Ghost vs Webflow
No clear leader: Webflow (68.6) and Ghost (65.1) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for cms software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Ghost
Ghost is a publishing platform that helps independent publishers create and host websites, publish content via email newsletters, and manage paid member subscriptions. It provides built-in tools for audience growth, subscriber engagement, and content distribution.
Webflow
A cloud-hosted website creation platform that combines visual design capabilities, content management, AI-assisted building, and managed hosting. It supports users from designers and marketers through to developers who can also integrate custom code and frameworks.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Ghost
From $18/mo billed annually. Free 14-day trial.
- Starter$18/mo billed annually
- Your own website
- Free custom domain
- Email newsletter
- Simple design settings
- 1 staff user
- +2 more
- Publisher$29/mo billed annually
- 3 staff users
- Custom themes
- 8,000+ integrations
- Paid subscriptions
- Advanced analytics
- +3 more
- Business$199/mo billed annually
- 15 staff users
- Priority support
- Higher usage limits
- Early access to features
- 250MB file uploads
- +6 more
- CustomContact sales
- Unlimited staff users
- Advanced configurations
- Dedicated IP address
- 99.9% uptime SLA
- Unlimited members
- +3 more
Webflow
From $15/mo billed annually. Free tier available.
- StarterFree
- Webflow.io domain
- Limited Webflow CMS
- 2 static pages
- 1 GB bandwidth
- 50 form submissions
- +4 more
- Basic$15/mo
- Custom domain
- 300 static pages
- 10 GB bandwidth
- Unlimited form submissions
- Password protection
- +4 more
- Premium$25/mo
- Everything in Basic
- Webflow CMS
- Code components
- Site search
- Form file upload
- +1 more
- TeamContact sales
- Everything in Premium
- Site & Workspace
- Webflow Localize
- AEO agents
- Publishing workflows
- +5 more
- EnterpriseContact sales
- Everything in Team
- Enterprise-ready scale
- Granular permissions
- Custom roles
- Advanced governance
- +4 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Ghost
- Slack
- Zapier
- n8n
- BeyondWords
Webflow
- GitHub
- Figma
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.