Northbeam vs SegMetrics
No leader: the top candidate SegMetrics has only 0.25 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for marketing attribution. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Northbeam
A marketing analytics platform that uses multi-touch attribution, incrementality testing, and media mix modeling to help brands understand how advertising spend drives revenue across all channels and optimize campaign performance.
SegMetrics
Marketing attribution and analytics platform that integrates with your existing marketing tools to track which campaigns, channels, and leads actually generate revenue, revealing the data hidden in your marketing stack.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Northbeam
From $1,500/month (Starter). No free tier.
- GrowthContact sales
- Full multi-touch attribution and dashboards
- Creative, strategy and media buying support from agency partner
- Preferred Northbeam pricing
- Up to $50,000 in ad credits
- Starter$1,500/month
- Independent, first-party multi-touch attribution across all ad channels
- Customizable omnichannel dashboards
- Custom attribution via Northbeam Apex
- Clicks + Deterministic Views (C+DV)
- Up to $100,000 in ad credits
- Professional$3,500/month
- Everything in Starter
- Unlimited users, data exports, integrations, and MCP access
- Integration with any ecommerce platform
- Dedicated Media Strategist
- More data refresh frequency options
- +2 more
- EnterpriseContact sales
- Expert media buying guidance from Media Strategy team
- Dedicated Customer Success Manager and Slack channel
- Optional hourly conversion data
- Export granular touchpoint data
- Global, international or geo-specific dashboards
- +3 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Northbeam
- Meta
- Axon
- Shopify
SegMetrics
- Keap
- Infusionsoft
- Weavely
- Zoho CRM
- Google Performance Max
- TikTok
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.