Comparison

Frontify vs Specify

On the evidence we track, Specify leads this comparison with a composite score of 58/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Frontify52
★Specify58
Score
vioscaleAI score
Frontify52 / 100low · 39%
Specify58 / 100medium · 63%
Pricing
Free tier
Frontify✗
Specify✓
Model
Frontifyquote
Specifyfreemium
Price level
Frontifyunknown
Specifyhigh
Starting price
Frontify–
Specify$69
Transparent
Frontify✗
Specify✓
Integrations
Count
Frontify45
Specify7
Security
Disclosure policy
Frontify✓
Specify–
Gdpr
Frontify✓
Specify✓
Hipaa
Frontify✓
Specify–
Iso27001
Frontify✓
Specify–
Soc2
Frontify✓
Specify✓
Content
Faq
Frontify7 items
Specify7 items

Capabilities

Feature-by-feature on the axes that matter for design systems. “-” means undocumented, not absent.

Capabilities
Architecture model
FrontifyManaged cloud saas
SpecifyManaged cloud saas
Design token variable translation engine figma to code
Frontify-
Specify✓
Interactive storybook react component embedding
Frontify✓
Specify-
Continuous integration ci github gitlab token sync
Frontify-
Specify✓
Visual regression testing and component history
Frontify-
Specify-
Markdown and mdx custom documentation authoring
Frontify-
Specify-
Brand asset management hub for logos and fonts
Frontify✓
Specify✓
Version control and releaseing for brand guidelines
Frontify-
Specify✓
W3c design token format specification support
Frontify-
Specify-
Multi tenant theme support for white labeling
Frontify✓
Specify-
SOC2 type ii
Frontify✓
Specify✓
Mit or apache permissive oss license
Frontify-
Specify-
Pricing model
FrontifyFlat custom enterprise
SpecifyPer editor seat monthly

What each one is

The product in its own terms, so the numbers below have context.

Frontify

A cloud-based digital asset and brand management platform that enables teams to store, organize, and share brand resources while enforcing brand consistency through guidelines, templates, and access controls.

Independently observed

Specify

Leader

A design system platform that centralizes design tokens and brand assets, allowing teams to automatically synchronize and apply them across projects.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Frontify

Quote-based

Custom pricing based on monthly active users (MAU) with six-month usage averaging; contact sales for a quote

as of verify ↗

Specify

Leader
from $69/moSubscriptionFree tier

From $69/month. Free tier available.

  • Essentials$69/month
    • 1 user
    • 1 repository
    • Unlimited sources
    • Unlimited destinations
    • Figma as a source (Styles & Variables)
    • +5 more
  • Teams$134/month
    • 4 users
    • 2 repositories
    • Unlimited sources
    • Unlimited destinations
    • Figma as a source (Styles & Variables)
    • +9 more
  • EnterpriseContact sales
    • Unlimited users
    • Unlimited repositories
    • SSO
    • CDN
    • All Teams plan features
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Frontify✓
Specify✓
Deployment
Cloud / SaaS
Frontify✓
Specify✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Figma

Frontify

27 total - 26 not shared
  • Slack
  • Zapier
  • Salesforce Marketing Cloud
  • Sprinklr
  • Ampler Integration
  • Claude
  • ChatGPT
  • Cursor
  • Adobe CC Libraries
  • Shopify
  • HubSpot
  • WordPress
  • Contentful
  • Sketch
  • Jira Cloud
  • Storybook
  • Dropbox
  • Adobe AEM
  • Adobe Link
  • Brandic
  • Figma App
  • Figma Buzz
  • Figma Plugin
  • Hootsuite
  • +2 more
Independently observed

Specify

Leader
9 total - 8 not shared
  • GitHub
  • GitLab
  • Tokens Studio
  • Notion
  • Raycast
  • REST API
  • Style Dictionary
  • Material UI
Independently observed
Still deciding?

Frontify or Specify: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.