Comparison

Apollo.io vs Cognism

No clear leader: Cognism (67.2) and Apollo.io (66.8) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Apollo.io67
Cognism67
Score
vioscaleAI score
Apollo.io67 / 100medium · 70%
Cognism67 / 100medium · 71%
Pricing
Free tier
Apollo.io✓
Cognism✓
Model
Apollo.iofreemium
Cognismfreemium
Price level
Apollo.iolow
Cognismlow
Transparent
Apollo.io✗
Cognism✓
Integrations
Count
Apollo.io11
Cognism6
Security
Disclosure policy
Apollo.io✓
Cognism✓
Gdpr
Apollo.io✓
Cognism✓
Iso27001
Apollo.io✓
Cognism✓
Soc2
Apollo.io✓
Cognism✓
Reliability
Sla pct
Apollo.io99.9
Cognism–
Status page
Apollo.io✓
Cognism✓
Content
Faq
Apollo.io6 items
Cognism7 items

Capabilities

Feature-by-feature on the axes that matter for sales software. “-” means undocumented, not absent.

Core
Sub-type
Apollo.ioSales intelligence / data
CognismSales intelligence / data
Pricing
Pricing transparency
Apollo.ioPartial
CognismTransparent
Free tier / trial
Apollo.io✓
Cognism✓
Pricing model
Apollo.ioHybrid
CognismHybrid
CRM
Native Salesforce sync
Apollo.io✓
Cognism✓
Native HubSpot sync
Apollo.io✓
Cognism✓
Engagement
Multichannel sequences (email + call + LinkedIn)
Apollo.io✓
Cognism-
Dialer / native calling
Apollo.ioNone
CognismNone
Intelligence
Conversation intelligence / call recording
Apollo.io✓
Cognism-
AI deal / forecast intelligence
Apollo.io✓
Cognism-
Data
B2B contact / company database included
Apollo.io✓
Cognism✓
Intent data
Apollo.io✓
Cognism✓
Deal
E-signature / CPQ / quoting
Apollo.io✗
Cognism-
Deployment
EU / regional data residency
Apollo.io✗
Cognism✓

What each one is

The product in its own terms, so the numbers below have context.

Apollo.io

A connected system that consolidates prospect and account data from multiple sources and uses AI agents to automate the full prospecting workflow, from research and list building through outreach sequences and meeting scheduling.

Independently observed

Cognism

Cognism is a B2B contact and company data platform serving sales teams in Europe, North America, and Asia-Pacific. It provides verified business contact information with GDPR and CCPA compliance, including API enrichment capabilities and integrations with major CRM platforms.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Apollo.io

SubscriptionFree tier
  • FreeFree
  • Basic-
  • Professional-
  • CustomContact sales
as of verify ↗

Cognism

Hybrid

Subscription model (5 seats included) plus credit-based usage. Specific pricing requires contact with sales.

  • StandardContact sales
    • Find and reach the right contacts with accurate B2B data
    • Build targeted lists using firmographic, technographic and signal-based filters
    • AI company research and persona builder
    • CSV enrichment
  • ProContact sales
    • Everything in Standard, plus
    • Higher-quality accurate mobile data
    • On-demand verification
    • Intent data prioritization
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Apollo.io✓
Cognism✓
CLI
Apollo.io✓
Cognism✗
Deployment
Cloud / SaaS
Apollo.io✓
Cognism✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (4)
  • Salesforce
  • HubSpot
  • Outreach
  • SalesLoft

Apollo.io

12 total - 8 not shared
  • Marketo
  • Sendgrid
  • LinkedIn
  • Gmail
  • Microsoft Office
  • MCP (Model Context Protocol)
  • ChatGPT
  • Claude
Independently observed

Cognism

7 total - 3 not shared
  • Snowflake
  • S3
  • BigQuery
Independently observed
Still deciding?

Apollo.io or Cognism: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.