Postscript vs Recart
No leader: the top candidate Postscript has only 0.25 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for sms marketing. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Postscript
An SMS and messaging service built for ecommerce merchants on Shopify, featuring campaign automation, subscriber segmentation, response management, and built-in compliance safeguards to meet TCPA and carrier requirements.
Recart
A marketing automation tool designed for direct-to-consumer Shopify businesses that enables SMS and email campaigns with subscriber list growth features. The platform includes managed campaign services and a dedicated support team to drive customer engagement and sales.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Postscript
$0–$500/mo + SMS charges. Free 30-day trial with $100 credit.
- StarterPay-as-you-go ($49/mo minimum) + $0.009/SMS, $0.045/MMS + carrier fees
- Campaigns and automations with unlimited segments
- Dedicated toll-free number
- 2 opt-in keywords
- Branded short link subdomain
- Subscriber acquisition tools
- Growth$100/mo + $0.008/SMS, $0.03/MMS + carrier fees
- All Starter features
- Unlimited opt-in keywords
- Live chat and email support
- Professional$500/mo + $0.007/SMS, $0.024/MMS + carrier fees
- All Growth features
- Enhanced analytics
- Priority live chat/email support
- API access for custom integrations
- EnterpriseContact sales
- Priority live chat support
- Custom pricing
Recart
From $200/month (list growth only) or $299/month (SMS included). No free tier.
- List Growth$200/month with quarterly commitment
- OneClick Opt-in
- Unlimited subscribers
- Starter$299/month, 23,000 SMS + 8,795 MMS included
- SMS included
- MMS included
- International SMS
- Fully managed success
- Dedicated success manager
- +5 more
- Pro$499/month, 41,583 SMS + 15,354 MMS included
- SMS included
- MMS included
- International SMS
- Fully managed success
- Dedicated success manager
- +5 more
- Scale$999/month, 100,000 SMS + 33,300 MMS included
- SMS included
- MMS included
- International SMS
- Fully managed success
- Dedicated success manager
- +5 more
- EnterpriseContact sales
- Fully managed success
- Dedicated success manager
- Custom designed popups
- Unlimited active subscribers
- Complete migration and onboarding
- +1 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Shopify
Postscript
- Slack
- Recharge
- Repeat
Recart
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.