AppFolio Property Manager vs Entrata
No leader: the top candidate Entrata has only 0.33 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for real estate software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
AppFolio Property Manager
Unified property management platform with native AI for residential, commercial, and multifamily portfolios. Covers accounting, marketing/leasing, maintenance, communication, and workflow automation across portfolios of all sizes.
Entrata
AI-powered property management platform for multifamily properties. Combines CRM, ERP, and operations tools with autonomous AI agents for leasing, accounting, maintenance, and resident management.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
AppFolio Property Manager
Quote-based pricing. Core tier requires 50 unit minimum.
- CoreContact sales
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management
- Inspections & Unit Turns
- Mobility & Convenience
- +5 more
- PlusContact sales
- Everything in Core
- Affordable Housing Capabilities
- Student Housing Capabilities
- Advanced Budgeting & Accounting
- Advanced Data Analysis
- +7 more
- MaxContact sales
- Everything in Plus
- Leasing CRM
- Leasing Signals
- AppFolio API (read/write)
- Dedicated Customer Success Management
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.