Fathom Analytics vs Umami
No leader: the top candidate Umami has only 0.18 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for web analytics. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Fathom Analytics
A lightweight analytics platform designed for privacy compliance that replaces complex tools with straightforward traffic reporting. Built to protect visitor privacy while providing essential website performance metrics, with full data retention and GDPR compliance.
Umami
Analytics software that monitors website visitor metrics, user interactions, and business outcomes without collecting personal data or using cookies. Consolidates site traffic, campaign performance, conversion tracking, and revenue measurement in a single dashboard with self-hosting options available.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Fathom Analytics
From $15/month. 7-day free trial. No discounts offered.
- Up to 500k pageviews$45/month for 500k pageviews, 50 sites included
- Forever data retention
- Saved dashboard views
- Shared dashboards
- Ecommerce and event tracking
- UTM campaign tracking
- +6 more
Umami
From $20/month. Free hobby tier with 100k monthly events. Pro and Business tiers include metered overage billing.
- HobbyFree
- Up to 100K events per month
- 1 website
- 6 month data retention
- Community support
- Pro$20/month with 14-day free trial
- 1 million events per month included
- Additional events at $0.00003 per event
- Up to 20 websites
- Up to 10 team members
- 2 year data retention
- +2 more
- Business$200/month
- 10 million events per month included
- Additional events at $0.00002 per event
- Unlimited websites
- Unlimited team members
- Heatmaps
- +3 more
- EnterpriseContact sales
- Single sign-on (SAML SSO)
- Onboarding support
- Uptime SLA
- Custom pricing
- Custom data retention
- +2 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Fathom Analytics
- WordPress
- Shopify
- Gatsby
- Next.js
- Webflow
- Ghost
- Angular
- Google Tag Manager
- Google Search Console
- Google Analytics Importer
- Go High Level
Umami
Not documented yet.
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.