HubSpot vs Keap
On the evidence we track, HubSpot leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
HubSpot
LeaderHubSpot is a customer platform that consolidates data from marketing, sales, and customer service into a single CRM. It includes AI agents, automation tools, and integrations to help go-to-market teams manage customer relationships, build campaigns, close deals, and scale support operations.
Keap
A comprehensive CRM and automation solution that combines contact management, sales pipeline tracking, and marketing campaigns to help small businesses reduce manual work and accelerate revenue growth.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
HubSpot
LeaderFree and premium plans available. Pricing not transparently disclosed on homepage.
- FreeFree
- PremiumPremium plans available (pricing not disclosed)
- EnterpriseContact sales
Keap
$299/month. Includes full platform access.
- Keap$299/month (billed at $2,988/year)
- Contact management
- Contact segmentation with tags
- Tasks and notes
- Company records
- Custom fields
- +29 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
HubSpot
Leader- Salesforce
- TikTok
Keap
- Gmail
- Outlook
- PayPal
- Stripe
- Eway
- Google My Business
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.