Frontify vs Specify
On the evidence we track, Specify leads this comparison with a composite score of 58/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for design systems. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Frontify
A cloud-based digital asset and brand management platform that enables teams to store, organize, and share brand resources while enforcing brand consistency through guidelines, templates, and access controls.
Specify
LeaderA design system platform that centralizes design tokens and brand assets, allowing teams to automatically synchronize and apply them across projects.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Frontify
Custom pricing based on monthly active users (MAU) with six-month usage averaging; contact sales for a quote
Specify
LeaderFrom $69/month. Free tier available.
- Essentials$69/month
- 1 user
- 1 repository
- Unlimited sources
- Unlimited destinations
- Figma as a source (Styles & Variables)
- +5 more
- Teams$134/month
- 4 users
- 2 repositories
- Unlimited sources
- Unlimited destinations
- Figma as a source (Styles & Variables)
- +9 more
- EnterpriseContact sales
- Unlimited users
- Unlimited repositories
- SSO
- CDN
- All Teams plan features
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Figma
Frontify
- Slack
- Zapier
- Salesforce Marketing Cloud
- Sprinklr
- Ampler Integration
- Claude
- ChatGPT
- Cursor
- Adobe CC Libraries
- Shopify
- HubSpot
- WordPress
- Contentful
- Sketch
- Jira Cloud
- Storybook
- Dropbox
- Adobe AEM
- Adobe Link
- Brandic
- Figma App
- Figma Buzz
- Figma Plugin
- Hootsuite
- +2 more
Specify
Leader- GitHub
- GitLab
- Tokens Studio
- Notion
- Raycast
- REST API
- Style Dictionary
- Material UI
Frontify or Specify: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.