# Attio vs HubSpot

**Leader by vioscaleAI score:** HubSpot

| Attribute | Attio | HubSpot |
|---|---|---|
| **vioscaleAI score** | 54.8 (73% (medium)) | 73.3 (72% (medium)) |
| adoption.stackoverflow_questions | - | 3,000 |
| content.faq | `[{"answer":"Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows. It is indexed under CRM Software.","source":"https://www.attio.com","question":"What is Attio?","confidence":0.6},{"answer":"Attio offers a free tier, so you can start without paying. Paid plans start at £27 per user per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.","source":"https://www.attio.com","question":"Is Attio free?","confidence":0.6},{"answer":"Attio supports the web, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.","source":"https://www.attio.com","question":"What platforms does Attio support?","confidence":0.6},{"answer":"We have only confirmed a cloud / SaaS deployment for Attio, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.","source":"https://www.attio.com","question":"Can Attio be self-hosted?","confidence":0.6},{"answer":"We have confirmed 10 integrations for Attio, including Salesforce, Hubspot, Pipedrive, Zoho, Gmail, Outlook, Slack and Mailchimp, plus 2 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.","source":"https://www.attio.com","question":"What does Attio integrate with?","confidence":0.6},{"answer":"We have independently confirmed ISO 27001 and GDPR for Attio. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Attio not holding them. Always confirm compliance directly before you rely on it.","source":"https://www.attio.com/security","question":"What security certifications does Attio have?","confidence":0.7}]` | `[{"answer":"HubSpot is a unified customer platform that integrates marketing, sales, service, and content management tools into a single system. It provides businesses with CRM functionality, marketing automation, sales pipeline management, customer support ticketing, and content publishing capabilities to manage customer relationships and drive revenue growth.","source":"https://www.hubspot.com","question":"What is HubSpot and what does it do?","confidence":0.95},{"answer":"HubSpot operates on a freemium model with a free tier available to all users and multiple paid subscription tiers. The platform uses a hybrid pricing approach combining seat-based pricing for users, contact-based pricing for customer data, and optional usage-based credits. Free plans are available for small teams, while professional and enterprise tiers unlock additional features and seats.","source":"https://www.hubspot.com/pricing","question":"What is HubSpot's pricing model?","confidence":0.92},{"answer":"HubSpot is commercial, proprietary software owned by a publicly-traded company founded in 2006. It is not open-source and operates as a subscription-based SaaS (Software-as-a-Service) platform rather than a self-hosted or installable solution.","source":"https://www.hubspot.com/about","question":"Is HubSpot open-source or commercial software?","confidence":0.95},{"answer":"HubSpot's integrated platform includes Marketing Hub for campaign automation, Sales Hub for deal management, Service Hub for customer support, Content Hub for publishing, Data Hub for data synchronization, Revenue Hub for billing and CPQ, and Agent Hub for AI agent deployment. All hubs share a common CRM database and support workflow automation and analytics.","source":"https://www.hubspot.com/products","question":"What are the core products and features within HubSpot?","confidence":0.93},{"answer":"Yes, HubSpot provides a comprehensive API platform with documentation, webhooks, and custom action capabilities that allow developers to build integrations and custom solutions. The platform supports third-party integrations through the HubSpot Marketplace and enables developers to sync external data and automate workflows.","source":"https://developers.hubspot.com","question":"Does HubSpot provide APIs and developer capabilities?","confidence":0.92},{"answer":"HubSpot is a cloud-based web platform accessible through a user's browser via their account dashboard. The software is fully hosted and managed by HubSpot; there is no self-hosted or on-premise option available. Users do not need to install software locally to use HubSpot.","source":"https://www.hubspot.com","question":"How do users access HubSpot and where is it hosted?","confidence":0.9},{"answer":"HubSpot provides APIs that support modern web development and integration approaches including webhooks, RESTful endpoints, and custom actions. While HubSpot's platform itself is browser-based, its developer platform supports integrations from languages and frameworks that can make HTTP requests to the API.","source":"https://developers.hubspot.com","question":"What programming languages and platforms does HubSpot support?","confidence":0.88},{"answer":"HubSpot integrates with popular business tools including Salesforce for two-way CRM sync, Microsoft Outlook for email and calendar synchronization, WordPress for website integration, and hundreds of other certified applications through its app marketplace. Users can connect external systems to sync data and automate workflows across their business stack.","source":"https://www.hubspot.com/products","question":"What are common third-party integrations with HubSpot?","confidence":0.9}]` |
| deployment.options | `{"cloud":true}` | `{"cloud":true}` |
| description.long | Attio is a customer relationship platform that automates revenue operations using AI agents to handle lead management, deal progression, and account growth. It integrates with your entire tool ecosystem to capture customer interactions automatically and enable teams to work with consistent data across their CRM. | A business platform that helps teams across marketing, sales, and customer service align around shared customer information and use AI agents to improve customer interactions and business results |
| features.capabilities | `{"api_access":true,"mobile_app":true,"forecasting":false,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` | `{"api_access":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true}` |
| integrations.count | 13 | 2,000 |
| integrations.list | `[{"name":"Salesforce"},{"name":"Hubspot"},{"name":"Pipedrive"},{"name":"Zoho"},{"name":"Gmail"},{"name":"Outlook"},{"name":"Slack"},{"name":"Mailchimp"},{"name":"Segment"},{"name":"Zapier"},{"name":"Ringover","native":true,"category":"communication","direction":"bidirectional"},{"name":"Notion","native":true,"category":"productivity","direction":"bidirectional"},{"name":"Claude","category":"ai"},{"name":"Linear","category":"project management"},{"name":"Clay","category":"data enrichment"},{"name":"Granola","category":"email"},{"name":"Resend","category":"email"},{"name":"ClickUp","category":"project management"},{"name":"Plain","category":"customer support"},{"name":"Raycast","category":"productivity"},{"name":"Productboard","category":"product management"},{"name":"JustCall","category":"communication"}]` | `[{"name":"Salesforce"},{"name":"Reddit"},{"name":"TikTok"},{"name":"LinkedIn"},{"name":"Slack","native":true,"category":"chat"},{"name":"Zoom","native":true},{"name":"Supermetrics","native":true,"category":"analytics"}]` |
| market.availability | `{"primaryMarkets":["US"],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` |
| platform.support | `{"ios":true,"web":true,"android":true}` | `{"web":true}` |
| pricing | `{"type":"subscription","plans":[{"free":true,"name":"Free","summary":"£0/user/mo. Free tier with up to 3 seats.","features":["Real-time contact syncing","Automatic data enrichment","Up to 3 seats","Record and entry templates","Email and calendar sync","1 email account per user","Reporting (up to 3 reports)","Insight reports","Basic access permissions"],"components":[{"kind":"fixed","amount":0,"period":"month","currency":"GBP"}],"description":"For individuals to explore Attio on their own","contactSales":false,"includedLimits":{"seats":"3","objects":"3","records":"50,000","seat_credits":"100/mo","emails_per_month":"200","workspace_credits":"250/mo"}},{"free":false,"name":"Plus","summary":"£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.","features":["Private lists","Enhanced email sending","Up to 10 seats","Custom relationship attributes","Custom objects","Formula attributes","Ask Attio","AI agents","Integrations","API and webhook access","Workflows","Sequences","2 email accounts per user","Email sharing controls","Company enrichment","People enrichment","Reporting (up to 15 reports)","Advanced access permissions"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":34,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":27,"period":"month","currency":"GBP"}],"description":"For small teams to get started together","contactSales":false,"includedLimits":{"seats":"10","objects":"5","records":"250,000","seat_credits":"500/mo","emails_per_month":"1,000","workspace_credits":"1,500/mo"}},{"free":false,"name":"Pro","summary":"£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.","features":["Call Intelligence","Sequences","Permission controls","Advanced reporting","Unlimited seats","Manual activity logging","Call Intelligence","Ask Attio","AI agents","Integrations","API and webhook access","App SDK","Workflows","Integration blocks","3+ email accounts per user","Email visibility on records","Bulk email sending (50 at once)","Auto-labeling","Auto-summaries","Company and people enrichment","Reporting (up to 100 reports)","Funnel reports","Segment by targets","Historical attributes","Time comparisons","Advanced access permissions","Payment by invoice"],"commitment":"monthly|annual","components":[{"kind":"per_unit","unit":"seat","amount":74,"period":"month","currency":"GBP"},{"kind":"per_unit","unit":"seat","amount":59,"period":"month","currency":"GBP"}],"description":"For growing teams to scale revenue with automation","contactSales":false,"includedLimits":{"seats":"Unlimited","objects":"12","records":"1,000,000","seat_credits":"1,000/mo","emails_per_month":"Unlimited","workspace_credits":"10,000/mo"}},{"free":false,"name":"Enterprise","summary":"Custom pricing, billed annually. Unlimited objects and teams with advanced security.","features":["Unlimited objects","Unlimited teams","Security and admin controls","SCIM","Single sign-on","Protected recipients","Priority support","Migration service","All Pro features","Manage by individuals","100+ reports"],"commitment":"annual","description":"For organizations needing advanced security and control","contactSales":true,"includedLimits":{"seats":"Unlimited","objects":"Unlimited","records":"Custom","seat_credits":"2,500/mo","emails_per_month":"Unlimited","workspace_credits":"Custom"}}],"addOns":[{"name":"Workspace Credits","components":[{"qty":5000,"kind":"metered","amount":70,"period":"month","currency":"GBP"},{"qty":10000,"kind":"metered","amount":120,"period":"month","currency":"GBP"},{"qty":25000,"kind":"metered","amount":250,"period":"month","currency":"GBP"},{"qty":50000,"kind":"metered","amount":445,"period":"month","currency":"GBP"}]}],"summary":"From £27/user/mo (annual). Free tier for up to 3 users.","currency":"GBP","freeTier":true,"sourceUrl":"https://www.attio.com","retrievedAt":"2026-08-03T22:54:39.651Z","startingPrice":{"amount":27,"period":"month","currency":"GBP"},"billingPeriods":["month","year"]}` | `{"type":"hybrid","plans":[{"free":false,"name":"Marketing Hub Pro"},{"free":false,"name":"Marketing Hub Enterprise"}],"addOns":[{"name":"Recommended leads","components":[{"per":{"qty":1,"unit":"lead"},"kind":"metered","amount":1,"currency":"USD"}]},{"name":"Customer Agent resolutions","components":[{"per":{"qty":1,"unit":"resolution"},"kind":"metered","amount":0.5,"currency":"USD"}]}],"summary":"Free tier and 28-day free trials. Pro and Enterprise subscription plans. Usage-based add-ons from $0.50–$1.00 per transaction.","currency":"USD","freeTier":true,"sourceUrl":"https://www.hubspot.com","retrievedAt":"2026-09-03T18:02:27.864Z","freeTrialDays":28}` |
| pricing.free_tier | yes | yes |
| pricing.model | freemium | freemium |
| pricing.price_level | low | low |
| pricing.transparent | no | no |
| release.cadence_days | - | 30 |
| reliability.sla_pct | - | 99.9 |
| reliability.status_page | yes | yes |
| security.disclosure_policy | yes | yes |
| security.gdpr | yes | yes |
| security.iso27001 | yes | yes |
| security.soc2 | - | yes |
| security.trust_center | - | https://www.hubspot.com/data-privacy/gdpr |

## Capabilities (CRM Software)

| Capability | Attio | HubSpot |
|---|:--:|:--:|
| **Core** |  |  |
| Contact & account management | ✓ | ✓ |
| Deal / pipeline management | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| **Communication** |  |  |
| Email sync & tracking | ✓ | ✓ |
| **Automation** |  |  |
| Marketing automation | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| **Insight** |  |  |
| Reporting & dashboards | ✓ | ✓ |
| Sales forecasting | ✗ | - |
| **Access** |  |  |
| Native mobile app | ✓ | - |
| **Extensibility** |  |  |
| Public API | ✓ | ✓ |
| Custom fields & objects | ✓ | ✓ |

*Source: vioscaleAI. Generated 2026-10-16T19:18:30.908Z. "-" = undocumented, not absent.*