Attio vs HubSpot
On the evidence we track, HubSpot leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Attio
Attio is a customer relationship platform that automates revenue operations using AI agents to handle lead management, deal progression, and account growth. It integrates with your entire tool ecosystem to capture customer interactions automatically and enable teams to work with consistent data across their CRM.
HubSpot
LeaderA business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Attio
From £27/user/mo (annual). Free tier for up to 3 users.
- FreeFree
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
- Record and entry templates
- Email and calendar sync
- +4 more
- Plus£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.
- Private lists
- Enhanced email sending
- Up to 10 seats
- Custom relationship attributes
- Custom objects
- +13 more
- Pro£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.
- Call Intelligence
- Sequences
- Permission controls
- Advanced reporting
- Unlimited seats
- +22 more
- EnterpriseContact sales
- Unlimited objects
- Unlimited teams
- Security and admin controls
- SCIM
- Single sign-on
- +6 more
HubSpot
LeaderFree tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.
- Marketing Hub Pro-
- Marketing Hub Enterprise-
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
- Slack
Attio
- Hubspot
- Pipedrive
- Zoho
- Gmail
- Outlook
- Mailchimp
- Segment
- Zapier
- Ringover
- Notion
- Claude
- Linear
- Clay
- Granola
- Resend
- ClickUp
- Plain
- Raycast
- Productboard
- JustCall
HubSpot
Leader- TikTok
- Zoom
- Supermetrics
Attio or HubSpot: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.