Scanova vs Unitag
No clear leader: Scanova (61.4) and Unitag (58.3) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for qr code tools. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Scanova
A platform for creating, customizing, and tracking QR codes with built-in analytics and third-party integrations. Offers free static QR codes and paid dynamic QR codes with scan analytics, custom branding, and automation workflows.
Unitag
Unitag is a cloud-based tool for enterprise teams to generate, customize, and monitor dynamic QR codes across marketing campaigns, packaging, and product identification. It provides real-time scan analytics, custom branding support, GS1 Digital Link integration, and operates on EU infrastructure with GDPR compliance.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Scanova
From USD 5/month for Dynamic QR Codes. Free static QR codes and 14-day free trial.
- Static QR CodesFree
- QR code generation
- No tracking
- No editing
- Dynamic QR Codes - Starting Plan$5/mo
- Scan analytics
- Editable content
- Design customization
- Standard Plan-
- Multiple linked pages behind one QR code
- Pro Plan-
- Enterprise PlanContact sales
Unitag
From €19/month for subscriptions. From €12/month for GS1 & API. 14-day free trial.
- Silver/Gold/Platinum/DiamondFrom €19/month
- Unlimited QR codes
- Unlimited scans
- Editable dynamic QR codes post-print
- Integrated scan analytics
- EU-hosted infrastructure
- GS1 & APIFrom €12/month for 100 GTINs
- GS1-compliant resolver
- Serialized QR codes by GTIN
- Scan analytics
- REST API access
- Diamond€4,870/year with 5 users included
- Unlimited GTINs
- Sub-organizations
- 99.98% uptime SLA
- Dedicated contact
- White Label & ResaleContact sales
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Scanova
- Google Analytics
- Meta Pixel
- Facebook Ads
- LinkedIn Insight Tag
- Google Ads
- Microsoft Ads
- Zapier
- Webhooks
- Salesforce
- Google Sheets
- KissMetrics
- Slack
- Canva
- Adobe Creative Cloud
- Google Workspace
- Microsoft 365
- Microsoft Advertising
- Model Context Protocol (MCP)
Unitag
- iOS Wallet
- Google Wallet
- CRM
- SDK
- ChatGPT
- Claude
- Gemini
Scanova or Unitag: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.