vioscaleAI
Comparison

Moz Pro vs Serpstat

On the evidence we track, Moz Pro leads this comparison with a composite score of 71/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Moz Pro full profile →Serpstat full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Moz Pro71
Serpstat63
Score
vioscaleAI score
Moz Pro71 / 100medium · 52%
Serpstat63 / 100medium · 51%
Pricing
Free tier
Moz Pro✓
Serpstat✓
Model
Moz Profreemium
Serpstatfreemium
Price level
Moz Prolow
Serpstathigh
Starting price
Moz Pro$20
Serpstat$129
Transparent
Moz Pro✓
Serpstat✓
Integrations
Count
Moz Pro3
Serpstat6
Security
Disclosure policy
Moz Pro✓
Serpstat–
Gdpr
Moz Pro–
Serpstat✓
Market
Availability
Content
Faq
Moz Pro6 items
Serpstat7 items

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
Moz ProTransparent
SerpstatContact-sales
Free tier / free tool
Moz Pro✓
Serpstat✓
Pricing model
Moz ProFlat
SerpstatCredit-based
Data
Backlink index
Moz Pro✓
Serpstat✓
Keyword research database
Moz Pro✓
Serpstat✓
Capability
Rank tracking
Moz Pro✓
Serpstat✓
Technical site audit / crawler
Moz Pro✓
Serpstat✓
Content optimisation (SERP-driven)
Moz Pro✓
Serpstat✓
Competitor / SERP intelligence
Moz Pro✓
Serpstat✓
Coverage
Local / mobile SERP support
Moz Pro✓
Serpstat✓
Countries / locales covered
Moz ProAll Google-supported languages globally
Serpstat230 countries
Integration
Public API
Moz Pro✓
Serpstat✓
Search Console / GA4 integration
Moz Pro✗
Serpstat✓
Deployment
Deployment
Moz ProCloud
SerpstatCloud

What each one is

The product in its own terms, so the numbers below have context.

Moz Pro

Leader

Provides keyword research, rank tracking, link research, technical SEO audits, and local search management capabilities. Helps businesses improve search visibility, track rankings, and manage online business listings.

Independently observed

Serpstat

A comprehensive marketing tool that helps teams identify high-opportunity keywords, monitor search rankings across 230 countries on both mobile and desktop, audit technical site issues, and analyze competitor search performance in organic and paid channels.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Moz Pro

Leader
from $20/moHybridFree tier

From $20/month. Free tier available.

  • FreeFree
  • StarterFrom $20–$75/month depending on volume
  • GrowthFrom $125–$500/month depending on volume
  • AdvancedStarting at $2,000/month
  • EnterpriseContact sales
as of verify ↗

Serpstat

from $129/moSubscriptionFree tier7-day trial

From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.

  • FreemiumFree
    • 10 searches per day for site, keyword, and backlink analysis
    • Limited tool access
  • Standard Paid Plans$129+/month with daily credit refresh and carryover
    • API access
    • Rank tracking
    • Keyword research
    • Site audit
    • AI content tools
    • +1 more
  • API PlanContact sales
    • Enhanced API request speeds
    • Increased request limits
    • Custom features
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Moz Pro✓
Serpstat✓
CLI
Moz Pro✗
Serpstat✓
Deployment
Cloud / SaaS
Moz Pro✓
Serpstat✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Moz Pro

Leader
3 total
  • Google My Business
  • Google Business Profile
  • Google Data Studio
Independently observed

Serpstat

6 total
  • Google Analytics
  • Google Search Console
  • OWOX
  • Serpstat Browser Extension
  • Serpstat MCP
  • LLM Brand Monitor
Independently observed
Still deciding?

Moz Pro or Serpstat: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.