Apollo.io vs Cognism
No clear leader: Cognism (67.2) and Apollo.io (66.8) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for sales software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Apollo.io
A connected system that consolidates prospect and account data from multiple sources and uses AI agents to automate the full prospecting workflow, from research and list building through outreach sequences and meeting scheduling.
Cognism
Cognism is a B2B contact and company data platform serving sales teams in Europe, North America, and Asia-Pacific. It provides verified business contact information with GDPR and CCPA compliance, including API enrichment capabilities and integrations with major CRM platforms.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Cognism
Subscription model (5 seats included) plus credit-based usage. Specific pricing requires contact with sales.
- StandardContact sales
- Find and reach the right contacts with accurate B2B data
- Build targeted lists using firmographic, technographic and signal-based filters
- AI company research and persona builder
- CSV enrichment
- ProContact sales
- Everything in Standard, plus
- Higher-quality accurate mobile data
- On-demand verification
- Intent data prioritization
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
- HubSpot
- Outreach
- SalesLoft
Apollo.io
- Marketo
- Sendgrid
- Gmail
- Microsoft Office
- MCP (Model Context Protocol)
- ChatGPT
- Claude
Cognism
- Snowflake
- S3
- BigQuery
Apollo.io or Cognism: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.