Heap vs Kubit
On the evidence we track, Kubit leads this comparison with a composite score of 67/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Heap
A behavioral analytics platform that automatically collects user interaction events and enables integration with data warehouses for segmentation and customer journey analysis.
Kubit
LeaderA platform that merges AI agent tracing with product analytics to show how agent performance impacts user engagement and retention. Data stays in your warehouse while you gain visibility into both agent actions and user interactions.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Heap
Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.
- FreeFree
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- +13 more
- GrowthUsage-based pricing, contact for estimate
- All Free features
- Sense AI (AI Powered Assistant)
- Unlimited users & reports
- Chart customization
- CSV exports
- +2 more
- ProContact sales
- All Growth features
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay (add-on)
- +2 more
- PremierContact sales
- All Pro features
- Data warehouse integration
- Behavioral targeting
- Unlimited projects
- Advanced user permissions
- +2 more
Kubit
LeaderFree tier + $0.006–$0.008 per MTU; $199/month Pro plan.
- StarterFree
- Core features with unlimited AI
- 10,000 MTU included
- OTel integration
- CDP integration
- Unlimited seats
- +1 more
- Pro$199/month + $0.006 per MTU
- Everything in Starter, plus:
- 100,000 MTU included
- Bring Your Own Warehouse
- Slack Connect support
- EnterpriseContact sales
- Everything in Pro, plus:
- >1M MTU
- Dedicated Solution Architect
- Custom terms
- Data Processing Addendum
- +1 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Heap
- Snowflake
- Salesforce
- Klaviyo
- Optimizely
- Google Optimize
- HubSpot
- Salesforce Marketing Cloud
- Databricks
Kubit
Leader- OpenTelemetry
- Slack
- CDP platforms
- Sentry
- Embrace
- Claude Code
- Cursor
- MCP Server
Heap or Kubit: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.