# HubSpot Marketing Hub vs Mautic

**Leader by vioscaleAI score:** HubSpot Marketing Hub

| Attribute | HubSpot Marketing Hub | Mautic |
|---|---|---|
| **vioscaleAI score** | 63.4 (72% (medium)) | 49.3 (76% (high)) |
| activity.commits_last_30d | - | 100 |
| adoption.dependent_repos | - | 3 |
| adoption.github_stars | - | 10,700 |
| content.faq | `[{"answer":"Software for automating marketing workflows across email, advertising, social media, and websites, with AI-driven personalization and cross-channel campaign coordination. It is indexed under Marketing Automation Software.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"What is HubSpot Marketing Hub?","confidence":0.6},{"answer":"HubSpot Marketing Hub offers a free tier, so you can start without paying. Paid plans are also available: Pro and Enterprise. Pricing changes often, so verify at source before relying on it.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"Is HubSpot Marketing Hub free?","confidence":0.6},{"answer":"We have confirmed browser-based access to HubSpot Marketing Hub. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"What platforms does HubSpot Marketing Hub support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for HubSpot Marketing Hub, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"Can HubSpot Marketing Hub be self-hosted?","confidence":0.6},{"answer":"We have confirmed 5 integrations for HubSpot Marketing Hub, including Meta, Google, LinkedIn, TikTok and Reddit. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","question":"What does HubSpot Marketing Hub integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for HubSpot Marketing Hub. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as HubSpot Marketing Hub not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.hubspot.com/security","question":"What security certifications does HubSpot Marketing Hub have?","confidence":0.7}]` | `[{"answer":"A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in. It is indexed under Marketing Automation Software.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"What is Mautic?","confidence":0.6},{"answer":"Mautic offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"Is Mautic free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Mautic. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"What platforms does Mautic support?","confidence":0.6},{"answer":"Yes. Mautic can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"Can Mautic be self-hosted?","confidence":0.6},{"answer":"We have confirmed 4 integrations for Mautic, including Pipedrive, REST API, Webhooks and CRM systems. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"What does Mautic integrate with?","confidence":0.6},{"answer":"We have independently confirmed HIPAA and GDPR for Mautic. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Mautic not holding them. Always confirm compliance directly before you rely on it.","source":"https://mautic.org/security/reporting-a-security-issue/","question":"What security certifications does Mautic have?","confidence":0.7},{"answer":"Mautic is available worldwide. Its primary markets are the United States, the United Kingdom and the EU.","source":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","question":"Where is Mautic available?","confidence":0.75}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"self_hosted":true}` |
| description.long | A marketing automation system that streamlines email workflows, tailors website experiences to individual visitor profiles using CRM data, and provides integrated reporting on campaign effectiveness. It enables teams to deliver personalized content at scale and synchronize customer data across marketing and sales systems. | A freely available marketing platform that enables organizations to build automated customer journeys, manage contacts and segments, design targeted campaigns, and maintain data privacy compliance without vendor lock-in. |
| features.capabilities | `{"free_tier":true,"ai_features":true,"built_in_cdp":true,"multichannel":true,"self_hostable":false,"lifecycle_focus":"both","native_crm_sync":true,"ads_audience_sync":true,"transparent_pricing":true,"onsite_personalisation":true}` | `{"free_tier":true,"ab_testing":true,"built_in_cdp":true,"multichannel":true,"self_hostable":true,"lifecycle_focus":"both","native_crm_sync":true,"transparent_pricing":true,"onsite_personalisation":true,"visual_journey_builder":true}` |
| integrations.count | 5 | 4 |
| integrations.list | `[{"name":"Meta"},{"name":"Google"},{"name":"LinkedIn"},{"name":"TikTok"},{"name":"Reddit"},{"name":"Salesforce","native":true,"category":"crm","direction":"bidirectional"}]` | `[{"name":"Pipedrive"},{"name":"REST API"},{"name":"Webhooks"},{"name":"CRM systems"},{"name":"Salesforce","native":true,"category":"crm"}]` |
| language.primary | - | PHP |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US","GB"],"availabilityScope":"global","availableCountries":["US","GB","CA","AU","NZ","SG","HK","JP","KR"],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"cli":true,"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Pro","contactSales":false},{"free":false,"name":"Enterprise","contactSales":false}],"summary":"Subscription-based with 14-day free trial","currency":"USD","sourceUrl":"https://www.hubspot.com/company-news/hubspot-announces-pricing-of-public-offering-of-common-stock","retrievedAt":"2026-08-14T12:10:50.789Z","freeTrialDays":14}` | `{"type":"hybrid","plans":[{"free":false,"name":"ELTS (Extended Long-Term Support) - Tier 1","summary":"$2,000 per instance per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)","features":["Security patches and updates"],"commitment":"annual","components":[{"kind":"one_time","amount":2000,"currency":"USD"}],"description":"Extended security support for Mautic instances beyond standard maintenance release cycle","contactSales":false},{"free":false,"name":"Corporate Membership - Tier 1","summary":"$1,200 per year (Tier 1 pricing; Tier 2 and Tier 3 regional pricing available)","features":["Member directory listing","Governance participation","Promotional opportunities"],"commitment":"annual","components":[{"kind":"fixed","amount":1200,"period":"year","currency":"USD"}],"description":"Membership supporting Mautic development with visibility in member directory, governance participation, and promotional opportunities","contactSales":false}],"summary":"Free open source base. ELTS and corporate membership available with regional tiering (Tier 1 pricing shown; Tier 2 and 3 for other regions not transparent).","currency":"USD","freeTier":true,"sourceUrl":"https://mautic.org/blog/introducing-global-pricing-to-make-mautic-security-and-membership-accessible-worldwide","retrievedAt":"2026-10-05T11:08:54.557Z","startingPrice":{"amount":1200,"period":"year","currency":"USD"},"billingPeriods":["year"]}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | high |
| pricing.starting_price | - | `{"amount":1200,"currency":"USD"}` |
| pricing.transparent | yes | no |
| release.cadence_days | - | 17 |
| release.history | - | `[{"url":"https://github.com/mautic/mautic/releases/tag/7.2.1","date":"2026-09-23T13:55:48Z","type":"stable","version":"7.2.1"},{"url":"https://github.com/mautic/mautic/releases/tag/7.2.0","date":"2026-09-02T17:13:55Z","type":"stable","version":"7.2.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.3","date":"2026-07-07T14:49:18Z","type":"stable","version":"7.1.3"},{"url":"https://github.com/mautic/mautic/releases/tag/7.2.0-rc","date":"2026-06-02T17:00:52Z","type":"prerelease","version":"7.2.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.2","date":"2026-05-28T16:27:32Z","type":"stable","version":"7.1.2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.9","date":"2026-05-28T16:26:29Z","type":"stable","version":"6.0.9"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.11","date":"2026-05-28T16:25:48Z","type":"stable","version":"5.2.11"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.1","date":"2026-05-04T11:30:30Z","type":"stable","version":"7.1.1"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0","date":"2026-04-24T06:17:59Z","type":"stable","version":"7.1.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.2","date":"2026-04-06T14:53:22Z","type":"stable","version":"7.0.2"},{"url":"https://github.com/mautic/mautic/releases/tag/7.1.0-rc","date":"2026-03-06T15:23:42Z","type":"prerelease","version":"7.1.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.1","date":"2026-02-24T14:52:23Z","type":"stable","version":"7.0.1"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.8","date":"2026-02-24T14:52:10Z","type":"stable","version":"6.0.8"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.10","date":"2026-02-24T13:35:06Z","type":"stable","version":"5.2.10"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0","date":"2026-01-20T16:50:31Z","type":"stable","version":"7.0.0"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc2","date":"2025-12-10T12:35:14Z","type":"prerelease","version":"7.0.0-rc2"},{"url":"https://github.com/mautic/mautic/releases/tag/6.0.7","date":"2025-12-02T16:59:40Z","type":"stable","version":"6.0.7"},{"url":"https://github.com/mautic/mautic/releases/tag/5.2.9","date":"2025-12-02T16:59:23Z","type":"stable","version":"5.2.9"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-rc","date":"2025-11-11T15:56:32Z","type":"prerelease","version":"7.0.0-rc"},{"url":"https://github.com/mautic/mautic/releases/tag/7.0.0-beta","date":"2025-10-20T13:55:59Z","type":"prerelease","version":"7.0.0-beta"}]` |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.hipaa | - | yes |
| security.scorecard | - | 7 |
| security.soc2 | yes | - |
| security.trust_center | - | https://mautic.org/blog/security-release-all-versions-mautic-prior-2-16-5-and-3-2-4 |
| security.vulnerabilities | - | `{"count":57,"source":"https://advisories.ecosyste.ms/api/v1/advisories?ecosystem=packagist&package_name=mautic%2Fcore&per_page=100","last_12m":9,"max_severity":"CRITICAL"}` |

## Capabilities (Marketing Automation Software)

| Capability | HubSpot Marketing Hub | Mautic |
|---|:--:|:--:|
| **Pricing** |  |  |
| Transparent published pricing | ✓ | ✓ |
| Free tier | ✓ | ✓ |
| Pricing unit | - | - |
| **Orchestration** |  |  |
| Visual journey / workflow builder | - | ✓ |
| **Lead management** |  |  |
| Lead scoring | - | - |
| **Channels** |  |  |
| Multichannel beyond email | ✓ | ✓ |
| Web / on-site personalisation | ✓ | ✓ |
| Ads audience sync | ✓ | - |
| **Integrations** |  |  |
| Native CRM sync | ✓ | ✓ |
| **Data** |  |  |
| Built-in CDP / event data | ✓ | ✓ |
| **Optimisation** |  |  |
| A/B / multivariate testing | - | ✓ |
| **Segment** |  |  |
| Lifecycle focus | Both | Both |
| **Deployment** |  |  |
| Self-hostable | ✗ | ✓ |
| **AI** |  |  |
| AI (send-time / content / predictive) | ✓ | - |

*Source: vioscaleAI. Generated 2026-10-15T23:44:53.574Z. "-" = undocumented, not absent.*