Close vs Folk
On the evidence we track, Close leads this comparison with a composite score of 72/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Close
LeaderA cloud-based sales CRM combining built-in calling, email, and SMS with workflow automation and an embedded AI sales agent that proactively calls leads, qualifies prospects, and automates follow-ups.
Folk
Folk is a web and mobile CRM platform that consolidates contacts, emails, conversations, and deals from multiple sources in one interface. It automates email workflows, generates AI summaries of interactions, and integrates with email providers, messaging apps, and business tools to reduce manual data entry.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Close
LeaderFrom $9/user/month (annual billing). 14-day free trial. Usage-based pricing for calling, SMS, and call recording.
- Starter$9/user/mo (billed annually)
- Unlimited contacts & leads
- Built-in forms, email, calling & SMS
- Growth$35/user/mo (billed annually)
- All Starter features
- Automated workflows
- Chloe AI workflows
- Contact enrichment
- Scale$99/user/mo (billed annually)
- All Growth features
- Role-based access & permissions
- EnterpriseContact sales
- All Scale features
Folk
From $24/member/mo (annual) or $30/member/mo (monthly). Two tiers.
- Standard$30/member/mo billed monthly, $24/member/mo billed annually
- Premium$60/member/mo billed monthly, $48/member/mo billed annually
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Zapier
- ChatGPT
- Gmail
Close
Leader- Fivetran
- Zoom
- Calendly
- HubSpot
- monday.com
- Shopify
- Ringover
- Customer.io
- Segment
- Help Scout
- Helpwise
- KlickTipp
- Dialer.io
- Driftrock
- Drip
- LeadFuze
- Convertmax
- Aura
- Avina
- Magic Sales Bot
- LeadCRM
- Lead Mapper
- Truto
- Reply
- +6 more
Folk
- Outlook
- Google Calendar
- Google Contacts
- Sales Navigator
- WhatsApp Business
- Make
- OpenAI
- Perplexity
- Clearbit
- Apollo
- Prospeo
- Dropcontact
- Datagma
- PeopleDataLabs
- Salesforge
- Lemlist
- La Growth Machine
- KrispCall
- Allo
- Reached
- Quo
- tldv
- Fireflies
- Pandadoc
- +9 more
Close or Folk: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.