vioscale
Comparison

Folk vs HubSpot

On the evidence we track, HubSpot leads this comparison with a composite score of 76/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Folk full profile →HubSpot full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Attribute comparison across 2 tools
Attribute75Folk76HubSpotLeader
Vioscale score75 / 100medium · 59%76 / 100medium · 69%
Stackoverflow questions-3,000
Faq-[{"answer":"HubSpot is a unified customer platform that integrates marketing, sales, service, and content management tools into a single system. It provides businesses with CRM functionality, marketing automation, sales pipeline management, customer support ticketing, and content publishing capabilities to manage customer relationships and drive revenue growth.","source":"https://www.hubspot.com","question":"What is HubSpot and what does it do?","confidence":0.95},{"answer":"HubSpot operates on a freemium model with a free tier available to all users and multiple paid subscription tiers. The platform uses a hybrid pricing approach combining seat-based pricing for users, contact-based pricing for customer data, and optional usage-based credits. Free plans are available for small teams, while professional and enterprise tiers unlock additional features and seats.","source":"https://www.hubspot.com/pricing","question":"What is HubSpot's pricing model?","confidence":0.92},{"answer":"HubSpot is commercial, proprietary software owned by a publicly-traded company founded in 2006. It is not open-source and operates as a subscription-based SaaS (Software-as-a-Service) platform rather than a self-hosted or installable solution.","source":"https://www.hubspot.com/about","question":"Is HubSpot open-source or commercial software?","confidence":0.95},{"answer":"HubSpot's integrated platform includes Marketing Hub for campaign automation, Sales Hub for deal management, Service Hub for customer support, Content Hub for publishing, Data Hub for data synchronization, Revenue Hub for billing and CPQ, and Agent Hub for AI agent deployment. All hubs share a common CRM database and support workflow automation and analytics.","source":"https://www.hubspot.com/products","question":"What are the core products and features within HubSpot?","confidence":0.93},{"answer":"Yes, HubSpot provides a comprehensive API platform with documentation, webhooks, and custom action capabilities that allow developers to build integrations and custom solutions. The platform supports third-party integrations through the HubSpot Marketplace and enables developers to sync external data and automate workflows.","source":"https://developers.hubspot.com","question":"Does HubSpot provide APIs and developer capabilities?","confidence":0.92},{"answer":"HubSpot is a cloud-based web platform accessible through a user's browser via their account dashboard. The software is fully hosted and managed by HubSpot; there is no self-hosted or on-premise option available. Users do not need to install software locally to use HubSpot.","source":"https://www.hubspot.com","question":"How do users access HubSpot and where is it hosted?","confidence":0.9},{"answer":"HubSpot provides APIs that support modern web development and integration approaches including webhooks, RESTful endpoints, and custom actions. While HubSpot's platform itself is browser-based, its developer platform supports integrations from languages and frameworks that can make HTTP requests to the API.","source":"https://developers.hubspot.com","question":"What programming languages and platforms does HubSpot support?","confidence":0.88},{"answer":"HubSpot integrates with popular business tools including Salesforce for two-way CRM sync, Microsoft Outlook for email and calendar synchronization, WordPress for website integration, and hundreds of other certified applications through its app marketplace. Users can connect external systems to sync data and automate workflows across their business stack.","source":"https://www.hubspot.com/products","question":"What are common third-party integrations with HubSpot?","confidence":0.9}]
Options{"cloud":true}-
Longfolk CRM captures the full context of relationships in one beautifully simple CRM. AI Assistants learn from this data to automate busywork.All-in-one platform combining marketing, sales, and customer service software. Features AI-powered automation and agents for marketing, sales, and customer support.
Capabilities{"api_access":true,"mobile_app":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}{"contact_management":true,"pipeline_management":true,"marketing_automation":true}
Count5,0001,500
List[{"name":"LinkedIn"},{"name":"Gmail"},{"name":"Outlook"},{"name":"WhatsApp"},{"name":"Zapier"},{"name":"Make"}]-
Availability-{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}
Support{"mac":true,"web":true}-
Pricing{"type":"subscription","plans":[{"free":false,"name":"Standard","summary":"$24/member/month billed annually (or $30/member/month monthly)","features":["Pipeline management","Email campaigns","Contact enrichment","AI Assistants","Magic fields (AI)","LinkedIn extension","Email, calendar & WhatsApp sync","5000+ integrations","Mobile app","folkX Chrome extension","Zapier & Make","Rest API","Account sync (1/member)","Sequences","Campaign analytics"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":24,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"messages":"2000/member/month","ai_fields":"2000/month","enrichments":"500/month","custom_domains":"1"}},{"free":false,"name":"Premium","summary":"$48/member/month billed annually (or $60/member/month monthly)","features":["All Standard features","Custom objects & Deals","Email sequences","Workspace roles","Dashboards","API access","Full interaction history"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":48,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"messages":"5000/member/month","ai_fields":"5000/month","enrichments":"1000/month","custom_domains":"3"}},{"free":false,"name":"Enterprise","summary":"From $80/member/month billed annually (or from $100/member/month monthly)","features":["All Standard & Premium features","Custom limits","Security controls","Group-level permissions","1:1 onboarding","Dedicated account manager","Custom integrations","Priority support"],"commitment":"annual","components":[{"kind":"per_unit","unit":"seat","amount":80,"period":"month","currency":"USD"}],"contactSales":true,"includedLimits":{"messages":"Custom","ai_fields":"Custom","enrichments":"Custom"}}],"summary":"From $24/member/month. 14-day free trial, no credit card required.","currency":"USD","freeTier":false,"sourceUrl":"https://www.folk.app","retrievedAt":"2026-08-03T22:55:13.824Z","freeTrialDays":14,"startingPrice":{"amount":24,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}{"type":"hybrid","plans":[{"free":true,"name":"Free","summary":"Free tier available","description":"Free HubSpot CRM and free plans across Marketing, Sales, Service, and Content hubs","contactSales":false},{"free":false,"name":"Premium","summary":"Premium plans available (pricing not disclosed)","description":"Premium plans for Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Revenue Hub","contactSales":false},{"free":false,"name":"Enterprise","summary":"Contact sales","description":"Integrated Enterprise Customer Platform","contactSales":true}],"summary":"Free and premium plans available. Pricing not transparently disclosed on homepage.","freeTier":true,"sourceUrl":"https://www.hubspot.com","retrievedAt":"2026-07-08T11:18:24.918Z"}
Free tierNoYes
Modelcommercialcommercial
Price levelmidlow
Starting gbp2415
TransparentYesNo
Cadence days-30
Sla pct-99.9
Status pageYesYes
Disclosure policy-Yes
Gdpr-Yes
Iso27001-Yes
Soc2YesYes

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Capability comparison for CRM Software
CapabilityFolkHubSpot
Core
Contact & account management✓✓
Deal / pipeline management✓✓
Lead scoring--
Communication
Email sync & tracking✓-
Automation
Marketing automation✓✓
Workflow automation✓-
Insight
Reporting & dashboards✓-
Sales forecasting--
Access
Native mobile app✓-
Extensibility
Public API✓-
Custom fields & objects✓-

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.