HubSpot vs n8n
No clear leader: n8n (76.2) and HubSpot (73.3) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Features
The capabilities each product documents. These tools do not share a category taxonomy, so this aligns what each vendor states rather than a normalised feature set.
| Feature | HubSpot | n8n |
|---|---|---|
| Ai steps | - | ✓ |
| Api access | ✓ | - |
| App builder | - | ✗ |
| Branching logic | - | ✓ |
| Bring your own key byok for llm inference | - | ✓ |
| Builder ui architecture | - | visual_node_canvas |
| Code steps | - | ✓ |
| Contact management | ✓ | - |
| Custom fields | ✓ | - |
| Custom http connector | - | ✓ |
| Custom http webhook catch and triggering | - | ✓ |
| Email integration | ✓ | - |
| Environments versioning | - | ✓ |
| Error handling | - | ✓ |
| Free tier | - | ✓ |
| Hosting | - | both |
| Human in the loop approval steps via slack email | - | ✓ |
| Lead scoring | ✓ | - |
| Loops iteration | - | ✓ |
| Marketing automation | ✓ | - |
| Native llm nodes anthropic openai gemini | - | ✓ |
| On premise self hosted deployment option | - | ✓ |
| Pipeline management | ✓ | - |
| Prebuilt connectors | - | 1500+ integrations |
| Pricing metric | - | operation |
| Pricing model | - | freemium_with_task_credits |
| Rbac audit | - | ✓ |
| Reporting dashboards | ✓ | - |
| Soc2 type ii | - | ✓ |
| Sub workflow calling and reusable templates | - | ✓ |
| Visual builder | - | ✓ |
| Workflow automation | ✓ | - |
What each one is
The product in its own terms, so the numbers below have context.
HubSpot
A business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results
n8n
n8n is a workflow automation platform that lets you build automations visually or with code to connect and orchestrate applications and services. It supports AI-powered workflows, runs on your infrastructure or n8n's cloud, and charges only for complete workflow executions rather than individual tasks.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
HubSpot
Free tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.
- Marketing Hub Pro-
- Marketing Hub Enterprise-
n8n
Free Community version. Cloud plans start with Starter; self-hosted Business plan available. Execution-based pricing model.
- Starter-
- Pro-
- BusinessContact sales
- EnterpriseContact sales
- Dedicated support with SLAs
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
- Slack
- Zoom
HubSpot
- TikTok
- Supermetrics
n8n
- HubSpot
- Stripe
- Typeform
- Mautic
- Airtable
- Asana
- ServiceNow
- Elevenlabs
- OpenAI
- Anthropic
- ClearBit
- Azure
- GitHub
- Webhook
- Custom HTTP API
- AWS Secrets Manager
- Azure Key Vault
- Google Cloud Platform
- HashiCorp Vault
- Infisical
- ChatGPT
- Claude
- +20 more
HubSpot or n8n: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.