# Moz Pro vs Serpstat

**Leader by vioscaleAI score:** Moz Pro

| Attribute | Moz Pro | Serpstat |
|---|---|---|
| **vioscaleAI score** | 71 (52% (medium)) | 62.7 (51% (medium)) |
| content.faq | `[{"answer":"An API platform providing SEO data including keyword metrics, backlink information, and URL metrics for building custom dashboards and reporting integrations. It is indexed under SEO Tools.","source":"https://moz.com/products/api/pricing","question":"What is Moz Pro?","confidence":0.6},{"answer":"Moz Pro offers a free tier, so you can start without paying. Paid plans start at $5. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://moz.com/products/api/pricing","question":"Is Moz Pro free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Moz Pro. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://moz.com/products/api/pricing","question":"What platforms does Moz Pro support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Moz Pro, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://moz.com/products/api/pricing","question":"Can Moz Pro be self-hosted?","confidence":0.6},{"answer":"We have confirmed 3 integrations for Moz Pro, including Google My Business, Google Business Profile and Google Data Studio. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://moz.com/products/api/pricing/enterprise","question":"What does Moz Pro integrate with?","confidence":0.6},{"answer":"Moz Pro is available worldwide. Its primary market is the United States.","source":"https://moz.com/products/api/pricing","question":"Where is Moz Pro available?","confidence":0.5}]` | `[{"answer":"Serpstat is a cloud-based SaaS platform that helps marketers and agencies research high-potential keywords, track search engine rankings, analyze competitor strategies, audit technical website issues, and generate SEO-optimized content. The tool combines keyword research, rank tracking, backlink analysis, site audits, and AI-powered content creation with data from over 8.5 billion search terms. It is indexed under SEO Tools.","source":"https://serpstat.com/page/new-pricing/","question":"What is Serpstat?","confidence":0.6},{"answer":"Serpstat offers a free tier, so you can start without paying. Paid plans start at $129 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://serpstat.com/page/new-pricing/","question":"Is Serpstat free?","confidence":0.6},{"answer":"Serpstat supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://serpstat.com/page/new-pricing/","question":"What platforms does Serpstat support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Serpstat, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://serpstat.com/page/new-pricing/","question":"Can Serpstat be self-hosted?","confidence":0.6},{"answer":"We have confirmed 6 integrations for Serpstat, including Google Analytics, Google Search Console, OWOX, Serpstat Browser Extension, Serpstat MCP and LLM Brand Monitor. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://serpstat.com/page/new-pricing/","question":"What does Serpstat integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Serpstat. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Serpstat not holding them. Always confirm compliance directly before you rely on it.","source":"https://serpstat.com/users/privacy-policy/","question":"What security certifications does Serpstat have?","confidence":0.7},{"answer":"Serpstat is available worldwide. The vendor is headquartered in Ukraine.","source":"https://serpstat.com/page/new-pricing/","question":"Where is Serpstat available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Provides keyword research, rank tracking, link research, technical SEO audits, and local search management capabilities. Helps businesses improve search visibility, track rankings, and manage online business listings. | A comprehensive marketing tool that helps teams identify high-opportunity keywords, monitor search rankings across 230 countries on both mobile and desktop, audit technical site issues, and analyze competitor search performance in organic and paid channels. |
| features.capabilities | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"locales_covered":"All Google-supported languages globally","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":false,"content_optimization":true,"pricing_transparency":"transparent"}` | `{"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"credit_based","rank_tracking":true,"backlink_index":true,"locales_covered":"230 countries","competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"contact_sales"}` |
| integrations.count | 3 | 6 |
| integrations.list | `[{"name":"Google My Business"},{"name":"Google Business Profile"},{"name":"Google Data Studio"}]` | `[{"name":"Google Analytics"},{"name":"Google Search Console"},{"name":"OWOX"},{"name":"Serpstat Browser Extension"},{"name":"Serpstat MCP"},{"name":"LLM Brand Monitor"}]` |
| market.availability | `{"primaryMarkets":["US","GB","CA"],"availabilityScope":"global","availableCountries":["US","GB","CA"],"notAvailableCountries":[]}` | `{"hqCountry":"UA","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free tier","components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"rows_per_month":"50"}},{"free":false,"name":"Starter","summary":"From $20–$75/month depending on volume","components":[{"kind":"fixed","amount":20,"period":"month","currency":"USD"},{"kind":"fixed","amount":75,"period":"month","currency":"USD"}],"description":"For research or reporting integration. Available in tiers from 3,000 to 15,000 rows/month.","contactSales":false,"includedLimits":{"rows_per_month_max":"15000","rows_per_month_min":"3000"}},{"free":false,"name":"Growth","summary":"From $125–$500/month depending on volume","components":[{"kind":"fixed","amount":125,"period":"month","currency":"USD"},{"kind":"fixed","amount":250,"period":"month","currency":"USD"},{"kind":"fixed","amount":500,"period":"month","currency":"USD"},{"per":{"qty":1000,"unit":"rows"},"kind":"per_unit","amount":5,"currency":"USD"}],"description":"For growing businesses. Available in tiers from 60,000 to 120,000 rows/month with overage pricing.","contactSales":false,"includedLimits":{"rows_per_month_max":"120000","rows_per_month_min":"60000"}},{"free":false,"name":"Advanced","summary":"Starting at $2,000/month","components":[{"kind":"fixed","amount":2000,"period":"month","currency":"USD"},{"per":{"qty":10000,"unit":"rows"},"kind":"per_unit","amount":25,"currency":"USD"}],"description":"For building tools at scale. Includes 4 million rows/month with overage pricing.","contactSales":false,"includedLimits":{"rows_per_month":"4000000"}},{"free":false,"name":"Enterprise","summary":"Custom volume and terms","description":"For large-scale integration into commercial products.","contactSales":true}],"summary":"From $20/month. Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://moz.com/products/api/pricing","retrievedAt":"2026-09-04T13:26:19.421Z","startingPrice":{"amount":20,"period":"month","currency":"USD"},"billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Freemium","features":["10 searches per day for site, keyword, and backlink analysis","Limited tool access"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Limited free access with restricted searches","contactSales":false,"includedLimits":{"searches_per_day":"10"}},{"free":false,"name":"Standard Paid Plans","summary":"$129+/month with daily credit refresh and carryover","features":["API access","Rank tracking","Keyword research","Site audit","AI content tools","Competitor analysis"],"components":[{"kind":"fixed","amount":129,"period":"month","currency":"USD"}],"description":"Monthly subscription with credits-based system","contactSales":false},{"free":false,"name":"API Plan","summary":"$180–$100 per million rows based on volume and commitment","features":["Enhanced API request speeds","Increased request limits","Custom features"],"components":[{"per":{"qty":1,"unit":"million_rows"},"kind":"metered","amount":0.001,"currency":"USD"}],"description":"Custom API access with tiered pricing based on usage","contactSales":true}],"summary":"From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.","currency":"USD","freeTier":true,"sourceUrl":"https://serpstat.com/page/new-pricing/","retrievedAt":"2026-08-21T13:19:53.858Z","freeTrialDays":7,"startingPrice":{"amount":129,"period":"month","currency":"USD"},"billingPeriods":["month"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.starting_price | `{"amount":20,"currency":"USD"}` | `{"amount":129,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| security.disclosure_policy | yes | - |
| security.gdpr | - | yes |

## Capabilities (SEO Tools)

| Capability | Moz Pro | Serpstat |
|---|:--:|:--:|
| **Pricing** |  |  |
| Pricing transparency | Transparent | Contact-sales |
| Free tier / free tool | ✓ | ✓ |
| Pricing model | Flat | Credit-based |
| **Data** |  |  |
| Backlink index | ✓ | ✓ |
| Keyword research database | ✓ | ✓ |
| **Capability** |  |  |
| Rank tracking | ✓ | ✓ |
| Technical site audit / crawler | ✓ | ✓ |
| Content optimisation (SERP-driven) | ✓ | ✓ |
| Competitor / SERP intelligence | ✓ | ✓ |
| **Coverage** |  |  |
| Local / mobile SERP support | ✓ | ✓ |
| Countries / locales covered | All Google-supported languages globally | 230 countries |
| **Integration** |  |  |
| Public API | ✓ | ✓ |
| Search Console / GA4 integration | ✗ | ✓ |
| **Deployment** |  |  |
| Deployment | Cloud | Cloud |

*Source: vioscaleAI. Generated 2026-10-16T19:18:08.153Z. "-" = undocumented, not absent.*