HubSpot vs Salesforce
On the evidence we track, Salesforce leads this comparison with a composite score of 82/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
HubSpot
HubSpot is a customer platform that consolidates data from marketing, sales, and customer service into a single CRM. It includes AI agents, automation tools, and integrations to help go-to-market teams manage customer relationships, build campaigns, close deals, and scale support operations.
Salesforce
LeaderEnterprise customer relationship management system that integrates sales, service, and marketing functions across multiple channels. It includes AI-powered agents to automate customer workflows, provides analytics for business decisions, and connects with hundreds of third-party business tools.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
HubSpot
Free and premium plans available. Pricing not transparently disclosed on homepage.
- FreeFree
- PremiumPremium plans available (pricing not disclosed)
- EnterpriseContact sales
Salesforce
LeaderFrom $25/user/month (Starter tier). Free tier available. Enterprise add-ons and specialized modules start at $1,250/month.
- Salesforce Starter$25/user/month
- Lead, Account, Contact, and Opportunity Management
- Dynamic Email Marketing and Analytics
- Built-in Sales Flows and Lead Routing
- Connected Slack Conversations
- Marketing Cloud Next Growth Edition$1,500/month (annual billing)
- Agentforce Campaign Creation
- Multi-Channel Journeys
- Forms and Landing Pages
- Marketing Cloud Next Advanced Edition$3,250/month (annual billing)
- Agentforce Campaign Creation
- Path Experimentation
- Two-Way Conversations for SMS and WhatsApp
- Salesforce Personalization$8,000/month (annual billing)
- Agentforce Personalization Decisioning
- Web, Mobile App, and Email Personalization
- Product and Content Recommendations
- Marketing Intelligence$10,000/month (annual billing)
- Agentforce Paid Media Optimization
- AI Campaign Summaries
- Data Enrichment & OOTB Visualizations
- Loyalty Management$20,000/month (annual billing)
- Agentforce Loyalty Promotion Creation
- CRM Loyalty Analytics
- Dynamic Promotions Management
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
HubSpot
- Salesforce
- TikTok
Salesforce
Leader- Slack
- Tableau
- MuleSoft
- CRM Analytics
- Data 360
- Tableau Exchange
- Salesforce CLI
- Embedded Analytics
- Data Pipelines
- SOQL Builder
- Code Analyzer
- Event Monitoring
- Platform Encryption
- Field Audit Trail
- Shield
- Data Mask & Seed
- Backup & Recover
- Hyperforce
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.