# Convert vs Optimizely Web Experimentation

**Leader by vioscaleAI score:** Convert

| Attribute | Convert | Optimizely Web Experimentation |
|---|---|---|
| **vioscaleAI score** | 74.9 (73% (medium)) | 37.1 (39% (low)) |
| content.faq | `[{"answer":"Convert is a web-based A/B testing tool that enables teams to run experiments and optimize conversion rates. It offers split testing, multipage testing, advanced targeting with 40+ filters, visual and code editors, API access for programmatic control, and both Frequentist and Bayesian statistical engines. It is indexed under Ab Testing.","source":"https://www.convert.com/pricing/","question":"What is Convert?","confidence":0.6},{"answer":"Convert is a paid product; published pricing starts at $3588 per year. It is sold across 3 plans (Growth, Pro and Enterprise). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.convert.com/pricing/","question":"How much does Convert cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Convert. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.convert.com/pricing/","question":"What platforms does Convert support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Convert, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.convert.com/pricing/","question":"Can Convert be self-hosted?","confidence":0.6},{"answer":"We have confirmed 14 integrations for Convert, including Salesforce CRM, Google Analytics, Shopify, Bizible Marketing Analytics, Stripe, Google Ads, Adobe Analytics and Clicktale, plus 6 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.convert.com/pricing/","question":"What does Convert integrate with?","confidence":0.6},{"answer":"We have independently confirmed SOC 2, ISO 27001, HIPAA and GDPR for Convert. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Convert not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.convert.com/security/","question":"What security certifications does Convert have?","confidence":0.6},{"answer":"Convert is available worldwide. Its primary markets are the United States and the EU.","source":"https://www.convert.com/pricing/","question":"Where is Convert available?","confidence":0.5}]` | `[{"answer":"A tool for running A/B and multivariate tests across web and server-side environments, with built-in AI to suggest tests and validate results faster. It is indexed under Conversion Rate Optimization.","source":"https://www.optimizely.com/products/experiment/web-experimentation/","question":"What is Optimizely Web Experimentation?","confidence":0.6},{"answer":"Optimizely Web Experimentation does not publish its prices. Pricing is quoted on request, so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.","source":"https://www.optimizely.com/plans","question":"How much does Optimizely Web Experimentation cost?","confidence":0.6},{"answer":"We have confirmed browser-based access to Optimizely Web Experimentation. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.","source":"https://www.optimizely.com/products/experiment/web-experimentation/","question":"What platforms does Optimizely Web Experimentation support?","confidence":0.6},{"answer":"Yes. Optimizely Web Experimentation can be deployed cloud / SaaS, on-premise and self-hosted, so it does not have to run on the vendor's infrastructure.","source":"https://www.optimizely.com/plans","question":"Can Optimizely Web Experimentation be self-hosted?","confidence":0.6},{"answer":"We have confirmed 12 integrations for Optimizely Web Experimentation, including Amazon S3, Amazon Web Services, Azure DevOps, Cloudflare, Configured Commerce, Epinova AI Assistant, iCore Flexible Cloud and Opal, plus 4 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.optimizely.com/products/experiment/web-experimentation/","question":"What does Optimizely Web Experimentation integrate with?","confidence":0.6},{"answer":"We have independently confirmed GDPR for Optimizely Web Experimentation. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Optimizely Web Experimentation not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.optimizely.com/trust-center","question":"What security certifications does Optimizely Web Experimentation have?","confidence":0.7}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true,"on_prem":true,"self_hosted":true}` |
| description.long | A comprehensive A/B testing and experimentation platform that includes split testing, feature flags, server-side testing SDKs, and personalization capabilities, unified in a single tool without separate products or add-ons. | A tool for running A/B and multivariate tests across web and server-side environments, with built-in AI to suggest tests and validate results faster. |
| features.capabilities | `{"iso_27001":true,"open_source":false,"soc2_type_ii":true,"pricing_model":"per_monthly_tested_users","cmp_integration":false,"personalization":true,"warehouse_native":false,"mobile_sdk_support":true,"multi_armed_bandit":true,"multivariate_testing":true,"sample_size_calculator":false,"ab_and_split_url_testing":true,"feature_flagging_bundled":true,"multivariate_testing_mvt":true,"sequential_peeking_protection":true,"visual_drag_and_drop_dom_editor":true,"multi_page_funnel_journey_testing":true,"google_adobe_analytics_two_way_sync":true,"segment_mparticle_cdp_audience_sync":false,"server_side_api_experimentation_sdks":true,"bayesian_statistical_significance_engine":true,"frequentist_statistical_significance_engine":true}` | `{"ab_and_split_url_testing":true,"multivariate_testing_mvt":true,"visual_drag_and_drop_dom_editor":true,"server_side_api_experimentation_sdks":true}` |
| integrations.count | 90 | 6 |
| integrations.list | `[{"name":"Salesforce CRM"},{"name":"Google Analytics"},{"name":"Shopify"},{"name":"Bizible Marketing Analytics"},{"name":"Stripe"},{"name":"Google Ads"},{"name":"Adobe Analytics"},{"name":"Clicktale"},{"name":"BlueKai"},{"name":"Lotame"},{"name":"Demandbase"},{"name":"Lytics"},{"name":"Split.io"},{"name":"React"},{"name":"Vue"},{"name":"Google","native":true,"category":"analytics"},{"name":"REST API","native":true,"direction":"bidirectional"},{"name":"MCP Server","native":true,"direction":"bidirectional"}]` | `[{"name":"Amazon S3"},{"name":"Amazon Web Services"},{"name":"Azure DevOps"},{"name":"Cloudflare"},{"name":"Configured Commerce"},{"name":"Epinova AI Assistant"},{"name":"iCore Flexible Cloud"},{"name":"Opal"},{"name":"SearchStax"},{"name":"WordPress"},{"name":"Adobe Experience Manager"},{"name":"Slack","category":"chat"},{"name":"Imageshop","native":true,"category":"dam"}]` |
| market.availability | `{"primaryMarkets":["US","EU"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"web":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":false,"name":"Growth","summary":"$299/mo (annual) or $399/mo (monthly) for 100k tested users/month","features":["A/B Testing","Split URL/Redirect Testing","MCP Server","Email and In-App Live Chat Support","90+ Integrations","API Access"],"components":[{"kind":"fixed","amount":299,"period":"month","currency":"USD"},{"kind":"fixed","amount":399,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"tested_users_per_month":"100k"}},{"free":false,"name":"Pro","summary":"$420/mo (annual) or $599/mo (monthly) for 250k tested users/month","features":["A/B Testing","Split URL/Redirect Testing","Multivariate Testing","Multi-Page Testing","Full Stack & Feature Flags","Multi-Arm Bandit (Auto-Allocate)","Sequential Testing","Single Sign-On (SSO)","Phone Support","MCP Server","90+ Integrations","API Access"],"components":[{"kind":"fixed","amount":420,"period":"month","currency":"USD"},{"kind":"fixed","amount":599,"period":"month","currency":"USD"}],"contactSales":false,"includedLimits":{"tested_users_per_month":"250k"}},{"free":false,"name":"Enterprise","summary":"Custom pricing with SLA and migration support","features":["Enterprise Service Level Agreement (SLA)","Free VWO Migration","Phone Support","All Pro features"],"commitment":"annual","description":"Custom solutions for large enterprises with advanced features and rigorous compliance requirements","contactSales":true}],"addOns":[{"name":"Additional tested users (Growth plan)","components":[{"kind":"fixed","amount":399,"period":"month","currency":"USD"}]},{"name":"Additional tested users (Pro & Enterprise plans)","components":[{"kind":"fixed","amount":699,"period":"month","currency":"USD"}]},{"name":"Additional Custom Domains (CNAME)","components":[{"kind":"fixed","amount":1000,"period":"year","currency":"USD"}]}],"summary":"From $299/mo for 100k tested users/month. 15-day free trial. Annual and monthly billing options.","currency":"USD","freeTier":true,"sourceUrl":"https://www.convert.com/pricing/","retrievedAt":"2026-10-12T21:48:57.498Z","freeTrialDays":15,"startingPrice":{"amount":299,"period":"month","currency":"USD"},"billingPeriods":["month","year"]}` | `{"type":"quote","summary":"Custom enterprise pricing. Contact sales for a tailored plan.","freeTier":false,"sourceUrl":"https://www.optimizely.com/plans","retrievedAt":"2026-08-20T12:46:34.622Z"}` |
| pricing.free_tier | yes | no |
| pricing.model | freemium | quote |
| pricing.price_level | high | unknown |
| pricing.starting_price | `{"amount":299,"currency":"USD"}` | - |
| pricing.transparent | yes | no |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | - |
| security.disclosure_policy | yes | - |
| security.gdpr | yes | yes |
| security.hipaa | yes | - |
| security.iso27001 | yes | - |
| security.pci | yes | - |
| security.soc2 | yes | - |
| security.trust_center | https://www.convert.com/gdpr/ab-testing-application-compliance/ | - |

## Capabilities (Conversion Rate Optimization)

| Capability | Convert | Optimizely Web Experimentation |
|---|:--:|:--:|
| **Capabilities** |  |  |
| Ab and split URL testing | ✓ | ✓ |
| Multivariate testing mvt | ✓ | ✓ |
| Server side API experimentation sdks | ✓ | ✓ |
| Visual drag and drop dom editor | ✓ | ✓ |
| Bayesian statistical significance engine | ✓ | - |
| Frequentist statistical significance engine | ✓ | - |
| Multi page funnel journey testing | ✓ | - |
| Google adobe analytics two way sync | ✓ | - |
| Segment mparticle cdp audience sync | ✗ | - |
| SOC2 type ii | ✓ | - |
| ISO 27001 | ✓ | - |
| Pricing model | Per monthly tested users | - |

*Source: vioscaleAI. Generated 2026-10-16T20:38:38.632Z. "-" = undocumented, not absent.*