Apollo.io vs Cognism
No clear leader: Apollo.io (66.5) and Cognism (66.5) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for sales software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Apollo.io
A platform providing millions of verified B2B contacts and company records, enabling automated email and multi-channel outreach campaigns, and integrating with major CRMs to streamline prospecting, lead engagement, and deal management workflows
Cognism
A data company that provides accurate, compliance-first contact and company information to help sales and marketing teams find decision-makers and build pipeline with verified business profiles.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Apollo.io
Free Starter plan. Paid plans available with monthly or annual billing. Credit-based consumption for API calls and data exports.
- StarterFree
Cognism
Subscription model (5 seats included) plus credit-based usage. Specific pricing requires contact with sales.
- StandardContact sales
- Find and reach the right contacts with accurate B2B data
- Build targeted lists using firmographic, technographic and signal-based filters
- AI company research and persona builder
- CSV enrichment
- ProContact sales
- Everything in Standard, plus
- Higher-quality accurate mobile data
- On-demand verification
- Intent data prioritization
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
- HubSpot
- Outreach
- SalesLoft
Apollo.io
- Marketo
- Sendgrid
- Gmail
- Microsoft Office
Cognism
- Snowflake
- S3
- BigQuery
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.