Folk vs HubSpot
On the evidence we track, HubSpot leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Folk
Folk is a web and mobile CRM platform that consolidates contacts, emails, conversations, and deals from multiple sources in one interface. It automates email workflows, generates AI summaries of interactions, and integrates with email providers, messaging apps, and business tools to reduce manual data entry.
HubSpot
LeaderA business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Folk
From $24/member/mo (annual) or $30/member/mo (monthly). Two tiers.
- Standard$30/member/mo billed monthly, $24/member/mo billed annually
- Premium$60/member/mo billed monthly, $48/member/mo billed annually
HubSpot
LeaderFree tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.
- Marketing Hub Pro-
- Marketing Hub Enterprise-
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- TikTok
- Slack
Folk
- Gmail
- Outlook
- Google Calendar
- Google Contacts
- Sales Navigator
- WhatsApp Business
- Zapier
- Make
- OpenAI
- ChatGPT
- Perplexity
- Clearbit
- Apollo
- Prospeo
- Dropcontact
- Datagma
- PeopleDataLabs
- Salesforge
- Lemlist
- La Growth Machine
- KrispCall
- Allo
- Reached
- +11 more
HubSpot
Leader- Salesforce
- Zoom
- Supermetrics
Folk or HubSpot: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.