vioscaleAI
Comparison

HubSpot vs Keap

On the evidence we track, HubSpot leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

HubSpot full profile →Keap full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★HubSpot73
Keap64
Score
vioscaleAI score
HubSpot73 / 100medium · 72%
Keap64 / 100low · 34%
Pricing
Free tier
HubSpot✓
Keap✗
Model
Price level
HubSpotlow
Keaphigh
Transparent
HubSpot✗
Keap✓
Integrations
Count
HubSpot2,000
Keap5,000
Security
Disclosure policy
HubSpot✓
Keap–
Gdpr
HubSpot✓
Keap✓
Iso27001
HubSpot✓
Keap–
Soc2
HubSpot✓
Keap–
Trust center
Reliability
Sla pct
HubSpot99.9
Keap–
Status page
HubSpot✓
Keap–
Adoption
Stackoverflow questions
HubSpot3,000
Keap–
Release
Cadence days
HubSpot30
Keap–
Market
Availability
Content
Faq
HubSpot8 items
Keap8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
HubSpot✓
Keap✓
Deal / pipeline management
HubSpot✓
Keap✓
Lead scoring
HubSpot✓
Keap✓
Communication
Email sync & tracking
HubSpot✓
Keap✓
Automation
Marketing automation
HubSpot✓
Keap✓
Workflow automation
HubSpot✓
Keap✓
Insight
Reporting & dashboards
HubSpot✓
Keap✓
Sales forecasting
HubSpot-
Keap✗
Access
Native mobile app
HubSpot-
Keap✓
Extensibility
Public API
HubSpot✓
Keap✓
Custom fields & objects
HubSpot✓
Keap✓

What each one is

The product in its own terms, so the numbers below have context.

HubSpot

Leader

A business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results

Independently observed

Keap

A platform combining CRM and marketing automation that helps small businesses streamline customer acquisition, nurturing, and retention through automated workflows.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

HubSpot

Leader
HybridFree tier28-day trial

Free tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.

  • Marketing Hub Pro-
  • Marketing Hub Enterprise-
as of verify ↗

Keap

from $299/moSubscription

$299/month. Includes full platform access.

  • Keap$299/month (billed at $2,988/year)
    • Contact management
    • Contact segmentation with tags
    • Tasks and notes
    • Company records
    • Custom fields
    • +29 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
HubSpot✓
Keap✓
Deployment
Cloud / SaaS
HubSpot✓
Keap✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

HubSpot

Leader
7 total
  • Salesforce
  • Reddit
  • TikTok
  • LinkedIn
  • Slack
  • Zoom
  • Supermetrics
Independently observed

Keap

6 total
  • Gmail
  • Outlook
  • PayPal
  • Stripe
  • Eway
  • Google My Business
Independently observed
Still deciding?

HubSpot or Keap: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.