Lofty vs Propertybase
On the evidence we track, Propertybase leads this comparison with a composite score of 37/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for real estate crm. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Lofty
An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort.
Propertybase
LeaderA native Salesforce-based CRM for real estate brokerages and agents to manage leads, properties, transactions, and client communications in a unified system. Features include email marketing, automated workflows, AI-powered lead scoring, document management, and integrated contract signing.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Lofty
Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.
- Lofty AgentContact sales
- IDX Website Fully Customizable
- Unlimited Basic CMAs
- Social Studio Basic
- Marketing Automation with Smart Plans
- Unlimited Agent Subdomains
- +17 more
- Lofty TeamContact sales
- All Agent features plus:
- Advanced Lead Routing
- Team Management
- Reporting
- Single Sign-On
- +3 more
- Lofty BrokerContact sales
- All Team features plus:
- White Label
- Customizable Org Structure
- Dedicated Customer Success Manager
- Lofty EnterpriseContact sales
Propertybase
LeaderPricing not documented yet.
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Lofty
- Brokermint
- Google Calendar
- Outlook
- Gmail
- Google Search PPC
- Google Local Search Ads
- Bing PPC
Propertybase
Leader- Salesforce
- Salesforce Agentforce
- Salesforce Flow
- Lone Wolf Authentisign
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.