What money cannot buy here

No vendor can buy

• Placement or rank. Ordering is computed from indexed signals and, on the buyer surface, from criteria the buyer supplied. There is no paid position and no promoted slot.
• Inclusion or exclusion. A vendor cannot pay to appear in a category, and cannot pay to keep a competitor out of one.
• A change to an observed fact. Vendors can supply information and dispute what we hold with evidence. What they supply is labelled as theirs and kept distinct from what we observed independently.
• Removal of an unflattering fact. Corrections require evidence, not a subscription.

What vendors can pay for

Control over their own profile and access to analytics about their own listing. Both are about their own entry, never about the market around it.

We publish no ratings

We carry no star ratings, review scores or testimonials. Ratings on review sites are solicited: vendors ask their happiest customers to leave them, often with an incentive attached, and the result reflects who was asked as much as how good the product is. We cannot verify any of it independently, so publishing it would mean asking you to trust a number we cannot stand behind.

What we hold instead is checkable: each fact records the source it came from and the date we retrieved it.

We do not tell you what to buy

Our evaluation agent is an information service, not an advisory one. It reports what we observed and orders it by the criteria you gave it, showing the weighting applied so you can check the basis. It does not name a winner and does not say which product is right for you. That decision is yours, and our job is to make sure it is well informed.