Comparison

Cube vs Hex

On the evidence we track, Cube leads this comparison with a composite score of 74/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Cube74
Hex56
Score
Vioscale score
Cube74 / 100medium · 73%updating
Hex56 / 100medium · 72%updating
Pricing
Free tier
Cube
Hex
Model
Price level
Cubemid
Hexlow
Transparent
Cube
Hex
Integrations
Count
Cube9
Hex8
Security
Disclosure policy
Cube
Hex
Gdpr
Cube
Hex
Hipaa
Cube
Hex
Soc2
Cube
Hex
Reliability
Sla pct
Cube99.95
Hex
Status page
Cube
Hex
Market

Capabilities

Feature-by-feature on the axes that matter for bi software. “-” means undocumented, not absent.

Core
BI paradigm
CubeSemantic layer
HexNotebook
Semantic / modelling layer
CubeBuilt-in
HexBuilt-in
Engine
Warehouse-native (SQL push-down)
Cube
Hex
Deployment
Self-hostable / OSS core
Cube
Hex
Managed cloud available
Cube
Hex
Intelligence
Natural-language query / AI copilot
Cube
Hex
Delivery
Embedded / white-label analytics
Cube
Hex
Scheduled reports / alerting
Cube
Hex-
Governance
Row-level security & SSO/SAML
Cube
Hex-
Commercial
Per-seat pricing published
Cube
Hex
Free tier / free desktop
Cube
Hex
Ecosystem
dbt-native integration
Cube
Hex
Data-source connector breadth
Cube50+ data sources plus MCP connectors
HexDatabricks, dbt, Git repos, warehouse tables, Unity Catalog metrics

What each one is

The product in its own terms, so the numbers below have context.

Cube

Leader

AI-native analytics platform combining business intelligence and embedded analytics. Grounds all answers in a governed semantic model to ensure consistency and reliability across chat, workbooks, dashboards, and AI agents.

Independently observed

Hex

An AI analytics platform for building interactive data products and sharing insights. Features agentic notebooks, natural language query capabilities, and semantic modeling with AI agents.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Cube

Leader
from $40/moSubscriptionFree tier

From $40/developer/month. Free tier available.

  • FreeFree
    • Connect any data source
    • Model in semantic layer IDE
    • Explore data in workbooks
    • Publish workbooks as dashboards
    • Semantic model agent
    • +2 more
  • Starter$40/developer/month
    • Everything in Free
    • Extended limits on agents
    • Use premium LLMs
    • Unlimited workbooks
    • Production deployment compute
    • +3 more
  • Premium$80/developer/month
    • Everything in Starter
    • Explorer and Viewer roles
    • Embedded dashboards
    • Embedded analytics chat
    • Unlimited queries
    • +4 more
  • EnterpriseContact sales
    • Everything in Premium
    • 99.990% Uptime SLA
    • Dedicated single tenant installation
    • Bring Your Own Cloud (BYOC)
    • Bring Your Own LLM (BYOLLM)
    • +3 more
as of verify ↗

Hex

from $36/moSubscriptionFree tier14-day trial

From $36/editor/month. Free tier. 14-day free trial on Team plan.

  • CommunityFree
    • Notebook agent trial
    • Connect any data source
    • Up to 5 notebooks
    • Build with all cell types
    • Small compute
  • Professional$36/editor/month
    • Notebook agent
    • Standard credits
    • Unlimited notebooks
    • Up to 5 published apps
    • 30-day version history
    • +1 more
  • Team$75/editor/month, 14-day free trial
    • Threads agent
    • Semantic model agent
    • Extended credits
    • Unlimited published apps
    • Visual exploration and drill down
    • +5 more
  • EnterpriseContact sales
    • Explorer seat add-on
    • Audit logs
    • Premium credits
    • OAuth database connections
    • Observability API
    • +6 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Cube
Hex
CLI
Cube
Hex
Deployment
Cloud / SaaS
Cube
Hex
Self-hosted
Cube
Hex
Hybrid
Cube
Hex

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • dbt

Cube

Leader
9 total - 8 not shared
  • Notion
  • Linear
  • Sentry
  • Attio
  • Google Sheets
  • Excel
  • Okta
  • Power BI
Independently observed

Hex

8 total - 7 not shared
  • Databricks
  • Databricks Unity Catalog
  • Slack
  • Claude
  • Cursor
  • MCP
  • Git
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.