HubSpot vs Salesforce
No clear leader: HubSpot (73.3) and Salesforce (69.7) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
HubSpot
A business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results
Salesforce
A cloud-based sales platform that unifies lead and opportunity management, automates workflows, and provides AI-powered insights to help sales teams close deals faster. It includes built-in email sync, forecasting, and customizable sales processes.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
HubSpot
Free tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.
- Marketing Hub Pro-
- Marketing Hub Enterprise-
Salesforce
From $25 USD/user/month. Free 30-day trial available.
- Starter Suite$25 USD/user/month
- Lead, Account, Contact, and Opportunity Management
- Built-in Sales Flows and Lead Routing
- AI Automatically Syncs Emails, Events, and Contacts
- Dynamic Email Marketing and Analytics
- Slack included
- Pro SuiteContact sales
- Everything in Starter Plus
- Greater Customization and Automation
- Sales Quoting and Forecasting
- CoreContact sales
- Advanced Forecast & Pipeline Management
- Agentforce: Pipeline Management
- Agentforce: Sales Emails
- Lead Scoring
- Deal Insights
- +4 more
- AdvancedContact sales
- Enhanced security
- Slack Enterprise+
- Sales Planning
- Sales Programs
- MaxContact sales
- Salesforce Spiff
- Sales Planning
- Sales Programs
- Incentive Compensation Management
- Salesforce Maps
- +2 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Slack
HubSpot
- Salesforce
- TikTok
- Zoom
- Supermetrics
Salesforce
- Tableau
- MuleSoft
- CRM Analytics
- Data 360
- Tableau Exchange
- Salesforce CLI
- Embedded Analytics
- Data Pipelines
- SOQL Builder
- Code Analyzer
- Event Monitoring
- Platform Encryption
- Field Audit Trail
- Shield
- Data Mask & Seed
- Backup & Recover
- Hyperforce
- Outlook
- Gmail
- Stripe
- AgentExchange
- Agentforce
- Experience Cloud
- +2 more
HubSpot or Salesforce: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.