Convert vs Optimizely Web Experimentation
On the evidence we track, Convert leads this comparison with a composite score of 75/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for conversion rate optimization. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Convert
LeaderA comprehensive A/B testing and experimentation platform that includes split testing, feature flags, server-side testing SDKs, and personalization capabilities, unified in a single tool without separate products or add-ons.
Optimizely Web Experimentation
A tool for running A/B and multivariate tests across web and server-side environments, with built-in AI to suggest tests and validate results faster.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Convert
LeaderFrom $299/mo for 100k tested users/month. 15-day free trial. Annual and monthly billing options.
- Growth$299/mo (annual) or $399/mo (monthly) for 100k tested users/month
- A/B Testing
- Split URL/Redirect Testing
- MCP Server
- Email and In-App Live Chat Support
- 90+ Integrations
- +1 more
- Pro$420/mo (annual) or $599/mo (monthly) for 250k tested users/month
- A/B Testing
- Split URL/Redirect Testing
- Multivariate Testing
- Multi-Page Testing
- Full Stack & Feature Flags
- +7 more
- EnterpriseContact sales
- Enterprise Service Level Agreement (SLA)
- Free VWO Migration
- Phone Support
- All Pro features
Optimizely Web Experimentation
Custom enterprise pricing. Contact sales for a tailored plan.
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Convert
Leader- Salesforce CRM
- Google Analytics
- Shopify
- Bizible Marketing Analytics
- Stripe
- Google Ads
- Adobe Analytics
- Clicktale
- BlueKai
- Lotame
- Demandbase
- Lytics
- Split.io
- React
- Vue
- REST API
- MCP Server
Optimizely Web Experimentation
- Amazon S3
- Amazon Web Services
- Azure DevOps
- Cloudflare
- Configured Commerce
- Epinova AI Assistant
- iCore Flexible Cloud
- Opal
- SearchStax
- WordPress
- Adobe Experience Manager
- Slack
- Imageshop
Convert or Optimizely Web Experimentation: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.