Ahrefs vs Semrush
On the evidence we track, Ahrefs leads this comparison with a composite score of 53/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Ahrefs
LeaderA marketing platform built on a proprietary web index offering tools for keyword research, rank tracking, site audits, competitor analysis, content optimization, and brand monitoring across search, AI, and social channels.
Semrush
An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Semrush
Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.
- Advertising Toolkit Base$99/month
- Ads Launch Assistant - Create, launch, and manage Google and Meta ads
- Ads AI Agent - Personalized AI recommendations via chatbot
- Advertising Research - Analyze competitor paid search campaigns and ad strategies
- PLA Research - Monitor Google Shopping product listing ads and competitor performance
- 100 AI-generated Google ad copies per month
- +1 more
- Advertising Toolkit Pro$220/month
- All Base plan features
- AdClarity - Advanced competitor research for display, video, and social advertising
- Access to 30+ global markets for international ad intelligence
- Up to 50 monthly reports across display, video, or social channels
- Competitive views of up to 10 advertisers or publishers simultaneously
- +3 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Ahrefs
Leader- Google Search Console
- Google Analytics 4
- Data Studio
- IndexNow
Semrush
- Google Ads
- Google Shopping
- Meta Ads
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- TikTok Organic
- CallRail
- HubSpot
- Mailchimp
- Matomo
- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.