Mailchimp vs Mautic
On the evidence we track, Mailchimp leads this comparison with a composite score of 75/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Features
The capabilities each product documents. These tools do not share a category taxonomy, so this aligns what each vendor states rather than a normalised feature set.
| Feature | Mailchimp | Mautic |
|---|---|---|
| Ab testing | ✓ | ✓ |
| Built in cdp | - | ✓ |
| Deliverability tooling | basic | - |
| Ecommerce integration | ✓ | - |
| Free tier | ✓ | ✓ |
| Integration breadth | Multiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop | - |
| Landing pages | ✓ | - |
| Lifecycle focus | - | both |
| Multichannel | - | ✓ |
| Native crm sync | - | ✓ |
| Onsite personalisation | - | ✓ |
| Pricing unit | volume | - |
| Segmentation | behavioural | - |
| Self hostable | - | ✓ |
| Sms channel | included | - |
| Transparent pricing | - | ✓ |
| Visual automation | ✓ | - |
| Visual journey builder | - | ✓ |
What each one is
The product in its own terms, so the numbers below have context.
Mailchimp
LeaderA cloud-based marketing platform combining email and SMS messaging with AI-powered automation, behavioral segmentation, and analytics to help drive sales and customer engagement.
Mautic
A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Mailchimp
LeaderFree tier available with 14-day trials. Premium starts at $297.50/month.
- FreeFree
- Standard-
- Email and SMS marketing
- Marketing automation flows
- Behavioral triggers
- Segmentation
- A/B testing
- +1 more
- PremiumContact sales
- Email and SMS marketing
- AI-generated content
- Advanced automation
- Behavioral targeting
- Dedicated onboarding
- +2 more
Mautic
Free open source base. ELTS and corporate membership available with regional tiering (Tier 1 pricing shown; Tier 2 and 3 for other regions not transparent).
- ELTS (Extended Long-Term Support) - Tier 1$2,000 per instance per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)
- Security patches and updates
- Corporate Membership - Tier 1$1,200 per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)
- Member directory listing
- Governance participation
- Promotional opportunities
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
Mailchimp
Leader- Shopify
- Wix
- WooCommerce
- HubSpot
- PrestaShop
- QuickBooks
- Zapier
- Facebook Lead Ads
Mautic
- Pipedrive
- REST API
- Webhooks
- CRM systems
Mailchimp or Mautic: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.