vioscaleAI
Comparison

Folk vs Insightly

On the evidence we track, Insightly leads this comparison with a composite score of 65/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Folk full profile →Insightly full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Folk58
★Insightly65
Score
vioscaleAI score
Folk58 / 100medium · 71%
Insightly65 / 100medium · 56%
Pricing
Free tier
Folk✗
Insightly✗
Model
Price level
Folkmid
Insightlyunknown
Transparent
Folk✓
Insightly✗
Integrations
Count
Folk18
Insightly2,000
Security
Gdpr
Folk–
Insightly✓
Hipaa
Folk–
Insightly✓
Soc2
Folk✓
Insightly✓
Reliability
Sla pct
Folk–
Insightly99.95
Status page
Folk✓
Insightly✓
Market
Availability
Content
Faq
Folk7 items
Insightly7 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Folk✓
Insightly✓
Deal / pipeline management
Folk✓
Insightly✓
Lead scoring
Folk✗
Insightly✓
Communication
Email sync & tracking
Folk✓
Insightly✓
Automation
Marketing automation
Folk✓
Insightly✓
Workflow automation
Folk✓
Insightly✓
Insight
Reporting & dashboards
Folk✓
Insightly✓
Sales forecasting
Folk✗
Insightly✓
Access
Native mobile app
Folk✓
Insightly✓
Extensibility
Public API
Folk✓
Insightly✓
Custom fields & objects
Folk✓
Insightly✓

What each one is

The product in its own terms, so the numbers below have context.

Folk

Folk is a web and mobile CRM platform that consolidates contacts, emails, conversations, and deals from multiple sources in one interface. It automates email workflows, generates AI summaries of interactions, and integrates with email providers, messaging apps, and business tools to reduce manual data entry.

Independently observed

Insightly

Leader

An accessible customer relationship management system that centralizes customer data and supports integration with email, calendar, project management, finance, and support tools to streamline team workflows.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Folk

from $30/moSubscription

From $24/member/mo (annual) or $30/member/mo (monthly). Two tiers.

  • Standard$30/member/mo billed monthly, $24/member/mo billed annually
  • Premium$60/member/mo billed monthly, $48/member/mo billed annually
as of verify ↗

Insightly

Leader
from $29/moHybrid14-day trial

From $29/user/month for CRM, $99/account/month for marketing automation, $29/user/month for support. 14-day free trial on CRM.

  • CRM Plus$29/user/month billed annually. 14-day free trial.
    • Lead and contact management
    • Project management
    • Advanced reports
    • Pre-built business dashboards
  • CRM Professional$49/user/month billed annually. 14-day free trial.
    • All Plus features
    • Lead assignment and routing
    • Workflow automation
    • AI Copilot
    • Email summaries and replies
  • CRM EnterpriseContact sales
    • All Professional features
    • Sandboxes
    • Products, pricebooks, and quotes
    • Comprehensive audit logging
    • Custom validation rules
    • +1 more
  • Marketing PlusContact sales
    • Email marketing automation
    • Prospect scoring
    • A/B testing
    • Built-in dashboards
  • Marketing ProfessionalContact sales
    • All Plus features
    • Custom scoring models
    • Advanced prospect tracking
    • Unlimited role-based permissions
  • Marketing EnterpriseContact sales
    • All Professional features
    • Comprehensive audit logging
    • Calculated fields
    • Custom validation rules
  • Support PlusContact sales
    • Comprehensive ticket editor
    • SLA tracking
    • Configurable email macros
    • Customizable reports
  • Support ProfessionalContact sales
    • All Plus features
    • Customer satisfaction surveys
    • Custom ticket automations
    • Portal customization
  • Support EnterpriseContact sales
    • All Professional features
    • Comprehensive audit logging
    • Custom validation rules
    • Unlimited brands and portals
  • AppConnect StandardContact sales
    • Drag-and-drop workflow builder
    • No-code integration
    • 2000+ app integrations
  • AppConnect ProfessionalContact sales
    • All Standard features
    • Custom AppConnect development
    • AWS Lambda support
  • AppConnect EnterpriseContact sales
    • All Professional features
    • Enterprise support
    • Priority development
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Folk✓
Insightly✓
Deployment
Cloud / SaaS
Folk✓
Insightly✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (3)
  • Outlook
  • Pandadoc
  • Slack

Folk

38 total - 35 not shared
  • Gmail
  • Google Calendar
  • Google Contacts
  • LinkedIn
  • Sales Navigator
  • WhatsApp
  • WhatsApp Business
  • Zapier
  • Make
  • OpenAI
  • ChatGPT
  • Perplexity
  • Clearbit
  • Apollo
  • Prospeo
  • Dropcontact
  • Datagma
  • PeopleDataLabs
  • Salesforge
  • Lemlist
  • La Growth Machine
  • KrispCall
  • Allo
  • Reached
  • +11 more
Independently observed

Insightly

Leader
13 total - 10 not shared
  • Google
  • Microsoft
  • MS 365
  • QuickBooks
  • Xero
  • DocuSign
  • Shopify
  • WordPress
  • Netsuite
  • Unbounce
Independently observed
Still deciding?

Folk or Insightly: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.