Dub.co vs Short.io
On the evidence we track, Short.io leads this comparison with a composite score of 76/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for url shorteners. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Dub.co
A link attribution platform that enables teams to build branded short links with analytics, understand customer journeys from initial click to sale, and manage partner or referral programs at scale.
Short.io
LeaderA URL shortening service that lets you create branded links using custom domains, monitor click activity in real-time with detailed analytics, and work with team members through permission controls and shared dashboards.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Dub.co
Free tier available. Pro from $19-24/month. Business from $49-59/month. Annual billing offers discounts.
- Pro$24/month or $19/month billed annually (early adopters grandfathered at $9/month)
- 1,000 links per month
- 50,000 tracked clicks per month
- 1-year analytics retention
- 10 custom domains
- Custom Link Previews
- +4 more
- Business$59/month or $49/month billed annually
- 5,000 links per month
- 150,000 tracked clicks per month
- 3-year analytics retention
- 40 custom domains
- Unlimited tags
- +5 more
Short.io
LeaderFree plan. Paid plans from $1–$35/mo. 17% discount for annual billing. 7-day free trial on paid plans.
- FreeFree
- Link automation
- Custom domains
- Click analytics
- QR codes
- API access
- +6 more
- Starter$1/mo
- Pro$14/mo
- Large$35/mo
- City/region targeting
- End-to-end encryption
- 99.9% SLA
- S3 data export
- AI-powered analytics
- Enterprise$100/mo for SSO
- Single sign-on (SSO)
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Zapier
- Intercom
Dub.co
- Stripe
- Make.com
- Raycast
Short.io
Leader- Make
- Segment
- Google Analytics
- Google Tag Manager
- Meta Pixel
- AdRoll
- Slack
- WordPress
- Shopify
- Amplitude
- Google Chrome
- Firefox
- Microsoft Edge
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.