# Dub.co vs Short.io

**Leader by vioscaleAI score:** Short.io

| Attribute | Dub.co | Short.io |
|---|---|---|
| **vioscaleAI score** | 53 (37% (low)) | 71.9 (69% (medium)) |
| content.faq | `[{"answer":"A link management and analytics platform that helps businesses create branded short links, track their performance, and measure how marketing campaigns drive sales. Features include QR code generation, A/B testing, geographic and device-based targeting, and integrations with e-commerce and marketing tools. It is indexed under URL Shorteners.","source":"https://dub.co","question":"What is Dub.co?","confidence":0.6},{"answer":"Dub.co offers a free tier, so you can start without paying. Paid plans start at $24 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://dub.co/blog/new-pricing","question":"Is Dub.co free?","confidence":0.6},{"answer":"We have confirmed browser-based access to Dub.co. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://dub.co","question":"What platforms does Dub.co support?","confidence":0.6},{"answer":"Yes. Dub.co can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://dub.co","question":"Can Dub.co be self-hosted?","confidence":0.6},{"answer":"We have confirmed 7 integrations for Dub.co, including Stripe, Zapier, Make.com, Raycast, Intercom, Shopify and Segment. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://dub.co","question":"What does Dub.co integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Dub.co. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Dub.co not holding them. Always confirm compliance directly before you rely on it.","source":"https://dub.co/legal/privacy","question":"What security certifications does Dub.co have?","confidence":0.7}]` | `[{"answer":"A URL shortening service that lets you create branded links using custom domains, monitor click activity in real-time with detailed analytics, and work with team members through permission controls and shared dashboards. It is indexed under URL Shorteners.","source":"https://short.io/pricing","question":"What is Short.io?","confidence":0.6},{"answer":"Short.io offers a free tier, so you can start without paying. Paid plans start at $1 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://short.io/pricing","question":"Is Short.io free?","confidence":0.6},{"answer":"Short.io supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://short.io/pricing","question":"What platforms does Short.io support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Short.io, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://short.io","question":"Can Short.io be self-hosted?","confidence":0.6},{"answer":"We have confirmed 18 integrations for Short.io, including Zapier, Make, Segment, Google Analytics, Google Tag Manager, Meta Pixel, AdRoll and Slack, plus 10 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://short.io","question":"What does Short.io integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001 and GDPR for Short.io. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Short.io not holding them. Always confirm compliance directly before you rely on it.","source":"https://short.io/pricing","question":"What security certifications does Short.io have?","confidence":0.6}]` |
| deployment.options | `{"cloud":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | A platform that enables businesses to create branded short links with advanced features like geo/device targeting and A/B testing, track customer journeys from click to conversion, and manage affiliate and partner programs at scale. | A URL shortening service that lets you create branded links using custom domains, monitor click activity in real-time with detailed analytics, and work with team members through permission controls and shared dashboards. |
| features.capabilities | `{"deployment_model":"open_core","custom_slug_editing":true,"custom_vanity_domain_hosting":true,"mobile_deep_linking_app_support":true,"utm_parameter_automation_builder":true,"click_analytics_and_referrer_tracking":true,"geo_and_device_based_conditional_routing":true}` | `{"deployment_model":"cloud_managed_saas","custom_vanity_domain_hosting":true,"click_analytics_and_referrer_tracking":true}` |
| integrations.count | 4 | 1,000 |
| integrations.list | `[{"name":"Stripe"},{"name":"Zapier"},{"name":"Make.com"},{"name":"Raycast"},{"name":"Intercom"},{"name":"Shopify","native":true,"category":"e-commerce","direction":"inbound"},{"name":"Segment","native":true,"category":"analytics","direction":"bidirectional"},{"name":"Vercel","native":true,"direction":"outbound"},{"name":"Cloudflare","native":true,"direction":"outbound"}]` | `[{"name":"Zapier"},{"name":"Make"},{"name":"Segment"},{"name":"Google Analytics"},{"name":"Google Tag Manager"},{"name":"Meta Pixel"},{"name":"AdRoll"},{"name":"Slack"},{"name":"WordPress"},{"name":"Shopify"},{"name":"Twitter"},{"name":"Facebook"},{"name":"Amplitude"},{"name":"Intercom"},{"name":"Google Chrome"},{"name":"Firefox"},{"name":"Microsoft Edge"},{"name":"Google Gemini","native":true,"category":"ai"}]` |
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"cli":true,"web":true}` | `{"ios":true,"web":true,"android":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Business","summary":"$90/month","features":["10K new links/month","Unlimited tags and folders","Custom QR codes","UTM builder + templates","Custom link previews","Deep links","Link cloaking","Link expiration","Password protection","Device targeting","Geo targeting","A/B testing","Advanced analytics","250K tracked events/month","Conversion tracking","Customer insights","Real-time events stream","100 custom domains","250 SSL certificates","Free .link domain","API Access","Native SDKs","1,200/min rate limit","Event webhooks","Role-based access control","Email support","$2.5K partner payouts/month","500 partners","Basic partner rewards","Social metrics bounties"],"commitment":"monthly","components":[{"kind":"fixed","amount":90,"period":"month","currency":"USD"}],"description":"For startups looking to get started with affiliate and creator partnerships","contactSales":false,"includedLimits":{"partners":"500","rate_limit":"1,200/min","custom_domains":"100","ssl_certificates":"250","new_links_per_month":"10K","tracked_events_per_month":"250K","partner_payouts_per_month":"$2.5K"}},{"free":false,"name":"Advanced","summary":"$300/month (Best Value)","features":["Everything in Business, plus:","$15K partner payouts/month","Advanced reward structures","Embedded referral dashboard","Email campaigns","Messaging center","Partner group move rules","Risk monitoring","Partner referral rewards","1M tracked events/month","250 custom domains","3,000/min rate limit","Priority email support"],"commitment":"monthly","components":[{"kind":"fixed","amount":300,"period":"month","currency":"USD"}],"description":"For scaling teams with high-volume affiliate traffic and white-labeling needs","contactSales":false,"includedLimits":{"rate_limit":"3,000/min","custom_domains":"250","new_links_per_month":"50K","tracked_events_per_month":"1M","partner_payouts_per_month":"$15K"}},{"free":false,"name":"Enterprise","summary":"Custom annual billing","features":["Everything in Advanced, plus:","Unlimited partner payouts","Volume discounts","Partner Network access","Program Marketplace listing","SAML/SSO","Audit logs","Custom SLA","Enterprise security & legal","Dedicated Slack support"],"commitment":"annual","description":"For large organizations looking for dedicated support and volume discounts","contactSales":true,"includedLimits":{"partner_payouts":"Unlimited"}}],"summary":"From $90/month. 14-day free trial.","currency":"USD","freeTier":false,"sourceUrl":"https://dub.co/pricing","retrievedAt":"2026-09-29T10:47:49.901Z","freeTrialDays":14,"startingPrice":{"amount":90,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever plan","features":["Link automation","Custom domains","Click analytics","QR codes","API access","Chat support","Link tagging","Browser extensions","GDPR compliance","URL slug customization","SSL certificate"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"Starter tier with core features","contactSales":false,"includedLimits":{"branded_links":"1,000","tracked_clicks":"50,000/mo"}},{"free":false,"name":"Starter","summary":"$1/mo","components":[{"kind":"fixed","amount":1,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"tracked_clicks":"100,000/mo"}},{"free":false,"name":"Pro","summary":"$14/mo","components":[{"kind":"fixed","amount":14,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"click_expiration_limit":"10,000/year"}},{"free":false,"name":"Large","summary":"$35/mo","features":["City/region targeting","End-to-end encryption","99.9% SLA","S3 data export","AI-powered analytics"],"components":[{"kind":"fixed","amount":35,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"redirects_visible":"100,000/year"}},{"free":false,"name":"Enterprise","summary":"$100/mo for SSO","features":["Single sign-on (SSO)"],"components":[{"kind":"fixed","amount":100,"period":"month","currency":"USD"}],"contactSales":false}],"summary":"Free plan. Paid plans from $1–$35/mo. 17% discount for annual billing. 7-day free trial on paid plans.","currency":"USD","freeTier":true,"sourceUrl":"https://short.io/pricing","retrievedAt":"2026-08-19T22:22:34.601Z","freeTrialDays":7,"startingPrice":{"amount":1,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` |
| pricing.free_tier | no | yes |
| pricing.model | commercial | freemium |
| pricing.price_level | high | low |
| pricing.starting_price | `{"amount":90,"currency":"USD"}` | `{"amount":1,"currency":"USD"}` |
| pricing.transparent | yes | yes |
| reliability.sla_pct | - | 99.9 |
| security.gdpr | yes | yes |
| security.iso27001 | - | yes |
| security.soc2 | - | yes |

## Capabilities (URL Shorteners)

| Capability | Dub.co | Short.io |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Deployment model | Open core | Cloud managed saas |
| Custom vanity domain hosting | ✓ | ✓ |
| Utm parameter automation builder | ✓ | - |
| Mobile deep linking app support | ✓ | - |
| Geo and device based conditional routing | ✓ | - |
| Click analytics and referrer tracking | ✓ | ✓ |
| Link retargeting pixel injection | - | - |
| Custom slug editing | ✓ | - |
| Bulk CSV link generation | - | - |
| SMS marketing API integrations | - | - |
| SOC2 type ii | - | - |
| ISO 27001 | - | - |
| Pricing model | - | - |

*Source: vioscaleAI. Generated 2026-10-16T20:02:27.217Z. "-" = undocumented, not absent.*