Comparison

HubSpot Marketing Hub vs Mautic

On the evidence we track, HubSpot Marketing Hub leads this comparison with a composite score of 63/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★HubSpot Marketing Hub63
Mautic49
Score
vioscaleAI score
HubSpot Marketing Hub63 / 100medium · 72%
Mautic49 / 100high · 76%
Pricing
Free tier
HubSpot Marketing Hub✓
Mautic✓
Model
HubSpot Marketing Hubfreemium
Mauticfreemium
Price level
HubSpot Marketing Hublow
Mautichigh
Starting price
HubSpot Marketing Hub–
Mautic$1,200
Transparent
HubSpot Marketing Hub✓
Mautic✗
Integrations
Count
HubSpot Marketing Hub5
Mautic4
Security
Disclosure policy
HubSpot Marketing Hub✓
Mautic✓
Gdpr
HubSpot Marketing Hub✓
Mautic✓
Hipaa
HubSpot Marketing Hub–
Mautic✓
Scorecard
HubSpot Marketing Hub–
Mautic7
Soc2
HubSpot Marketing Hub✓
Mautic–
Reliability
Status page
HubSpot Marketing Hub✓
Mautic✓
Adoption
Dependent repos
HubSpot Marketing Hub–
Mautic3
Github stars
HubSpot Marketing Hub–
Mautic10,700
Activity
Commits last 30d
HubSpot Marketing Hub–
Mautic100
Release
Cadence days
HubSpot Marketing Hub–
Mautic17
History
HubSpot Marketing Hub–
Mautic20 items
Language
Primary
HubSpot Marketing Hub–
MauticPHP
Market
Content
Faq
HubSpot Marketing Hub6 items
Mautic7 items

Capabilities

Feature-by-feature on the axes that matter for marketing automation software. “-” means undocumented, not absent.

Pricing
Transparent published pricing
HubSpot Marketing Hub✓
Mautic✓
Free tier
HubSpot Marketing Hub✓
Mautic✓
Pricing unit
HubSpot Marketing Hub-
Mautic-
Orchestration
Visual journey / workflow builder
HubSpot Marketing Hub-
Mautic✓
Lead management
Lead scoring
HubSpot Marketing Hub-
Mautic-
Channels
Multichannel beyond email
HubSpot Marketing Hub✓
Mautic✓
Web / on-site personalisation
HubSpot Marketing Hub✓
Mautic✓
Ads audience sync
HubSpot Marketing Hub✓
Mautic-
Integrations
Native CRM sync
HubSpot Marketing Hub✓
Mautic✓
Data
Built-in CDP / event data
HubSpot Marketing Hub✓
Mautic✓
Optimisation
A/B / multivariate testing
HubSpot Marketing Hub-
Mautic✓
Segment
Lifecycle focus
HubSpot Marketing HubBoth
MauticBoth
Deployment
Self-hostable
HubSpot Marketing Hub✗
Mautic✓
AI
AI (send-time / content / predictive)
HubSpot Marketing Hub✓
Mautic-

What each one is

The product in its own terms, so the numbers below have context.

HubSpot Marketing Hub

Leader

A marketing automation system that streamlines email workflows, tailors website experiences to individual visitor profiles using CRM data, and provides integrated reporting on campaign effectiveness. It enables teams to deliver personalized content at scale and synchronize customer data across marketing and sales systems.

Independently observed

Mautic

A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

HubSpot Marketing Hub

Leader
Subscription14-day trial

Subscription-based with 14-day free trial

  • Pro-
  • Enterprise-
as of verify ↗

Mautic

from $1200/yrHybridFree tier

Free open source base. ELTS and corporate membership available with regional tiering (Tier 1 pricing shown; Tier 2 and 3 for other regions not transparent).

  • ELTS (Extended Long-Term Support) - Tier 1$2,000 per instance per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)
    • Security patches and updates
  • Corporate Membership - Tier 1$1,200 per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)
    • Member directory listing
    • Governance participation
    • Promotional opportunities
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
HubSpot Marketing Hub✓
Mautic✓
CLI
HubSpot Marketing Hub✗
Mautic✓
Deployment
Cloud / SaaS
HubSpot Marketing Hub✓
Mautic✓
Self-hosted
HubSpot Marketing Hub✗
Mautic✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Salesforce

HubSpot Marketing Hub

Leader
6 total - 5 not shared
  • Meta
  • Google
  • LinkedIn
  • TikTok
  • Reddit
Independently observed

Mautic

5 total - 4 not shared
  • Pipedrive
  • REST API
  • Webhooks
  • CRM systems
Independently observed
Still deciding?

HubSpot Marketing Hub or Mautic: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.