Comparison

Lofty vs Propertybase

On the evidence we track, Propertybase leads this comparison with a composite score of 37/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Lofty31
Propertybase37
Score
Vioscale score
Lofty31 / 100low · 25%updating
Propertybase37 / 100low · 36%updating
Pricing
Free tier
Lofty
Propertybase
Model
Loftyquote
Propertybasecommercial
Price level
Loftyunknown
Propertybase
Transparent
Lofty
Propertybase
Integrations
Count
Lofty10
Propertybase4
Security
Gdpr
Lofty
Propertybase
Soc2
Lofty
Propertybase
Reliability
Sla pct
Lofty
Propertybase99.9
Market
Availability
Lofty

Capabilities

Feature-by-feature on the axes that matter for real estate crm. “-” means undocumented, not absent.

Capabilities
Zillow realtor lead parsing integration
Lofty-
Propertybase
Mls idx property search and alerts
Lofty
Propertybase
Automated SMS email drip action plans
Lofty
Propertybase
Built in voip power dialer
Lofty
Propertybase-
Social media facebook lead ad sync
Lofty
Propertybase-
Agent team lead routing round robin
Lofty
Propertybase-
Integrated consumer facing idx website
Lofty
Propertybase-
Transaction management dotloop docusign sync
Lofty-
Propertybase
Open house digital sign in forms
Lofty
Propertybase-
SOC2 type ii
Lofty-
Propertybase
ISO 27001
Lofty-
Propertybase-
Pricing model
LoftyTeam brokerage tier
Propertybase-

What each one is

The product in its own terms, so the numbers below have context.

Lofty

An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort.

Independently observed

Propertybase

Leader

A native Salesforce-based CRM for real estate brokerages and agents to manage leads, properties, transactions, and client communications in a unified system. Features include email marketing, automated workflows, AI-powered lead scoring, document management, and integrated contract signing.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Lofty

Quote-based

Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.

  • Lofty AgentContact sales
    • IDX Website Fully Customizable
    • Unlimited Basic CMAs
    • Social Studio Basic
    • Marketing Automation with Smart Plans
    • Unlimited Agent Subdomains
    • +17 more
  • Lofty TeamContact sales
    • All Agent features plus:
    • Advanced Lead Routing
    • Team Management
    • Reporting
    • Single Sign-On
    • +3 more
  • Lofty BrokerContact sales
    • All Team features plus:
    • White Label
    • Customizable Org Structure
    • Dedicated Customer Success Manager
  • Lofty EnterpriseContact sales
as of verify ↗

Propertybase

Leader

Pricing not documented yet.

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Lofty
Propertybase
Deployment
Cloud / SaaS
Lofty
Propertybase

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Lofty

9 total
  • Brokermint
  • Google Calendar
  • Outlook
  • Gmail
  • Google Search PPC
  • Google Local Search Ads
  • Facebook
  • Instagram
  • Bing PPC
Independently observed

Propertybase

Leader
4 total
  • Salesforce
  • Salesforce Agentforce
  • Salesforce Flow
  • Lone Wolf Authentisign
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.