Chatfuel vs Landbot
No clear leader: Landbot (63.2) and Chatfuel (62.2) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for chatbots marketing. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Chatfuel
A lightweight messaging platform for WhatsApp and Instagram businesses that automates lead nurturing, booking, and customer follow-ups without requiring complex flow builders or enterprise-level CRM software.
Landbot
A visual builder that lets non-technical teams create conversational agents for lead qualification, customer support, and meeting booking without writing code.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Chatfuel
From $18/month billed annually (promotional through Sept 30). Free 7-day trial, no credit card required.
- Business$18/month billed annually (promotional pricing, regularly $69/month)
- $20 AI credits per month
- Send WhatsApp conversions to Meta Pixel
- See which ad campaigns and funnels drive sales
- Qualify and score leads automatically
- Sell products and services in chat
- +5 more
- Agency S$90/month billed annually ($1,080/year)
- All Business features
- Manage up to 3 companies
- Bulk pricing
- Agency management dashboard
- Dedicated Account manager
- +1 more
Landbot
From €0 (free) to custom. Free forever plan, 14-day trial, 20% discount on annual billing.
- FreeFree
- 100 chats/mo
- 1 seat
- Full builder & templates
- Starter€32/mo billed annually (€40 monthly)
- 500 chats/mo included
- 100 AI chats/mo
- 2 seats
- Basic integrations (Mailchimp, Segment)
- WhatsApp with own number
- Professional€80/mo billed annually (€100 monthly)
- Higher chat volumes
- 300 AI chats/mo
- Premium integrations (HubSpot, Salesforce, Airtable, Webhooks)
- Live chat support
- BusinessContact sales
- Custom chat volume
- 1 WhatsApp number included
- Dedicated support
- Uptime SLA
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Google Sheets
- Zapier
- HubSpot
- Salesforce
Chatfuel
- Kommo CRM
- Stripe
- Meta Pixel
Landbot
- Pipedrive
- Zoho
- Airtable
- Webhooks
- OpenAI
- Gemini
- n8n
- Facebook Messenger
- WhatsApp Business API
- Custom APIs
- Mailchimp
- Segment
- Dialogflow
Chatfuel or Landbot: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.