vioscaleAI
Comparison

Dub.co vs Short.io

On the evidence we track, Short.io leads this comparison with a composite score of 72/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Dub.co full profile →Short.io full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Dub.co53
★Short.io72
Score
vioscaleAI score
Dub.co53 / 100low · 37%
Short.io72 / 100medium · 69%
Pricing
Free tier
Dub.co✗
Short.io✓
Model
Dub.cocommercial
Short.iofreemium
Price level
Dub.cohigh
Short.iolow
Starting price
Dub.co$90
Short.io$1
Transparent
Dub.co✓
Short.io✓
Integrations
Count
Dub.co4
Short.io1,000
Security
Gdpr
Dub.co✓
Short.io✓
Iso27001
Dub.co–
Short.io✓
Soc2
Dub.co–
Short.io✓
Reliability
Sla pct
Dub.co–
Short.io99.9
Market
Availability
Content
Faq
Dub.co6 items
Short.io6 items

Capabilities

Feature-by-feature on the axes that matter for url shorteners. “-” means undocumented, not absent.

Capabilities
Deployment model
Dub.coOpen core
Short.ioCloud managed saas
Custom vanity domain hosting
Dub.co✓
Short.io✓
Utm parameter automation builder
Dub.co✓
Short.io-
Mobile deep linking app support
Dub.co✓
Short.io-
Geo and device based conditional routing
Dub.co✓
Short.io-
Click analytics and referrer tracking
Dub.co✓
Short.io✓
Link retargeting pixel injection
Dub.co-
Short.io-
Custom slug editing
Dub.co✓
Short.io-
Bulk CSV link generation
Dub.co-
Short.io-
SMS marketing API integrations
Dub.co-
Short.io-
SOC2 type ii
Dub.co-
Short.io-
ISO 27001
Dub.co-
Short.io-
Pricing model
Dub.co-
Short.io-

What each one is

The product in its own terms, so the numbers below have context.

Dub.co

A platform that enables businesses to create branded short links with advanced features like geo/device targeting and A/B testing, track customer journeys from click to conversion, and manage affiliate and partner programs at scale.

Independently observed

Short.io

Leader

A URL shortening service that lets you create branded links using custom domains, monitor click activity in real-time with detailed analytics, and work with team members through permission controls and shared dashboards.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Dub.co

from $90/moSubscription14-day trial

From $90/month. 14-day free trial.

  • Business$90/month
    • 10K new links/month
    • Unlimited tags and folders
    • Custom QR codes
    • UTM builder + templates
    • Custom link previews
    • +25 more
  • Advanced$300/month (Best Value)
    • Everything in Business, plus:
    • $15K partner payouts/month
    • Advanced reward structures
    • Embedded referral dashboard
    • Email campaigns
    • +8 more
  • EnterpriseContact sales
    • Everything in Advanced, plus:
    • Unlimited partner payouts
    • Volume discounts
    • Partner Network access
    • Program Marketplace listing
    • +5 more
as of verify ↗

Short.io

Leader
from $1/moSubscriptionFree tier7-day trial

Free plan. Paid plans from $1–$35/mo. 17% discount for annual billing. 7-day free trial on paid plans.

  • FreeFree
    • Link automation
    • Custom domains
    • Click analytics
    • QR codes
    • API access
    • +6 more
  • Starter$1/mo
  • Pro$14/mo
  • Large$35/mo
    • City/region targeting
    • End-to-end encryption
    • 99.9% SLA
    • S3 data export
    • AI-powered analytics
  • Enterprise$100/mo for SSO
    • Single sign-on (SSO)
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Dub.co✓
Short.io✓
iOS
Dub.co✗
Short.io✓
Android
Dub.co✗
Short.io✓
CLI
Dub.co✓
Short.io✗
Deployment
Cloud / SaaS
Dub.co✓
Short.io✓
Self-hosted
Dub.co✓
Short.io✗

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (4)
  • Zapier
  • Intercom
  • Shopify
  • Segment

Dub.co

9 total - 5 not shared
  • Stripe
  • Make.com
  • Raycast
  • Vercel
  • Cloudflare
Independently observed

Short.io

Leader
18 total - 14 not shared
  • Make
  • Google Analytics
  • Google Tag Manager
  • Meta Pixel
  • AdRoll
  • Slack
  • WordPress
  • Twitter
  • Facebook
  • Amplitude
  • Google Chrome
  • Firefox
  • Microsoft Edge
  • Google Gemini
Independently observed
Still deciding?

Dub.co or Short.io: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.