vioscale
Comparison

Attio vs Base

No clear leader: Base (65.4) and Attio (63.2) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Attio full profile →Base full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Attio63
Base65
Score
Vioscale score
Attio63 / 100medium · 71%
Base65 / 100low · 35%
Pricing
Free tier
Attio✓
Base✓
Model
Price level
Attiomid
Baselow
Transparent
Attio✓
Base✗
Integrations
Count
Attio15
Base1,800
Security
Disclosure policy
Attio✓
Base–
Gdpr
Attio✓
Base–
Iso27001
Attio✓
Base–
Reliability
Status page
Attio✓
Base–
Content
Faq
Attio–
Base7 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Attio✓
Base✓
Deal / pipeline management
Attio✓
Base✓
Lead scoring
Attio✓
Base-
Communication
Email sync & tracking
Attio✓
Base✓
Automation
Marketing automation
Attio✓
Base✓
Workflow automation
Attio✓
Base✓
Insight
Reporting & dashboards
Attio✓
Base✓
Sales forecasting
Attio✗
Base✓
Access
Native mobile app
Attio✓
Base✓
Extensibility
Public API
Attio✓
Base✓
Custom fields & objects
Attio✓
Base-

What each one is

The product in its own terms, so the numbers below have context.

Attio

Attio is a CRM that orchestrates revenue agents to build pipeline, advance deals, and grow accounts around the clock. AI-native platform designed for agentic revenue workflows.

Independently observed

Base

A modern sales CRM that maximizes productivity, maintains pipeline visibility, and enables data-driven sales teams to grow revenue with contact management, deal tracking, and automation.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Attio

from £27/moSubscriptionFree tier

From £27/user/mo (annual). Free tier for up to 3 users.

  • FreeFree
    • Real-time contact syncing
    • Automatic data enrichment
    • Up to 3 seats
    • Record and entry templates
    • Email and calendar sync
    • +4 more
  • Plus£34/user/mo (monthly) or £27/user/mo (annual, save 20%). Up to 10 seats.
    • Private lists
    • Enhanced email sending
    • Up to 10 seats
    • Custom relationship attributes
    • Custom objects
    • +13 more
  • Pro£74/user/mo (monthly) or £59/user/mo (annual, save 20%). Unlimited seats, Call Intelligence, sequences.
    • Call Intelligence
    • Sequences
    • Permission controls
    • Advanced reporting
    • Unlimited seats
    • +22 more
  • EnterpriseContact sales
    • Unlimited objects
    • Unlimited teams
    • Security and admin controls
    • SCIM
    • Single sign-on
    • +6 more
as of verify ↗

Base

SubscriptionFree tier

From £19/month. Free tier available for eligible startups (up to 2 years).

as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Attio✓
Base✓
iOS
Attio✓
Base✗
Android
Attio✓
Base✗
Deployment
Cloud / SaaS
Attio✓
Base✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Attio

10 total
  • Salesforce
  • Hubspot
  • Pipedrive
  • Zoho
  • Gmail
  • Outlook
  • Slack
  • Mailchimp
  • Segment
  • Zapier
Independently observed

Base

3 total
  • Email
  • Zendesk Support
  • Zendesk Marketplace apps
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.