Comparison

Carta vs Pulley

On the evidence we track, Pulley leads this comparison with a composite score of 54/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Carta10
Pulley54
Score
Vioscale score
Carta10 / 100low · 15%updating
Pulley54 / 100low · 42%updating
Pricing
Free tier
Carta
Pulley
Model
Cartaquote
Price level
Cartaunknown
Pulleyunknown
Transparent
Carta
Pulley
Integrations
Count
Carta12
Pulley9
Security
Gdpr
Carta
Pulley
Soc2
Carta
Pulley

Capabilities

Feature-by-feature on the axes that matter for cap table equity. “-” means undocumented, not absent.

Capabilities
Electronic option granting esignature
Carta-
Pulley
Asc 718 stock based compensation accounting
Carta-
Pulley
Irs 409a valuation bundled service
Carta-
Pulley
Scenario modeling waterfall analysis
Carta-
Pulley
Secondary liquidity event management
Carta-
Pulley
Investor data room metrics sharing
Carta-
Pulley
UK emi option scheme support
Carta-
Pulley
HRIS gusto rippling sync
Carta-
Pulley
Law firm partner view access
Carta-
Pulley
SOC2 type ii
Carta-
Pulley
ISO 27001
Carta-
Pulley
Pricing model
Carta-
PulleyPer stakeholder tier

What each one is

The product in its own terms, so the numbers below have context.

Carta

Carta provides an enterprise suite for private capital management, combining cap table and equity administration, fund operations, investor communications, and legal compliance services. It serves venture capital firms, private equity funds, and portfolio companies with cloud-based workflows and AI-native automation across the investment lifecycle.

Independently observed

Pulley

Leader

A cloud-based platform enabling founders and finance teams to manage cap tables, equity compensation, and regulatory compliance. It automates equity workflows through integrations with payroll and accounting systems, provides 409A valuations, and supports scenario modeling for fundraising and M&A events.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Carta

Quote-based

Enterprise custom pricing; add-on products sold separately

  • Fund AdministrationContact sales
    • In-app capital workflows and distributions
    • Central LP portal
    • Full accounting services
    • Dedicated fund admin support
    • Books and records
    • +7 more
as of verify ↗

Pulley

Leader
Subscription

Subscription with per-stakeholder tiers starting at 25 stakeholders. Enterprise and add-ons available by contact.

  • Startup25 stakeholders included
    • Cap table management
    • Share certificates
    • Send & sign templated SAFE, Option, and RSA agreements
    • Fundraise modeler
    • Interactive offer letters
    • +1 more
  • Communications HubContact sales
    • Everything in Startup, plus
    • 409A valuations
    • Send and sign custom SAFE, Option, and RSA agreements
    • Option exercises
    • Rule 701
    • +3 more
  • EnterpriseContact sales
    • Everything in Growth, plus modular features
    • Stock-based Compensation Reporting (ASC 718)
    • Custom reporting
    • Managed Equity Administration Services
    • Secondary liquidity solutions
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Carta
Pulley
CLI
Carta
Pulley
Deployment
Cloud / SaaS
Carta
Pulley

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Rippling

Carta

12 total - 11 not shared
  • Slack
  • Salesforce
  • Stripe Atlas
  • Cooley
  • Compound
  • ChartHop
  • Assemble
  • Foresight
  • Morgan Stanley
  • NYSE
  • Claude
Independently observed

Pulley

Leader
9 total - 8 not shared
  • Gusto
  • QuickBooks
  • Xero
  • Wave
  • Nasdaq Private Markets
  • Clerky
  • Fireblocks
  • BitGo
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.