Comparison

CleverTap vs SAP Emarsys

On the evidence we track, CleverTap leads this comparison with a composite score of 68/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

CleverTap full profile →SAP Emarsys full profile →

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★CleverTap68

SAP Emarsys47

Attribute comparison across 2 tools
Attribute	CleverTapLeader	SAP Emarsys
vioscaleAI score	68 / 100medium · 54%	47 / 100low · 3%
Pricing
Free tierpricing.free_tier	✓	-
Modelpricing.model	freemium	commercial
Price levelpricing.price_level	high	-
Starting pricepricing.starting_price	$85	-
Transparentpricing.transparent	✓	-
Integrations
Countintegrations.count	7	6
Security
Certificationssecurity.certifications	SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, CSA STAR Level 2	-
Gdprsecurity.gdpr	✓	-
Hipaasecurity.hipaa	✓	-
Iso27001security.iso27001	✓	-
Soc2security.soc2	✓	-
Trust centersecurity.trust_center	https://clevertap.com/security/	-
Market
Availabilitymarket.availability	Available worldwide · Popular in US, GB, IN, SG, BR · HQ US	-
Content
Faqcontent.faq	7 items	4 items

Score

vioscaleAI score

CleverTap68 / 100medium · 54%

SAP Emarsys47 / 100low · 3%

Pricing

Free tier

CleverTap✓

SAP Emarsys–

Model

CleverTapfreemium

SAP Emarsyscommercial

Price level

CleverTaphigh

SAP Emarsys–

Starting price

CleverTap$85

SAP Emarsys–

Transparent

CleverTap✓

SAP Emarsys–

Integrations

Count

CleverTap7

SAP Emarsys6

Security

Certifications

CleverTapSOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, CSA STAR Level 2

SAP Emarsys–

Gdpr

CleverTap✓

SAP Emarsys–

Hipaa

CleverTap✓

SAP Emarsys–

Iso27001

CleverTap✓

SAP Emarsys–

Soc2

CleverTap✓

SAP Emarsys–

Trust center

CleverTaphttps://clevertap.com/security/

SAP Emarsys–

Market

Availability

CleverTapAvailable worldwide · Popular in US, GB, IN, SG, BR · HQ US

SAP Emarsys–

Content

Faq

CleverTap7 items

SAP Emarsys4 items

Capabilities

Feature-by-feature on the axes that matter for customer journey orchestration. “-” means undocumented, not absent.

Capability comparison for Customer Journey Orchestration
Capability	CleverTap	SAP Emarsys
Capabilities
Visual multi channel journey workflow builder	✓	-
Event triggered if then branching logic	-	-
Native email sending infrastructure	✓	-
Native mobile push and in app messaging	✓	-
Native SMS text message sending	✓	-
Holdout group ab testing at journey level	✓	-
Segment mparticle tealium cdp sync	✓	-
Snowflake bigquery data warehouse sync	✓	-
Amplitude mixpanel analytics sync	✓	-
SOC2 type ii	✓	-
ISO 27001	✓	-
Pricing model	Per monthly active user	-

Capabilities

Visual multi channel journey workflow builder

CleverTap✓

SAP Emarsys-

Event triggered if then branching logic

CleverTap-

SAP Emarsys-

Native email sending infrastructure

CleverTap✓

SAP Emarsys-

Native mobile push and in app messaging

CleverTap✓

SAP Emarsys-

Native SMS text message sending

CleverTap✓

SAP Emarsys-

Holdout group ab testing at journey level

CleverTap✓

SAP Emarsys-

Segment mparticle tealium cdp sync

CleverTap✓

SAP Emarsys-

Snowflake bigquery data warehouse sync

CleverTap✓

SAP Emarsys-

Amplitude mixpanel analytics sync

CleverTap✓

SAP Emarsys-

SOC2 type ii

CleverTap✓

SAP Emarsys-

ISO 27001

CleverTap✓

SAP Emarsys-

Pricing model

CleverTapPer monthly active user

SAP Emarsys-

What each one is

The product in its own terms, so the numbers below have context.

CleverTap

Leader

A unified platform combining customer analytics, segmentation, and journey orchestration to deliver personalized multi-channel engagement at scale. Includes AI-powered optimization, behavioral analysis, and experimentation tools to maximize customer lifetime value.

Independently observed

SAP Emarsys

SAP Engagement Cloud combines customer insights with real-time operational data to enable personalized, coordinated interactions across email, SMS, mobile, and web channels. The platform automates customer journeys based on business events and integrates natively with SAP business systems to deliver contextually relevant messaging.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

CleverTap

Leader

from $85/moSubscriptionFree tier30-day trial

From $85/month with free 30-day trial. Pricing based on Monthly Active Users (MAU) or Data Points consumed.

Core$85/month
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
PremiumContact sales
EnterpriseContact sales

as of 2026-09-24verify ↗

SAP Emarsys

Pricing not documented yet.

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platform and deployment support comparison
Supports	CleverTap	SAP Emarsys
WebPlatforms	✓	✓
iOSPlatforms	✓	✗
AndroidPlatforms	✓	✗
Cloud / SaaSDeployment	✓	✓

Platforms

Web

CleverTap✓

SAP Emarsys✓

iOS

CleverTap✓

SAP Emarsys✗

Android

CleverTap✓

SAP Emarsys✗

Deployment

Cloud / SaaS

CleverTap✓

SAP Emarsys✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

CleverTap

Leader

12 total

Facebook
Google Ads
AWS
Azure
Google Cloud Platform
Mixpanel
Amplitude
mParticle
Segment.io
Snowflake
WhatsApp
RCS

Independently observed

SAP Emarsys

6 total

SAP Commerce Cloud
SAP Sales Cloud
SAP Service Cloud
Gmail
Outlook
Yahoo Mail

Independently observed

Still deciding?

CleverTap or SAP Emarsys: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.