vioscale
Comparison

Novu vs SendGrid

On the evidence we track, Novu leads this comparison with a composite score of 86/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Novu full profile →SendGrid full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
★Novu86
SendGrid53
Score
Vioscale score
Novu86 / 100medium · 73%updating
SendGrid53 / 100low · 31%updating
Pricing
Free tier
Novu✓
SendGrid✓
Model
Novufreemium
SendGridfreemium
Price level
Novulow
SendGridunknown
Transparent
Novu✓
SendGrid✓
Integrations
Count
Novu88
SendGrid–
Security
Disclosure policy
Novu–
SendGrid✓
Gdpr
Novu✓
SendGrid✓
Hipaa
Novu✓
SendGrid–
Iso27001
Novu✓
SendGrid–
Soc2
Novu✓
SendGrid–
Reliability
Sla pct
Novu99.9
SendGrid–
Status page
Novu✓
SendGrid✓
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for communication apis. “-” means undocumented, not absent.

Channels
SMS
Novu✓
SendGrid-
Voice
Novu✗
SendGrid-
WhatsApp
Novu✓
SendGrid-
RCS
Novu✗
SendGrid-
Transactional email
Novu✓
SendGrid✓
Video / real-time
Novu✗
SendGrid-
In-app chat
Novu✓
SendGrid-
Verify / OTP / 2FA
Novu✓
SendGrid-
Messaging
Two-way messaging
Novu✓
SendGrid-
Reach
Geographic coverage
NovuGlobal
SendGrid-
Delivery
Email deliverability tools
Novu✓
SendGrid-
Commercial
Published per-unit pricing
Novu✓
SendGrid-

What each one is

The product in its own terms, so the numbers below have context.

Novu

Leader

Infrastructure that allows developers to dispatch notifications through email, SMS, push, in-app, and chat, while also enabling AI agents to have two-way conversations with users on channels like Slack, WhatsApp, and Teams.

Independently observed

SendGrid

A cloud-based email service for sending transactional emails via API or SMTP, and creating targeted marketing email campaigns. Handles over 200 billion emails per month.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Novu

Leader
from $1.20/moSubscriptionFree tier

From $30/mo (Pro). Free tier available.

  • FreeFree
    • All channels: Email, In-app, SMS, Chat, Push
    • US + EU data residency
    • Activity feed
  • ProFrom $30/mo
    • Remove Novu branding
    • Advanced email editor (blocks, layouts)
    • Higher rate limits & faster processing
    • Everything in Free
  • TeamFrom $250/mo
    • Unlimited team members
    • Role-Based Access Control (RBAC)
    • More workflows
    • Enhanced rate limits
    • Everything in Pro
  • EnterpriseContact sales
    • HIPAA BAA
    • Dedicated SSO (SAML / OIDC)
    • Directory Sync (SCIM)
    • Custom data residency (SG, UK, AU, JP, KR, custom regions)
    • Self-hosted deployment options
    • +3 more
as of verify ↗

SendGrid

Usage-based

Transparent pricing with discounts as you scale. Free trial available (no credit card required).

as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Novu✓
SendGrid✓
CLI
Novu✓
SendGrid✗
Deployment
Cloud / SaaS
Novu✓
SendGrid✓
Self-hosted
Novu✓
SendGrid✗
On-premise
Novu✓
SendGrid✗
Hybrid
Novu✓
SendGrid✗

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Novu

Leader
39 total
  • SendGrid
  • Amazon SES
  • Postmark
  • Resend
  • Brevo
  • Mailgun
  • Mailjet
  • Braze
  • Infobip
  • Twilio
  • Plivo
  • AWS SNS
  • Vonage
  • SMS77
  • Telnyx
  • Termii
  • Gupshup
  • SMS Central
  • Firebase Cloud Messaging
  • Apple Push Notification
  • Expo Push
  • OneSignal
  • Pushpad
  • Pusher Beams
  • +15 more
Independently observed

SendGrid

Not documented yet.

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.