Comparison

CleverTap vs MoEngage

On the evidence we track, CleverTap leads this comparison with a composite score of 68/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

CleverTap full profile →MoEngage full profile →

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.

★CleverTap68

MoEngage47

Attribute comparison across 2 tools
Attribute	CleverTapLeader	MoEngage
vioscaleAI score	68 / 100medium · 54%	47 / 100low · 3%
Pricing
Free tierpricing.free_tier	✓	-
Modelpricing.model	freemium	commercial
Price levelpricing.price_level	high	-
Starting pricepricing.starting_price	$85	-
Transparentpricing.transparent	✓	-
Integrations
Countintegrations.count	7	5
Security
Certificationssecurity.certifications	SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, CSA STAR Level 2	-
Gdprsecurity.gdpr	✓	-
Hipaasecurity.hipaa	✓	-
Iso27001security.iso27001	✓	-
Soc2security.soc2	✓	-
Trust centersecurity.trust_center	https://clevertap.com/security/	-
Market
Availabilitymarket.availability	Available worldwide · Popular in US, GB, IN, SG, BR · HQ US	-
Content
Faqcontent.faq	7 items	3 items

Score

vioscaleAI score

CleverTap68 / 100medium · 54%

MoEngage47 / 100low · 3%

Pricing

Free tier

CleverTap✓

MoEngage–

Model

CleverTapfreemium

MoEngagecommercial

Price level

CleverTaphigh

MoEngage–

Starting price

CleverTap$85

MoEngage–

Transparent

CleverTap✓

MoEngage–

Integrations

Count

CleverTap7

MoEngage5

Security

Certifications

CleverTapSOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, CSA STAR Level 2

MoEngage–

Gdpr

CleverTap✓

MoEngage–

Hipaa

CleverTap✓

MoEngage–

Iso27001

CleverTap✓

MoEngage–

Soc2

CleverTap✓

MoEngage–

Trust center

CleverTaphttps://clevertap.com/security/

MoEngage–

Market

Availability

CleverTapAvailable worldwide · Popular in US, GB, IN, SG, BR · HQ US

MoEngage–

Content

Faq

CleverTap7 items

MoEngage3 items

Capabilities

Feature-by-feature on the axes that matter for customer journey orchestration. “-” means undocumented, not absent.

Capability comparison for Customer Journey Orchestration
Capability	CleverTap	MoEngage
Capabilities
Visual multi channel journey workflow builder	✓	-
Event triggered if then branching logic	-	-
Native email sending infrastructure	✓	-
Native mobile push and in app messaging	✓	-
Native SMS text message sending	✓	-
Holdout group ab testing at journey level	✓	-
Segment mparticle tealium cdp sync	✓	-
Snowflake bigquery data warehouse sync	✓	-
Amplitude mixpanel analytics sync	✓	-
SOC2 type ii	✓	-
ISO 27001	✓	-
Pricing model	Per monthly active user	-

Capabilities

Visual multi channel journey workflow builder

CleverTap✓

MoEngage-

Event triggered if then branching logic

CleverTap-

MoEngage-

Native email sending infrastructure

CleverTap✓

MoEngage-

Native mobile push and in app messaging

CleverTap✓

MoEngage-

Native SMS text message sending

CleverTap✓

MoEngage-

Holdout group ab testing at journey level

CleverTap✓

MoEngage-

Segment mparticle tealium cdp sync

CleverTap✓

MoEngage-

Snowflake bigquery data warehouse sync

CleverTap✓

MoEngage-

Amplitude mixpanel analytics sync

CleverTap✓

MoEngage-

SOC2 type ii

CleverTap✓

MoEngage-

ISO 27001

CleverTap✓

MoEngage-

Pricing model

CleverTapPer monthly active user

MoEngage-

What each one is

The product in its own terms, so the numbers below have context.

CleverTap

Leader

A unified platform combining customer analytics, segmentation, and journey orchestration to deliver personalized multi-channel engagement at scale. Includes AI-powered optimization, behavioral analysis, and experimentation tools to maximize customer lifetime value.

Independently observed

MoEngage

A customer engagement platform that uses artificial intelligence to help businesses send coordinated, personalized communications across SMS, mobile, and other channels. It includes journey automation, advanced analytics, and segmentation tools to enable targeted, timely customer interactions.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

CleverTap

Leader

from $85/moSubscriptionFree tier30-day trial

From $85/month with free 30-day trial. Pricing based on Monthly Active Users (MAU) or Data Points consumed.

Core$85/month
- On-brand content creation
- Omnichannel engagement
- Real-time behavioral segmentation
- Built-in experimentation and analytics
PremiumContact sales
EnterpriseContact sales

as of 2026-09-24verify ↗

MoEngage

Pricing not documented yet.

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platform and deployment support comparison
Supports	CleverTap	MoEngage
WebPlatforms	✓	✓
iOSPlatforms	✓	✓
AndroidPlatforms	✓	✓
macOSPlatforms	✗	✓
WindowsPlatforms	✗	✓
Cloud / SaaSDeployment	✓	-

Platforms

Web

CleverTap✓

MoEngage✓

iOS

CleverTap✓

MoEngage✓

Android

CleverTap✓

MoEngage✓

macOS

CleverTap✗

MoEngage✓

Windows

CleverTap✗

MoEngage✓

Deployment

Cloud / SaaS

CleverTap✓

MoEngage–

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)

CleverTap

Leader

12 total - 11 not shared

Facebook
Google Ads
AWS
Azure
Google Cloud Platform
Mixpanel
Amplitude
mParticle
Segment.io
Snowflake
RCS

Independently observed

MoEngage

5 total - 4 not shared

Email
SMS
In-App Messaging
Push Notifications

Independently observed

Still deciding?

CleverTap or MoEngage: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.