vioscale
Comparison

Klaviyo vs Mautic

No clear leader: Klaviyo (48.8) and Mautic (48.2) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Klaviyo full profile →Mautic full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Klaviyo49
Mautic48
Score
Vioscale score
Klaviyo49 / 100medium · 53%
Mautic48 / 100high · 76%
Pricing
Free tier
Klaviyo✓
Mautic✓
Model
Klaviyofreemium
Mauticfreemium
Price level
Klaviyolow
Mautichigh
Transparent
Klaviyo✗
Mautic✗
Integrations
Count
Klaviyo3
Mautic4
Security
Disclosure policy
Klaviyo–
Mautic✓
Gdpr
Klaviyo✓
Mautic✓
Hipaa
Klaviyo–
Mautic✓
Scorecard
Klaviyo–
Mautic7
Vulnerabilities
Reliability
Status page
Klaviyo✓
Mautic✓
Adoption
Dependent repos
Klaviyo–
Mautic3
Github stars
Klaviyo–
Mautic10,393
Activity
Commits last 30d
Klaviyo–
Mautic100
Release
Cadence days
Klaviyo–
Mautic17
History
Klaviyo–
Mautic20 items
Language
Primary
Klaviyo–
MauticPHP
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for marketing automation software. “-” means undocumented, not absent.

Pricing
Transparent published pricing
Klaviyo-
Mautic✗
Free tier
Klaviyo-
Mautic✓
Pricing unit
Klaviyo-
Mautic-
Orchestration
Visual journey / workflow builder
Klaviyo✓
Mautic✓
Lead management
Lead scoring
Klaviyo-
Mautic-
Channels
Multichannel beyond email
Klaviyo✓
Mautic✓
Web / on-site personalisation
Klaviyo✓
Mautic✓
Ads audience sync
Klaviyo-
Mautic-
Integrations
Native CRM sync
Klaviyo-
Mautic✓
Data
Built-in CDP / event data
Klaviyo✓
Mautic✓
Optimisation
A/B / multivariate testing
Klaviyo✓
Mautic-
Segment
Lifecycle focus
KlaviyoB2C
MauticBoth
Deployment
Self-hostable
Klaviyo✗
Mautic✓
AI
AI (send-time / content / predictive)
Klaviyo✓
Mautic-

What each one is

The product in its own terms, so the numbers below have context.

Klaviyo

A unified platform that combines email, SMS, WhatsApp, and other messaging channels with customer data management and AI-powered automation to help consumer brands build lasting relationships and drive revenue.

Independently observed

Mautic

A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Klaviyo

SubscriptionFree tier

Free plan available. Paid tiers with promotional pricing available.

  • FreeFree
    • Up to 250 profiles
    • 500 emails/month
    • $5 of mobile messages/month
    • 10,000 Composer credits
    • Built-in reporting
    • +3 more
as of verify ↗

Mautic

from $500/moHybridFree tier14-day trial

Free community version; ELTS from $500–$2,000/year depending on region; regional pricing for accessibility.

  • Community (Free)Free
    • Campaign builder
    • Contact management
    • Email sending
    • Segments
    • Landing pages
    • +1 more
  • Extended Long-Term Support (ELTS) - Tier 1$2000/yr
    • Security patches for older versions
    • Community instance coverage
  • Extended Long-Term Support (ELTS) - Tier 2$1000/yr
  • Extended Long-Term Support (ELTS) - Tier 3$500/yr
  • Corporate Membership - Tier 1$1200/yr
    • Project visibility
    • Governance participation
    • Member directory listing
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Klaviyo✓
Mautic✓
CLI
Klaviyo✗
Mautic✓
Deployment
Cloud / SaaS
Klaviyo✓
Mautic✓
Self-hosted
Klaviyo✗
Mautic✓
On-premise
Klaviyo✗
Mautic✓
Hybrid
Klaviyo✗
Mautic✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Klaviyo

3 total
  • Figma
  • Shopify
  • Instagram
Independently observed

Mautic

4 total
  • Pipedrive
  • REST API
  • Webhooks
  • CRM systems
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.