Comparison

Short.io vs Switchy

On the evidence we track, Short.io leads this comparison with a composite score of 72/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Short.io72
Switchy48
Score
vioscaleAI score
Short.io72 / 100medium · 69%
Switchy48 / 100low · 8%
Pricing
Free tier
Short.io✓
Switchy–
Model
Short.iofreemium
Switchy–
Price level
Short.iolow
Switchy–
Starting price
Short.io$1
Switchy–
Transparent
Short.io✓
Switchy–
Integrations
Count
Short.io1,000
Switchy7
Security
Gdpr
Short.io✓
Switchy–
Iso27001
Short.io✓
Switchy–
Soc2
Short.io✓
Switchy–
Reliability
Sla pct
Short.io99.9
Switchy–
Market
Availability
Switchy–
Content
Faq
Short.io6 items
Switchy4 items

Capabilities

Feature-by-feature on the axes that matter for url shorteners. “-” means undocumented, not absent.

Capabilities
Deployment model
Short.ioCloud managed saas
SwitchyCloud managed saas
Custom vanity domain hosting
Short.io✓
Switchy-
Utm parameter automation builder
Short.io-
Switchy-
Mobile deep linking app support
Short.io-
Switchy-
Geo and device based conditional routing
Short.io-
Switchy-
Click analytics and referrer tracking
Short.io✓
Switchy✓
Link retargeting pixel injection
Short.io-
Switchy✓
Custom slug editing
Short.io-
Switchy✓
Bulk CSV link generation
Short.io-
Switchy-
SMS marketing API integrations
Short.io-
Switchy-
SOC2 type ii
Short.io-
Switchy-
ISO 27001
Short.io-
Switchy-
Pricing model
Short.io-
Switchy-

What each one is

The product in its own terms, so the numbers below have context.

Short.io

Leader

A URL shortening service that lets you create branded links using custom domains, monitor click activity in real-time with detailed analytics, and work with team members through permission controls and shared dashboards.

Independently observed

Switchy

A platform for customizing how links appear when shared on social networks and measuring their performance through click tracking, audience analytics, and retargeting pixel integration across major advertising networks.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Short.io

Leader
from $1/moSubscriptionFree tier7-day trial

Free plan. Paid plans from $1–$35/mo. 17% discount for annual billing. 7-day free trial on paid plans.

  • FreeFree
    • Link automation
    • Custom domains
    • Click analytics
    • QR codes
    • API access
    • +6 more
  • Starter$1/mo
  • Pro$14/mo
  • Large$35/mo
    • City/region targeting
    • End-to-end encryption
    • 99.9% SLA
    • S3 data export
    • AI-powered analytics
  • Enterprise$100/mo for SSO
    • Single sign-on (SSO)
as of verify ↗

Switchy

Pricing not documented yet.

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Short.io✓
Switchy✓
iOS
Short.io✓
Switchy✗
Android
Short.io✓
Switchy✗
Deployment
Cloud / SaaS
Short.io✓
Switchy✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Facebook

Short.io

Leader
18 total - 17 not shared
  • Zapier
  • Make
  • Segment
  • Google Analytics
  • Google Tag Manager
  • Meta Pixel
  • AdRoll
  • Slack
  • WordPress
  • Shopify
  • Twitter
  • Amplitude
  • Intercom
  • Google Chrome
  • Firefox
  • Microsoft Edge
  • Google Gemini
Independently observed

Switchy

7 total - 6 not shared
  • Instagram
  • X
  • LinkedIn
  • Google Ads
  • Quora
  • Pinterest
Independently observed
Still deciding?

Short.io or Switchy: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.