vioscale
Comparison

HubSpot vs Nutshell

On the evidence we track, Nutshell leads this comparison with a composite score of 81/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

HubSpot full profile →Nutshell full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Attribute comparison across 2 tools
Attribute76HubSpot81NutshellLeader
Vioscale score76 / 100medium · 69%81 / 100medium · 66%
Stackoverflow questions3,000-
Faq[{"answer":"HubSpot is a unified customer platform that integrates marketing, sales, service, and content management tools into a single system. It provides businesses with CRM functionality, marketing automation, sales pipeline management, customer support ticketing, and content publishing capabilities to manage customer relationships and drive revenue growth.","source":"https://www.hubspot.com","question":"What is HubSpot and what does it do?","confidence":0.95},{"answer":"HubSpot operates on a freemium model with a free tier available to all users and multiple paid subscription tiers. The platform uses a hybrid pricing approach combining seat-based pricing for users, contact-based pricing for customer data, and optional usage-based credits. Free plans are available for small teams, while professional and enterprise tiers unlock additional features and seats.","source":"https://www.hubspot.com/pricing","question":"What is HubSpot's pricing model?","confidence":0.92},{"answer":"HubSpot is commercial, proprietary software owned by a publicly-traded company founded in 2006. It is not open-source and operates as a subscription-based SaaS (Software-as-a-Service) platform rather than a self-hosted or installable solution.","source":"https://www.hubspot.com/about","question":"Is HubSpot open-source or commercial software?","confidence":0.95},{"answer":"HubSpot's integrated platform includes Marketing Hub for campaign automation, Sales Hub for deal management, Service Hub for customer support, Content Hub for publishing, Data Hub for data synchronization, Revenue Hub for billing and CPQ, and Agent Hub for AI agent deployment. All hubs share a common CRM database and support workflow automation and analytics.","source":"https://www.hubspot.com/products","question":"What are the core products and features within HubSpot?","confidence":0.93},{"answer":"Yes, HubSpot provides a comprehensive API platform with documentation, webhooks, and custom action capabilities that allow developers to build integrations and custom solutions. The platform supports third-party integrations through the HubSpot Marketplace and enables developers to sync external data and automate workflows.","source":"https://developers.hubspot.com","question":"Does HubSpot provide APIs and developer capabilities?","confidence":0.92},{"answer":"HubSpot is a cloud-based web platform accessible through a user's browser via their account dashboard. The software is fully hosted and managed by HubSpot; there is no self-hosted or on-premise option available. Users do not need to install software locally to use HubSpot.","source":"https://www.hubspot.com","question":"How do users access HubSpot and where is it hosted?","confidence":0.9},{"answer":"HubSpot provides APIs that support modern web development and integration approaches including webhooks, RESTful endpoints, and custom actions. While HubSpot's platform itself is browser-based, its developer platform supports integrations from languages and frameworks that can make HTTP requests to the API.","source":"https://developers.hubspot.com","question":"What programming languages and platforms does HubSpot support?","confidence":0.88},{"answer":"HubSpot integrates with popular business tools including Salesforce for two-way CRM sync, Microsoft Outlook for email and calendar synchronization, WordPress for website integration, and hundreds of other certified applications through its app marketplace. Users can connect external systems to sync data and automate workflows across their business stack.","source":"https://www.hubspot.com/products","question":"What are common third-party integrations with HubSpot?","confidence":0.9}][{"answer":"Nutshell is a cloud-based CRM designed primarily for sales teams who want to move quickly from setup to results. It combines contact and pipeline management with marketing automation and AI-driven tools to help sales teams save time and close deals more efficiently.","source":"https://www.nutshell.com","question":"What is Nutshell and which teams should consider it?","confidence":0.95},{"answer":"Nutshell offers both a 14-day free trial and a persistent free tier plan. This allows teams to test the platform and start managing contacts without paying upfront.","source":"https://www.nutshell.com","question":"Does Nutshell offer a free trial or free tier?","confidence":0.95},{"answer":"Nutshell uses a subscription model with monthly and annual billing options. Plans are tiered, starting with an entry-level Foundation plan, and are priced per user seat. The platform positions itself in the low-cost range relative to competitors.","source":"https://www.nutshell.com","question":"What is Nutshell's pricing structure?","confidence":0.9},{"answer":"Nutshell is a cloud-based platform accessible through web browsers and includes a dedicated mobile app. Users can access their CRM data from any device with internet connectivity.","source":"https://www.nutshell.com","question":"What platforms and devices can access Nutshell?","confidence":0.92},{"answer":"Nutshell integrates with Google and Microsoft services, email platforms including Gmail and Outlook, and popular messaging channels like WhatsApp, Facebook Messenger, and Instagram. These integrations allow data and communication to flow across your existing tools.","source":"https://www.nutshell.com","question":"What integrations does Nutshell support?","confidence":0.95},{"answer":"Core features include contact and pipeline management, email and calendar sync, marketing automation, workflow automation, custom fields, real-time reporting dashboards, an AI chatbot, form builder with landing pages, and API access for custom integrations. The platform also provides a mobile app for remote access.","source":"https://www.nutshell.com","question":"What are the core capabilities Nutshell offers?","confidence":0.92},{"answer":"Nutshell does not include built-in lead scoring or forecasting features. Teams requiring these capabilities should evaluate them as add-ons or through external tools integrated via the API.","source":"https://www.nutshell.com","question":"Does Nutshell include lead scoring or sales forecasting?","confidence":0.98},{"answer":"Yes, Nutshell provides API access, enabling teams to build custom integrations and automate specialized workflows beyond the included connectors. This flexibility allows organizations to tailor the platform to their specific processes.","source":"https://www.nutshell.com","question":"Can I build custom integrations with Nutshell?","confidence":0.9}]
Options-{"cloud":true}
LongAll-in-one platform combining marketing, sales, and customer service software. Features AI-powered automation and agents for marketing, sales, and customer support.Simple, powerful CRM designed for small business sales teams. Includes contact management, email sync, AI-powered features, lead and pipeline management, and marketing automation.
Capabilities{"contact_management":true,"pipeline_management":true,"marketing_automation":true}{"api_access":true,"mobile_app":true,"forecasting":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}
Count1,5005,000
List-[{"name":"Google"},{"name":"Microsoft"},{"name":"Gmail"},{"name":"Outlook"},{"name":"WhatsApp"},{"name":"Facebook Messenger"},{"name":"Instagram"}]
Availability{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}
Support-{"ios":true,"web":true,"android":true}
Pricing{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free tier available","description":"Free HubSpot CRM and free plans across Marketing, Sales, Service, and Content hubs","contactSales":false},{"free":false,"name":"Premium","summary":"Premium plans available (pricing not disclosed)","description":"Premium plans for Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub","contactSales":false},{"free":false,"name":"Enterprise","summary":"Contact sales","description":"Integrated Enterprise Customer Platform","contactSales":true}],"summary":"Free and premium plans available. Pricing not transparently disclosed on homepage.","freeTier":true,"sourceUrl":"https://www.hubspot.com","retrievedAt":"2026-07-08T11:18:24.918Z"}{"type":"subscription","plans":[{"free":false,"name":"Foundation","summary":"$13/user/month","features":["10 AI outcomes","Unlimited contacts & storage","Email & calendar sync","AI Chatbot","Form builder & landing pages","AI Agent Marketplace"],"components":[{"kind":"per_unit","unit":"user","amount":13,"period":"month","currency":"USD"}],"description":"For individuals or small teams getting started","contactSales":false,"includedLimits":{"storage":"unlimited","contacts":"unlimited"}},{"free":false,"name":"Growth","summary":"$25/user/month","features":["20 AI outcomes","Activity reports","Sales quotas","Lead assignment rules","Custom stage goals","Hot leads"],"components":[{"kind":"per_unit","unit":"user","amount":25,"period":"month","currency":"USD"}],"description":"For small teams that require more reporting power","contactSales":false,"includedLimits":{"storage":"unlimited","contacts":"unlimited"}},{"free":false,"name":"Pro","summary":"$42/user/month","features":["40 AI outcomes","5 custom pipelines","Advanced reporting","Sales automation","AI lead recaps & next steps","Meeting scheduler"],"components":[{"kind":"per_unit","unit":"user","amount":42,"period":"month","currency":"USD"}],"description":"For teams that need more pipelines and admin features","contactSales":false,"includedLimits":{"storage":"unlimited","contacts":"unlimited","custom_pipelines":"5"}},{"free":false,"name":"Business","summary":"$59/user/month","features":["100 AI outcomes","10 custom pipelines","Advanced meeting scheduler","Audit log & changelog","Email templates from Gmail & Outlook","Additional teams & territories"],"components":[{"kind":"per_unit","unit":"user","amount":59,"period":"month","currency":"USD"}],"description":"For businesses that require more customization and additional AI features","contactSales":false,"includedLimits":{"storage":"unlimited","contacts":"unlimited","custom_pipelines":"10"}},{"free":false,"name":"Enterprise","summary":"$79/user/month","features":["150 AI outcomes","Unlimited pipelines & custom fields","Enterprise SSO","SQL data access","Phone support"],"components":[{"kind":"per_unit","unit":"user","amount":79,"period":"month","currency":"USD"}],"description":"For businesses needing SSO, SQL access, phone support and more","contactSales":false,"includedLimits":{"storage":"unlimited","contacts":"unlimited","custom_fields":"unlimited","custom_pipelines":"unlimited"}}],"addOns":[{"name":"Marketing","components":[{"kind":"fixed","amount":49,"period":"month","currency":"USD"}]},{"name":"Engagement","components":[{"kind":"per_unit","unit":"user","amount":16,"period":"month","currency":"USD"}]}],"summary":"From $13/user/month. Free 14-day trial, no seat minimums.","currency":"USD","freeTier":false,"sourceUrl":"https://www.nutshell.com","retrievedAt":"2026-08-05T12:40:50.469Z","freeTrialDays":14,"startingPrice":{"amount":13,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}
Free tierYesNo
Modelcommercialcommercial
Price levellowlow
Starting gbp1513
TransparentNoYes
Cadence days30-
Sla pct99.9-
Status pageYesYes
Disclosure policyYes-
GdprYesYes
Iso27001Yes-
Pci-Yes
Soc2YesYes

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Capability comparison for CRM Software
CapabilityHubSpotNutshell
Core
Contact & account management✓✓
Deal / pipeline management✓✓
Lead scoring-✓
Communication
Email sync & tracking-✓
Automation
Marketing automation✓✓
Workflow automation-✓
Insight
Reporting & dashboards-✓
Sales forecasting-✓
Access
Native mobile app-✓
Extensibility
Public API-✓
Custom fields & objects-✓

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.