Attio vs Salesforce
On the evidence we track, Salesforce leads this comparison with a composite score of 82/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Attio
Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows.
Salesforce
LeaderEnterprise customer relationship management system that integrates sales, service, and marketing functions across multiple channels. It includes AI-powered agents to automate customer workflows, provides analytics for business decisions, and connects with hundreds of third-party business tools.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Attio
From £27/user/mo (annual). Free tier for up to 3 users.
- FreeFree
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
- Record and entry templates
- Email and calendar sync
- +4 more
- Plus£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.
- Private lists
- Enhanced email sending
- Up to 10 seats
- Custom relationship attributes
- Custom objects
- +13 more
- Pro£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.
- Call Intelligence
- Sequences
- Permission controls
- Advanced reporting
- Unlimited seats
- +22 more
- EnterpriseContact sales
- Unlimited objects
- Unlimited teams
- Security and admin controls
- SCIM
- Single sign-on
- +6 more
Salesforce
LeaderFrom $25/user/month (Starter tier). Free tier available. Enterprise add-ons and specialized modules start at $1,250/month.
- Salesforce Starter$25/user/month
- Lead, Account, Contact, and Opportunity Management
- Dynamic Email Marketing and Analytics
- Built-in Sales Flows and Lead Routing
- Connected Slack Conversations
- Marketing Cloud Next Growth Edition$1,500/month (annual billing)
- Agentforce Campaign Creation
- Multi-Channel Journeys
- Forms and Landing Pages
- Marketing Cloud Next Advanced Edition$3,250/month (annual billing)
- Agentforce Campaign Creation
- Path Experimentation
- Two-Way Conversations for SMS and WhatsApp
- Salesforce Personalization$8,000/month (annual billing)
- Agentforce Personalization Decisioning
- Web, Mobile App, and Email Personalization
- Product and Content Recommendations
- Marketing Intelligence$10,000/month (annual billing)
- Agentforce Paid Media Optimization
- AI Campaign Summaries
- Data Enrichment & OOTB Visualizations
- Loyalty Management$20,000/month (annual billing)
- Agentforce Loyalty Promotion Creation
- CRM Loyalty Analytics
- Dynamic Promotions Management
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Slack
Attio
- Salesforce
- Hubspot
- Pipedrive
- Zoho
- Gmail
- Outlook
- Mailchimp
- Segment
- Zapier
Salesforce
Leader- Tableau
- MuleSoft
- CRM Analytics
- Data 360
- Tableau Exchange
- Salesforce CLI
- Embedded Analytics
- Data Pipelines
- SOQL Builder
- Code Analyzer
- Event Monitoring
- Platform Encryption
- Field Audit Trail
- Shield
- Data Mask & Seed
- Backup & Recover
- Hyperforce
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.