Base vs Close
On the evidence we track, Close leads this comparison with a composite score of 72/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Base
A modern sales CRM that maximizes productivity, maintains pipeline visibility, and enables data-driven sales teams to grow revenue with contact management, deal tracking, and automation.
Close
LeaderA cloud-based sales CRM combining built-in calling, email, and SMS with workflow automation and an embedded AI sales agent that proactively calls leads, qualifies prospects, and automates follow-ups.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Base
From £19/month. Free tier available for eligible startups (up to 2 years).
Close
LeaderFrom $9/user/month (annual billing). 14-day free trial. Usage-based pricing for calling, SMS, and call recording.
- Starter$9/user/mo (billed annually)
- Unlimited contacts & leads
- Built-in forms, email, calling & SMS
- Growth$35/user/mo (billed annually)
- All Starter features
- Automated workflows
- Chloe AI workflows
- Contact enrichment
- Scale$99/user/mo (billed annually)
- All Growth features
- Role-based access & permissions
- EnterpriseContact sales
- All Scale features
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Base
- Zendesk Support
- Zendesk Marketplace apps
Close
Leader- Fivetran
- Zapier
- Zoom
- Calendly
- ChatGPT
- Gmail
- HubSpot
- monday.com
- Shopify
- Ringover
- Customer.io
- Segment
- Help Scout
- Helpwise
- KlickTipp
- Dialer.io
- Driftrock
- Drip
- LeadFuze
- Convertmax
- Aura
- Avina
- Magic Sales Bot
- +11 more
Base or Close: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.