vioscale
Comparison

Moz Pro vs Serpstat

No clear leader: Moz Pro (70.0) and Serpstat (66.3) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Moz Pro full profile →Serpstat full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Moz Pro70
Serpstat66
Score
Vioscale score
Moz Pro70 / 100low · 38%updating
Serpstat66 / 100low · 40%updating
Pricing
Free tier
Moz Pro✓
Serpstat✓
Model
Moz Profreemium
Serpstatfreemium
Price level
Moz Promid
Serpstathigh
Starting price
Moz Pro–
Serpstat$129
Transparent
Moz Pro✓
Serpstat✓
Integrations
Count
Moz Pro3
Serpstat6
Security
Disclosure policy
Moz Pro✓
Serpstat–
Gdpr
Moz Pro–
Serpstat✓
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
Moz ProTransparent
SerpstatContact-sales
Free tier / free tool
Moz Pro✓
Serpstat✓
Pricing model
Moz ProFlat
SerpstatCredit-based
Data
Backlink index
Moz Pro✓
Serpstat✓
Keyword research database
Moz Pro✓
Serpstat✓
Capability
Rank tracking
Moz Pro✓
Serpstat✓
Technical site audit / crawler
Moz Pro✓
Serpstat✓
Content optimisation (SERP-driven)
Moz Pro✓
Serpstat✓
Competitor / SERP intelligence
Moz Pro✓
Serpstat✓
Coverage
Local / mobile SERP support
Moz Pro✓
Serpstat✓
Countries / locales covered
Moz ProAll Google-supported languages globally
Serpstat230 countries
Integration
Public API
Moz Pro✓
Serpstat✓
Search Console / GA4 integration
Moz Pro✗
Serpstat✓
Deployment
Deployment
Moz ProCloud
SerpstatCloud

What each one is

The product in its own terms, so the numbers below have context.

Moz Pro

Moz Pro helps businesses research keywords, audit technical issues, track search rankings across devices, monitor competitors, and generate automated reports to improve organic search visibility.

Independently observed

Serpstat

Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Moz Pro

from $16/moSubscriptionFree tier7-day trial

From $16/month. Free 7-day trial available.

  • Moz Local$16/mo
    • Google My Business activity tracking
    • Location data distribution and syncing to directories in US, UK, Canada
    • Location-based review alerts
    • Location-based social posting
  • Moz Pro$49/mo
    • Keyword research tools
    • Link research tools
    • Technical SEO site crawl and audits
    • Weekly rank tracking by device
    • Automated custom reports
    • +10 more
  • STAT$720/mo
    • Daily rank tracking by device
    • Granular data and segmentation
    • Local and mobile SERP tracking
    • App and API flexibility
    • Competitor intelligence
as of verify ↗

Serpstat

from $129/moSubscriptionFree tier7-day trial

From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.

  • FreemiumFree
    • 10 searches per day for site, keyword, and backlink analysis
    • Limited tool access
  • Standard Paid Plans$129+/month with daily credit refresh and carryover
    • API access
    • Rank tracking
    • Keyword research
    • Site audit
    • AI content tools
    • +1 more
  • API PlanContact sales
    • Enhanced API request speeds
    • Increased request limits
    • Custom features
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Moz Pro✓
Serpstat✓
CLI
Moz Pro✗
Serpstat✓
Deployment
Cloud / SaaS
Moz Pro✓
Serpstat✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Moz Pro

3 total
  • Google My Business
  • Google Business Profile
  • Google Data Studio
Independently observed

Serpstat

6 total
  • Google Analytics
  • Google Search Console
  • OWOX
  • Serpstat Browser Extension
  • Serpstat MCP
  • LLM Brand Monitor
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.