# Frontify vs Specify

**Leader by vioscaleAI score:** Specify

| Attribute | Frontify | Specify |
|---|---|---|
| **vioscaleAI score** | 51.9 (39% (low)) | 58.4 (63% (medium)) |
| content.faq | `[{"answer":"A digital platform that centralizes brand assets, guidelines, and metadata in a structured format that both human teams and AI systems can understand and utilize for consistent brand management and content creation. It is indexed under Brand Management.","source":"https://www.frontify.com/en/pricing","question":"What is Frontify?","confidence":0.6},{"answer":"Frontify does not publish its prices. Pricing is quoted on request, so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.frontify.com/en/pricing","question":"How much does Frontify cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Frontify. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.frontify.com/en/pricing","question":"What platforms does Frontify support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Frontify, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.frontify.com/en/pricing","question":"Can Frontify be self-hosted?","confidence":0.6},{"answer":"We have confirmed 18 integrations for Frontify, including Slack, Zapier, Salesforce Marketing Cloud, Sprinklr, Ampler Integration, Claude, ChatGPT and Cursor, plus 10 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.frontify.com/en/pricing","question":"What does Frontify integrate with?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001, HIPAA and GDPR for Frontify. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Frontify not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.frontify.com/en/security","question":"What security certifications does Frontify have?","confidence":0.7},{"answer":"Frontify is available worldwide. Its primary markets are Switzerland, the United States and the United Kingdom. The vendor is headquartered in Switzerland.","source":"https://www.frontify.com/en/pricing","question":"Where is Frontify available?","confidence":0.75}]` | `[{"answer":"Specify collects design tokens from multiple sources like Figma, Tokens Studio, and custom JSON files, then automatically syncs and transforms them into code-ready formats across various platforms. It bridges the gap between designers and developers by keeping design decisions synchronized throughout the development process. It is indexed under Design Systems.","source":"https://specifyapp-production.framer.website/pricing","question":"What is Specify?","confidence":0.6},{"answer":"Specify offers a free tier, so you can start without paying. Paid plans start at $69 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://specifyapp-production.framer.website/pricing","question":"Is Specify free?","confidence":0.6},{"answer":"Specify supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://specifyapp-production.framer.website/pricing","question":"What platforms does Specify support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Specify, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://specifyapp-production.framer.website/pricing","question":"Can Specify be self-hosted?","confidence":0.6},{"answer":"We have confirmed 7 integrations for Specify, including Figma, GitHub, GitLab, Tokens Studio, Notion, Raycast and REST API. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://specifyapp-production.framer.website/pricing","question":"What does Specify integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2 and GDPR for Specify. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Specify not holding them. Always confirm compliance directly before you rely on it.","source":"https://specifyapp-production.framer.website/security","question":"What security certifications does Specify have?","confidence":0.7},{"answer":"Specify is available worldwide. Its primary market is the United States.","source":"https://specifyapp-production.framer.website/pricing","question":"Where is Specify available?","confidence":0.5}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | A cloud-based digital asset and brand management platform that enables teams to store, organize, and share brand resources while enforcing brand consistency through guidelines, templates, and access controls. | A design system platform that centralizes design tokens and brand assets, allowing teams to automatically synchronize and apply them across projects. |
| features.capabilities | `{"iso_27001":true,"soc2_type_ii":true,"pricing_model":"flat_custom_enterprise","architecture_model":"managed_cloud_saas","salesforce_hubspot_crm_sync":true,"figma_sketch_design_tool_sync":true,"adobe_creative_cloud_plugin_sync":true,"ai_automated_image_video_tagging":true,"digital_asset_management_dam_core":true,"dynamic_web_brand_guideline_portals":true,"wordpress_contentful_cms_embed_apis":true,"locked_creative_customization_templates":true,"multi_tenant_theme_support_for_white_labeling":true,"brand_asset_management_hub_for_logos_and_fonts":true,"interactive_storybook_react_component_embedding":true}` | `{"soc2_type_ii":true,"pricing_model":"per_editor_seat_monthly","architecture_model":"managed_cloud_saas","brand_asset_management_hub_for_logos_and_fonts":true,"continuous_integration_ci_github_gitlab_token_sync":true,"version_control_and_releaseing_for_brand_guidelines":true,"design_token_variable_translation_engine_figma_to_code":true}` |
| integrations.count | 45 | 7 |
| integrations.list | `[{"name":"Slack"},{"name":"Zapier"},{"name":"Salesforce Marketing Cloud"},{"name":"Sprinklr"},{"name":"Ampler Integration"},{"name":"Claude"},{"name":"ChatGPT"},{"name":"Cursor"},{"name":"Figma","native":true,"category":"design"},{"name":"Adobe CC Libraries","native":true,"category":"design"},{"name":"Shopify","native":true,"category":"e-commerce"},{"name":"HubSpot","native":true,"category":"crm"},{"name":"WordPress","native":true,"category":"cms"},{"name":"Contentful","native":true,"category":"cms"},{"name":"Sketch","native":true,"category":"design"},{"name":"Jira Cloud","native":true,"category":"project_management"},{"name":"Storybook","native":true,"category":"development"},{"name":"Dropbox","native":true,"category":"cloud_storage"},{"name":"Adobe AEM","category":"content_management"},{"name":"Adobe Link"},{"name":"Brandic","category":"productivity"},{"name":"Figma App","category":"design"},{"name":"Figma Buzz","category":"design"},{"name":"Figma Plugin","category":"design"},{"name":"Hootsuite","category":"social_media"},{"name":"InDesign"},{"name":"Monotype Fonts","category":"typography"}]` | `[{"name":"Figma","native":true,"category":"design","direction":"inbound"},{"name":"GitHub","native":true,"category":"code_repository","direction":"outbound"},{"name":"GitLab","native":true,"category":"code_repository","direction":"outbound"},{"name":"Tokens Studio","native":true,"category":"design","direction":"inbound"},{"name":"Notion","native":true,"category":"collaboration","direction":"bidirectional"},{"name":"Raycast","native":true,"category":"productivity","direction":"bidirectional"},{"name":"REST API","native":true,"direction":"bidirectional"},{"name":"Style Dictionary","native":true,"category":"dev_tools","direction":"outbound"},{"name":"Material UI","native":true,"category":"ui_framework","direction":"outbound"}]` |
| market.availability | `{"hqCountry":"CH","primaryMarkets":["CH","US","GB"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"quote","summary":"Custom pricing based on monthly active users (MAU) with six-month usage averaging; contact sales for a quote","freeTier":false,"sourceUrl":"https://www.frontify.com/en/pricing","retrievedAt":"2026-08-20T08:19:35.778Z","billingPeriods":["month"]}` | `{"type":"subscription","plans":[{"free":false,"name":"Essentials","summary":"$69/month","features":["1 user","1 repository","Unlimited sources","Unlimited destinations","Figma as a source (Styles & Variables)","Tokens Studio as a source","GitHub as a destination","SDK","Specify CLI","Templates"],"minSeats":1,"commitment":"monthly","components":[{"kind":"fixed","amount":69,"period":"month","currency":"USD"}],"description":"The basics for automating your design tokens and assets syncing","contactSales":false,"includedLimits":{"users":"1","sources":"Unlimited","destinations":"Unlimited","repositories":"1"}},{"free":false,"name":"Teams","summary":"$134/month","features":["4 users","2 repositories","Unlimited sources","Unlimited destinations","Figma as a source (Styles & Variables)","Tokens Studio as a source","GitHub as a destination","SDK","Specify CLI","Templates","Private parsers","Chat support","Account Manager","Priority onboarding"],"minSeats":4,"commitment":"monthly","components":[{"kind":"fixed","amount":134,"period":"month","currency":"USD"}],"description":"Built for teams looking to streamline their workflows","contactSales":false,"includedLimits":{"users":"4","sources":"Unlimited","destinations":"Unlimited","repositories":"2"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Unlimited users","Unlimited repositories","SSO","CDN","All Teams plan features"],"description":"For organizations looking for more security and customization","contactSales":true,"includedLimits":{"users":"Unlimited","repositories":"Unlimited"}}],"summary":"From $69/month. Free tier available.","currency":"USD","freeTier":true,"sourceUrl":"https://specifyapp-production.framer.website/pricing","retrievedAt":"2026-09-01T14:47:54.006Z","startingPrice":{"amount":69,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | quote | freemium |
| pricing.price_level | unknown | high |
| pricing.starting_price | - | `{"amount":69,"currency":"USD"}` |
| pricing.transparent | no | yes |
| security.certifications | `[{"name":"ISO 27001:2022","status":"active"},{"name":"SOC 2 Type II","status":"active"},{"name":"TISAX","status":"active"},{"name":"DCSO"},{"name":"Cyber Essentials","status":"active"},{"name":"HIPAA","status":"active"},{"name":"Microsoft SSPA","status":"active"}]` | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.soc2 | yes | yes |
| security.trust_center | https://www.frontify.com/en/security | https://specifyapp-production.framer.website/security |

## Capabilities (Design Systems)

| Capability | Frontify | Specify |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Architecture model | Managed cloud saas | Managed cloud saas |
| Design token variable translation engine figma to code | - | ✓ |
| Interactive storybook react component embedding | ✓ | - |
| Continuous integration ci github gitlab token sync | - | ✓ |
| Visual regression testing and component history | - | - |
| Markdown and mdx custom documentation authoring | - | - |
| Brand asset management hub for logos and fonts | ✓ | ✓ |
| Version control and releaseing for brand guidelines | - | ✓ |
| W3c design token format specification support | - | - |
| Multi tenant theme support for white labeling | ✓ | - |
| SOC2 type ii | ✓ | ✓ |
| Mit or apache permissive oss license | - | - |
| Pricing model | Flat custom enterprise | Per editor seat monthly |

*Source: vioscaleAI. Generated 2026-10-16T21:22:12.416Z. "-" = undocumented, not absent.*