Comparison

Insightly vs Salesforce

No clear leader: Salesforce (69.7) and Insightly (65.0) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Insightly65
Salesforce70
Score
vioscaleAI score
Insightly65 / 100medium · 56%
Salesforce70 / 100medium · 73%
Pricing
Free tier
Insightly✗
Salesforce✓
Model
Insightlycommercial
Salesforcefreemium
Price level
Insightlyunknown
Salesforcemid
Starting price
Insightly–
Salesforce$25
Transparent
Insightly✗
Salesforce✗
Integrations
Count
Insightly2,000
Salesforce18
Security
Disclosure policy
Insightly–
Salesforce✓
Gdpr
Insightly✓
Salesforce✓
Hipaa
Insightly✓
Salesforce✓
Iso27001
Insightly–
Salesforce✓
Soc2
Insightly✓
Salesforce✓
Reliability
Sla pct
Insightly99.95
Salesforce99.9
Status page
Insightly✓
Salesforce✓
Adoption
Stackoverflow questions
Insightly–
Salesforce60,000
Release
Cadence days
Insightly–
Salesforce120
Content
Faq
Insightly7 items
Salesforce8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Insightly✓
Salesforce✓
Deal / pipeline management
Insightly✓
Salesforce✓
Lead scoring
Insightly✓
Salesforce✓
Communication
Email sync & tracking
Insightly✓
Salesforce✓
Automation
Marketing automation
Insightly✓
Salesforce✓
Workflow automation
Insightly✓
Salesforce✓
Insight
Reporting & dashboards
Insightly✓
Salesforce✓
Sales forecasting
Insightly✓
Salesforce✓
Access
Native mobile app
Insightly✓
Salesforce✓
Extensibility
Public API
Insightly✓
Salesforce✓
Custom fields & objects
Insightly✓
Salesforce✓

What each one is

The product in its own terms, so the numbers below have context.

Insightly

An accessible customer relationship management system that centralizes customer data and supports integration with email, calendar, project management, finance, and support tools to streamline team workflows.

Independently observed

Salesforce

A cloud-based sales platform that unifies lead and opportunity management, automates workflows, and provides AI-powered insights to help sales teams close deals faster. It includes built-in email sync, forecasting, and customizable sales processes.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Insightly

from $29/moHybrid14-day trial

From $29/user/month for CRM, $99/account/month for marketing automation, $29/user/month for support. 14-day free trial on CRM.

  • CRM Plus$29/user/month billed annually. 14-day free trial.
    • Lead and contact management
    • Project management
    • Advanced reports
    • Pre-built business dashboards
  • CRM Professional$49/user/month billed annually. 14-day free trial.
    • All Plus features
    • Lead assignment and routing
    • Workflow automation
    • AI Copilot
    • Email summaries and replies
  • CRM EnterpriseContact sales
    • All Professional features
    • Sandboxes
    • Products, pricebooks, and quotes
    • Comprehensive audit logging
    • Custom validation rules
    • +1 more
  • Marketing PlusContact sales
    • Email marketing automation
    • Prospect scoring
    • A/B testing
    • Built-in dashboards
  • Marketing ProfessionalContact sales
    • All Plus features
    • Custom scoring models
    • Advanced prospect tracking
    • Unlimited role-based permissions
  • Marketing EnterpriseContact sales
    • All Professional features
    • Comprehensive audit logging
    • Calculated fields
    • Custom validation rules
  • Support PlusContact sales
    • Comprehensive ticket editor
    • SLA tracking
    • Configurable email macros
    • Customizable reports
  • Support ProfessionalContact sales
    • All Plus features
    • Customer satisfaction surveys
    • Custom ticket automations
    • Portal customization
  • Support EnterpriseContact sales
    • All Professional features
    • Comprehensive audit logging
    • Custom validation rules
    • Unlimited brands and portals
  • AppConnect StandardContact sales
    • Drag-and-drop workflow builder
    • No-code integration
    • 2000+ app integrations
  • AppConnect ProfessionalContact sales
    • All Standard features
    • Custom AppConnect development
    • AWS Lambda support
  • AppConnect EnterpriseContact sales
    • All Professional features
    • Enterprise support
    • Priority development
as of verify ↗

Salesforce

from $25/seat/moSubscriptionFree tier30-day trial

From $25 USD/user/month. Free 30-day trial available.

  • Starter Suite$25 USD/user/month
    • Lead, Account, Contact, and Opportunity Management
    • Built-in Sales Flows and Lead Routing
    • AI Automatically Syncs Emails, Events, and Contacts
    • Dynamic Email Marketing and Analytics
    • Slack included
  • Pro SuiteContact sales
    • Everything in Starter Plus
    • Greater Customization and Automation
    • Sales Quoting and Forecasting
  • CoreContact sales
    • Advanced Forecast & Pipeline Management
    • Agentforce: Pipeline Management
    • Agentforce: Sales Emails
    • Lead Scoring
    • Deal Insights
    • +4 more
  • AdvancedContact sales
    • Enhanced security
    • Slack Enterprise+
    • Sales Planning
    • Sales Programs
  • MaxContact sales
    • Salesforce Spiff
    • Sales Planning
    • Sales Programs
    • Incentive Compensation Management
    • Salesforce Maps
    • +2 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Insightly✓
Salesforce✓
CLI
Insightly✗
Salesforce✓
Deployment
Cloud / SaaS
Insightly✓
Salesforce✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (2)
  • Outlook
  • Slack

Insightly

13 total - 11 not shared
  • Google
  • Microsoft
  • MS 365
  • PandaDoc
  • QuickBooks
  • Xero
  • DocuSign
  • Shopify
  • WordPress
  • Netsuite
  • Unbounce
Independently observed

Salesforce

27 total - 25 not shared
  • Tableau
  • MuleSoft
  • CRM Analytics
  • Data 360
  • Tableau Exchange
  • Salesforce CLI
  • Embedded Analytics
  • Data Pipelines
  • SOQL Builder
  • Code Analyzer
  • Event Monitoring
  • Platform Encryption
  • Field Audit Trail
  • Shield
  • Data Mask & Seed
  • Backup & Recover
  • Hyperforce
  • Gmail
  • Stripe
  • AgentExchange
  • Agentforce
  • Experience Cloud
  • WhatsApp
  • Okta
  • +1 more
Independently observed
Still deciding?

Insightly or Salesforce: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.