ActiveCampaign vs Zoho CRM
On the evidence we track, Zoho CRM leads this comparison with a composite score of 78/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Features
The capabilities each product documents. These tools do not share a category taxonomy, so this aligns what each vendor states rather than a normalised feature set.
| Feature | ActiveCampaign | Zoho CRM |
|---|---|---|
| Ab testing | ✓ | - |
| Ai features | ✓ | - |
| Api access | - | ✓ |
| Contact management | - | ✓ |
| Custom fields | - | ✓ |
| Email integration | - | ✓ |
| Forecasting | - | ✓ |
| Free tier | ✓ | - |
| Lead scoring | ✓ | - |
| Lifecycle focus | both | - |
| Mobile app | - | ✓ |
| Multichannel | ✓ | - |
| Native crm sync | ✓ | - |
| Onsite personalisation | ✓ | - |
| Pipeline management | - | ✓ |
| Pricing unit | records | - |
| Reporting dashboards | - | ✓ |
| Self hostable | ✗ | - |
| Transparent pricing | ✓ | - |
| Visual journey builder | ✓ | - |
| Workflow automation | - | ✓ |
What each one is
The product in its own terms, so the numbers below have context.
ActiveCampaign
An all-in-one platform combining email, SMS, WhatsApp messaging, and built-in CRM with AI-powered features for lead scoring, campaign personalization, and customer lifecycle management.
Zoho CRM
LeaderA cloud-based platform for managing sales pipelines, customer relationships, and team collaboration. It automates sales workflows, provides forecasting and reporting capabilities, and enables teams to coordinate across distributed work environments.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
ActiveCampaign
Subscription based on contact list size. 14-day free trial available.
- Pro-
- Enterprise-
Zoho CRM
LeaderFree plan supporting up to 3 users with core features. Paid plans available for larger teams and enterprises.
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
ActiveCampaign
- WooCommerce
- Salesforce
- HubSpot
- Zoho CRM
- Zoho Inventory
- Zendesk
- Freshdesk
- LiveChat
- TradeGecko
- Cin7
- UPS
- FedEx
- ShipStation
- Stripe
- Zapier
- Yoast
- ChatGPT
- Claude
Zoho CRM
Leader- Zoho Creator
- Zoho Books
- Zoho Catalyst
- Zoho Cliq
- Zoho RPA
- Google APIs
- YouTube APIs
- Zoho Mail
- Zoho Projects
- Zoho People
- Zoho Invoice
- Zoho Analytics
- Zoho Desk
- Zoho WorkDrive
- Zoho Meeting
- Microsoft
- Amazon
ActiveCampaign or Zoho CRM: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.