# Cube vs Hex

**Leader by vioscaleAI score:** Cube

| Attribute | Cube | Hex |
|---|---|---|
| **vioscaleAI score** | 75.2 (73% (medium)) | 52.6 (72% (medium)) |
| content.faq | `[{"answer":"Cube is a business intelligence platform that unifies how metrics and business logic are defined and used across analytics interfaces. Organizations build a semantic model once, then access it through dashboards, AI chat, embedded surfaces, and APIs — available as a managed cloud service or self-hosted deployment. It is indexed under BI Software.","source":"https://cube.dev/pricing","question":"What is Cube?","confidence":0.6},{"answer":"Cube offers a free tier, so you can start without paying. Paid plans start at $0.15 per hour. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://cube.dev/pricing","question":"Is Cube free?","confidence":0.6},{"answer":"Cube supports the web, Linux and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://cube.dev/pricing","question":"What platforms does Cube support?","confidence":0.6},{"answer":"Yes. Cube can be deployed cloud / SaaS, hybrid and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://cube.dev/pricing","question":"Can Cube be self-hosted?","confidence":0.6},{"answer":"We have confirmed 21 integrations for Cube, including Notion, Linear, Sentry, Attio, Google Sheets, Excel, dbt and Okta, plus 13 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://cube.dev/pricing","question":"What does Cube integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, HIPAA and GDPR for Cube. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Cube not holding them. Always confirm compliance directly before you rely on it.","source":"https://cube.dev/security","question":"What security certifications does Cube have?","confidence":0.7},{"answer":"Cube is available worldwide. Its primary market is the United States.","source":"https://cube.dev/pricing","question":"Where is Cube available?","confidence":0.5}]` | `[{"answer":"An AI analytics platform for building interactive data products and sharing insights. Features agentic notebooks, natural language query capabilities, and semantic modeling with AI agents. It is indexed under BI Software.","source":"https://hex.tech/blog/notebook-agent-pricing-analysis/","question":"What is Hex?","confidence":0.6},{"answer":"Hex offers a free tier, so you can start without paying. Paid plans start at $36 per editor per month. Pricing changes often, so verify at source before relying on it.","source":"https://hex.tech/","question":"Is Hex free?","confidence":0.6},{"answer":"Hex supports the web and a command-line interface. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://hex.tech/blog/notebook-agent-pricing-analysis/","question":"What platforms does Hex support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Hex, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://hex.tech/blog/notebook-agent-pricing-analysis/","question":"Can Hex be self-hosted?","confidence":0.6},{"answer":"We have confirmed 11 integrations for Hex, including Databricks, dbt, Slack, Claude, Cursor, MCP, Git and Snowflake, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://hex.tech/blog/notebook-agent-pricing-analysis/","question":"What does Hex integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, HIPAA and GDPR for Hex. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Hex not holding them. Always confirm compliance directly before you rely on it.","source":"https://hex.tech/security","question":"What security certifications does Hex have?","confidence":0.7}]` |
| deployment.options | `{"cloud":true,"self_hosted":true}` | `{"cloud":true}` |
| description.long | A modern analytics platform that combines a semantic layer with dashboard, workbook, and conversational AI interfaces to serve teams and autonomous agents. Users query data through dashboards, natural language chat, or APIs, while the semantic layer ensures consistent metric definitions and business logic across all tools and workflows. | An AI analytics platform that combines conversational natural language queries, AI-driven dashboards, and trusted governance. It integrates with Snowflake and Databricks to let teams explore data and self-serve answers without SQL or code expertise. |
| features.capabilities | `{"nlq_ai":true,"hosting":"both","rls_sso":true,"paradigm":"semantic_layer","free_tier":true,"api_access":true,"dbt_native":true,"data_modeling":true,"managed_cloud":true,"self_hostable":true,"git_versioning":true,"semantic_layer":"built_in","visualizations":true,"warehouse_native":true,"connector_breadth":"50+ data sources plus MCP connectors","scheduled_reports":true,"embedded_analytics":true,"transparent_pricing":true,"self_serve_dashboards":true}` | `{"nlq_ai":true,"hosting":"cloud","paradigm":"notebook","free_tier":true,"dbt_native":true,"sql_editor":true,"data_modeling":true,"managed_cloud":true,"self_hostable":false,"git_versioning":true,"semantic_layer":"built_in","visualizations":true,"warehouse_native":true,"connector_breadth":"Databricks, dbt, Git repos, warehouse tables, Unity Catalog metrics","embedded_analytics":true,"transparent_pricing":false,"self_serve_dashboards":true}` |
| integrations.count | 16 | 7 |
| integrations.list | `[{"name":"Notion"},{"name":"Linear"},{"name":"Sentry"},{"name":"Attio"},{"name":"Google Sheets"},{"name":"Excel"},{"name":"dbt"},{"name":"Okta"},{"name":"Power BI"},{"name":"Slack","native":true,"category":"chat","direction":"bidirectional"},{"name":"Claude","native":true,"category":"ai","direction":"bidirectional"},{"name":"ChatGPT","native":true,"category":"ai","direction":"bidirectional"},{"name":"Cursor","native":true,"category":"ai","direction":"bidirectional"},{"name":"Snowflake","native":true,"category":"data_warehouse","direction":"inbound"},{"name":"Databricks","native":true,"category":"data_warehouse","direction":"inbound"},{"name":"BigQuery","native":true,"category":"data_warehouse","direction":"inbound"},{"name":"Presto","native":true,"category":"query_engine","direction":"inbound"},{"name":"Amazon Athena","native":true,"category":"query_engine","direction":"inbound"},{"name":"Postgres","native":true,"category":"database","direction":"inbound"},{"name":"ClickHouse","native":true,"category":"database","direction":"inbound"},{"name":"Tableau","native":true,"category":"bi","direction":"outbound"}]` | `[{"name":"Databricks"},{"name":"Databricks Unity Catalog"},{"name":"dbt"},{"name":"Slack"},{"name":"Claude"},{"name":"Cursor"},{"name":"MCP"},{"name":"Git"},{"name":"Snowflake","native":true,"category":"data_warehouse","direction":"bidirectional"},{"name":"Cube","native":true,"category":"data_modeling","direction":"inbound"},{"name":"GitHub","native":true,"category":"version_control","direction":"inbound"},{"name":"Notion","native":false,"category":"workspace","direction":"inbound"},{"name":"Linear","native":false,"category":"project_management","direction":"inbound"},{"name":"ChatGPT","category":"chat","direction":"inbound"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | - |
| platform.support | `{"cli":true,"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"Free forever","features":["Connect any data source","Model in semantic layer IDE","Explore data in workbooks","Publish workbooks as dashboards","Semantic model agent","Workbooks and dashboards agent","Analytics chat"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"USD"}],"description":"For hobbyists completing small projects and showcasing work","contactSales":false,"includedLimits":{"compute":"10K shared","query_history_retention":"1 day"}},{"free":false,"name":"Starter","summary":"$40/developer/month","features":["Everything in Free","Extended limits on agents","Use premium LLMs","Unlimited workbooks","Extended query limit","Production deployment compute","Cube Store caching","Semantic Layer Sync","Observability & high-availability","dbt integration","Custom Roles"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"developer","amount":40,"period":"month","currency":"USD"},{"kind":"fixed","amount":0.6,"period":"hour","currency":"USD","description":"Dedicated deployment"},{"kind":"fixed","amount":0.15,"period":"hour","currency":"USD","description":"Additional API instance"},{"kind":"fixed","amount":0.15,"period":"hour","currency":"USD","description":"Cube Store caching (small worker)"}],"description":"For professionals streamlining data workflows","contactSales":false,"includedLimits":{"compute":"50K dedicated","query_history_retention":"7 days"}},{"free":false,"name":"Premium","summary":"$80/developer/month + $20/explorer/month","features":["Everything in Starter","Explorer role","Viewer role","Embedded dashboards","Embedded analytics chat","Unlimited queries","99.950% Uptime SLA","Custom Domains","Multi-cluster Deployment","Performance Insights","Single Sign-On (SSO)","Audit Logging"],"commitment":"monthly","components":[{"kind":"per_unit","unit":"developer","amount":80,"period":"month","currency":"USD"},{"kind":"per_unit","unit":"explorer","amount":20,"period":"month","currency":"USD"},{"kind":"fixed","amount":1.2,"period":"hour","currency":"USD","description":"Dedicated deployment per cluster"},{"kind":"fixed","amount":0.3,"period":"hour","currency":"USD","description":"Additional API instance"},{"kind":"fixed","amount":0.3,"period":"hour","currency":"USD","description":"Cube Store caching (medium worker)"}],"description":"For teams scaling analytics and collaboration","contactSales":false,"includedLimits":{"compute":"Unlimited","query_history_retention":"7 days"}},{"free":false,"name":"Enterprise","summary":"Custom pricing","features":["Everything in Premium","99.990% Uptime SLA","Dedicated single-tenant installation","Bring Your Own Cloud (BYOC)","Bring Your Own LLM (BYOLLM)","SSO with SAML 2.0","Workspace Access Control","Advanced Networking Security (VPC Peering, AWS PrivateLink)"],"commitment":"annual","description":"For enterprises demanding security and support","contactSales":true}],"summary":"From $40/developer/month; free tier available","currency":"USD","freeTier":true,"sourceUrl":"https://cube.dev/pricing","retrievedAt":"2026-09-03T22:15:44.664Z","startingPrice":{"unit":"explorer","amount":20,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"subscription","plans":[{"free":true,"name":"Free"},{"free":false,"name":"Professional"},{"free":false,"name":"Team"},{"free":false,"name":"Enterprise"}],"summary":"Free tier, plus Professional, Team, and Enterprise plans. Pricing scales by user type and team size.","freeTier":true,"sourceUrl":"https://hex.tech/","retrievedAt":"2026-09-18T12:33:45.451Z"}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | mid | low |
| pricing.starting_price | `{"amount":20,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| reliability.sla_pct | 99.95 | - |
| reliability.status_page | yes | yes |
| security.disclosure_policy | - | yes |
| security.gdpr | yes | yes |
| security.hipaa | yes | yes |
| security.soc2 | yes | yes |
| security.trust_center | - | https://hex.tech/blog/trust-used-to-be-implied/ |

## Capabilities (BI Software)

| Capability | Cube | Hex |
|---|:--:|:--:|
| **Core** |  |  |
| BI paradigm | Semantic layer | Notebook |
| Semantic / modelling layer | Built-in | Built-in |
| **Engine** |  |  |
| Warehouse-native (SQL push-down) | ✓ | ✓ |
| **Deployment** |  |  |
| Self-hostable / OSS core | ✓ | ✗ |
| Managed cloud available | ✓ | ✓ |
| **Intelligence** |  |  |
| Natural-language query / AI copilot | ✓ | ✓ |
| **Delivery** |  |  |
| Embedded / white-label analytics | ✓ | ✓ |
| Scheduled reports / alerting | ✓ | - |
| **Governance** |  |  |
| Row-level security & SSO/SAML | ✓ | - |
| **Commercial** |  |  |
| Per-seat pricing published | ✓ | ✗ |
| Free tier / free desktop | ✓ | ✓ |
| **Ecosystem** |  |  |
| dbt-native integration | ✓ | ✓ |
| Data-source connector breadth | 50+ data sources plus MCP connectors | Databricks, dbt, Git repos, warehouse tables, Unity Catalog metrics |

*Source: vioscaleAI. Generated 2026-10-16T18:31:04.049Z. "-" = undocumented, not absent.*