Lemlist vs Reply.io
No clear leader: Reply.io (59.6) and Lemlist (56.1) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for sales engagement. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Lemlist
A sales acceleration tool that combines lead sourcing and enrichment with automated, multi-channel outreach campaigns. Manages prospecting workflows across email, LinkedIn, voice, and messaging in a single interface, with built-in sender reputation and deliverability features.
Reply.io
Sales engagement platform that automates multichannel outreach campaigns with AI, integrating email, LinkedIn, calls, SMS, and WhatsApp. Includes real-time B2B lead database, email warmup for deliverability, CRM synchronization, and an autonomous AI agent for managing replies and booking meetings.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Lemlist
14-day free trial, no credit card required. Specific pricing plans not disclosed on public pages.
Reply.io
From $29/user/month or $69/month per account. 14-day free trial. Contact sales for custom annual plans with volume pricing.
- Contact Sales TierContact sales
- Multichannel outreach
- Email, LinkedIn, SMS, Calls, WhatsApp
- AI personalization
- CRM integrations
- B2B database
- Per User Plan$29/user/mo
- Email automation
- CRM integrations
- Analytics
- API access
- Per Account Plan$69/mo
- All-inclusive multichannel outreach
- Email, LinkedIn, SMS, Calls
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
- HubSpot
- Gmail
- Calendly
- Zapier
- Slack
- Pipedrive
- n8n
- Make
Lemlist
- Facebook Ads
- Workable
- Greenhouse
- Lever
- close.io
- Zoho CRM
- Attio
- Google Sheets
- Airtable
- Clickup
- Aircall
- Ringover
- Trellus
- LinkedIn Ads
- Leadfuze
- Lusha
- Clearbit
- Pabbly Connect
- Click Funnels
- Phantom Buster
- Findly
- Dex
- Minari
- +1 more
Reply.io
- Copper
- Close
- Google Workspace
- Microsoft 365
- LinkedIn Sales Navigator
- Google Calendar
- Google Postmaster
- MailToaster.ai
- Sales Navigator
- SMS
- SMTP
- Outlook
Lemlist or Reply.io: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.