vioscale
Comparison

Attio vs HubSpot

On the evidence we track, HubSpot leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Attio full profile →HubSpot full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Attio63
★HubSpot73
Score
Vioscale score
Attio63 / 100medium · 71%updating
HubSpot73 / 100medium · 73%updating
Pricing
Free tier
Attio✓
HubSpot✓
Model
Attiofreemium
HubSpotfreemium
Price level
Attiomid
HubSpotlow
Transparent
Attio✓
HubSpot✗
Integrations
Count
Attio15
HubSpot2,000
Security
Disclosure policy
Attio✓
HubSpot✓
Gdpr
Attio✓
HubSpot✓
Iso27001
Attio✓
HubSpot✓
Soc2
Attio–
HubSpot✓
Reliability
Sla pct
Attio–
HubSpot99.9
Status page
Attio✓
HubSpot✓
Adoption
Stackoverflow questions
Attio–
HubSpot3,000
Release
Cadence days
Attio–
HubSpot30
Market
Availability
Attio–
HubSpotAvailable worldwide
Content
Faq
Attio–
HubSpot8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Attio✓
HubSpot✓
Deal / pipeline management
Attio✓
HubSpot✓
Lead scoring
Attio✓
HubSpot✓
Communication
Email sync & tracking
Attio✓
HubSpot✓
Automation
Marketing automation
Attio✓
HubSpot✓
Workflow automation
Attio✓
HubSpot✓
Insight
Reporting & dashboards
Attio✓
HubSpot✓
Sales forecasting
Attio✗
HubSpot-
Access
Native mobile app
Attio✓
HubSpot-
Extensibility
Public API
Attio✓
HubSpot✓
Custom fields & objects
Attio✓
HubSpot✓

What each one is

The product in its own terms, so the numbers below have context.

Attio

Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows.

Independently observed

HubSpot

Leader

HubSpot is a customer platform that consolidates data from marketing, sales, and customer service into a single CRM. It includes AI agents, automation tools, and integrations to help go-to-market teams manage customer relationships, build campaigns, close deals, and scale support operations.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Attio

from £27/moSubscriptionFree tier

From £27/user/mo (annual). Free tier for up to 3 users.

  • FreeFree
    • Real-time contact syncing
    • Automatic data enrichment
    • Up to 3 seats
    • Record and entry templates
    • Email and calendar sync
    • +4 more
  • Plus£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.
    • Private lists
    • Enhanced email sending
    • Up to 10 seats
    • Custom relationship attributes
    • Custom objects
    • +13 more
  • Pro£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.
    • Call Intelligence
    • Sequences
    • Permission controls
    • Advanced reporting
    • Unlimited seats
    • +22 more
  • EnterpriseContact sales
    • Unlimited objects
    • Unlimited teams
    • Security and admin controls
    • SCIM
    • Single sign-on
    • +6 more
as of verify ↗

HubSpot

Leader
HybridFree tier

Free and premium plans available. Pricing not transparently disclosed on homepage.

  • FreeFree
  • PremiumPremium plans available (pricing not disclosed)
  • EnterpriseContact sales
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Attio✓
HubSpot✓
iOS
Attio✓
HubSpot✗
Android
Attio✓
HubSpot✗
Deployment
Cloud / SaaS
Attio✓
HubSpot✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Salesforce

Attio

10 total - 9 not shared
  • Hubspot
  • Pipedrive
  • Zoho
  • Gmail
  • Outlook
  • Slack
  • Mailchimp
  • Segment
  • Zapier
Independently observed

HubSpot

Leader
4 total - 3 not shared
  • Reddit
  • TikTok
  • LinkedIn
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.