Comparison

Moz Pro vs Surfer SEO

On the evidence we track, Moz Pro leads this comparison with a composite score of 71/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Moz Pro71
Surfer SEO55
Score
vioscaleAI score
Moz Pro71 / 100medium · 52%
Surfer SEO55 / 100medium · 57%
Pricing
Free tier
Moz Pro✓
Surfer SEO✓
Model
Moz Profreemium
Surfer SEOfreemium
Price level
Moz Prolow
Surfer SEOhigh
Starting price
Moz Pro$20
Surfer SEO$82
Transparent
Moz Pro✓
Surfer SEO✓
Integrations
Count
Moz Pro3
Surfer SEO3
Security
Disclosure policy
Moz Pro✓
Surfer SEO–
Gdpr
Moz Pro–
Surfer SEO✓
Iso27001
Moz Pro–
Surfer SEO✓
Content
Faq
Moz Pro6 items
Surfer SEO7 items

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
Moz ProTransparent
Surfer SEOTransparent
Free tier / free tool
Moz Pro✓
Surfer SEO✓
Pricing model
Moz ProFlat
Surfer SEOFlat
Data
Backlink index
Moz Pro✓
Surfer SEO✗
Keyword research database
Moz Pro✓
Surfer SEO✓
Capability
Rank tracking
Moz Pro✓
Surfer SEO✓
Technical site audit / crawler
Moz Pro✓
Surfer SEO✓
Content optimisation (SERP-driven)
Moz Pro✓
Surfer SEO✓
Competitor / SERP intelligence
Moz Pro✓
Surfer SEO✓
Coverage
Local / mobile SERP support
Moz Pro✓
Surfer SEO✓
Countries / locales covered
Moz ProAll Google-supported languages globally
Surfer SEOGlobal
Integration
Public API
Moz Pro✓
Surfer SEO✓
Search Console / GA4 integration
Moz Pro✗
Surfer SEO✓
Deployment
Deployment
Moz ProCloud
Surfer SEOCloud

What each one is

The product in its own terms, so the numbers below have context.

Moz Pro

Leader

Provides keyword research, rank tracking, link research, technical SEO audits, and local search management capabilities. Helps businesses improve search visibility, track rankings, and manage online business listings.

Independently observed

Surfer SEO

A platform for monitoring how AI models mention your brand, researching topics to establish authority, optimizing content for both traditional search and AI responses, and managing your visibility across ChatGPT, Gemini, and other AI systems.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Moz Pro

Leader
from $20/moHybridFree tier

From $20/month. Free tier available.

  • FreeFree
  • StarterFrom $20–$75/month depending on volume
  • GrowthFrom $125–$500/month depending on volume
  • AdvancedStarting at $2,000/month
  • EnterpriseContact sales
as of verify ↗

Surfer SEO

from $82/moSubscriptionFree tier

From $82/month. Free tier. Annual commitment saves up to $720.

  • FreeFree
    • AI visibility tracking
    • Brand knowledge base
    • MCP
  • Track AI Visibility$82/month billed annually; saves $156/year
    • Monitor visibility across ChatGPT, Gemini, AI Overviews
    • Plan, write, and track AI visibility
    • Brand knowledge base
    • MCP
  • Standard$99/month billed annually; saves $240/year
    • 360 documents
    • Integrations
    • 1-click content optimization
    • Team collaboration
    • Plagiarism checker
    • +1 more
  • Pro$182/month billed annually; saves $444/year
    • Everything in Standard
    • 5 brand spaces
    • 1-click internal linking
    • Content ideas and coverage gaps
    • Templates and custom voices
  • EnterpriseContact sales
    • Unlimited optimization
    • API access
    • Dedicated success manager
    • Advanced SERP analysis
    • SSO and enterprise security
    • +1 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Moz Pro✓
Surfer SEO✓
Deployment
Cloud / SaaS
Moz Pro✓
Surfer SEO✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Moz Pro

Leader
3 total
  • Google My Business
  • Google Business Profile
  • Google Data Studio
Independently observed

Surfer SEO

9 total
  • WordPress
  • Google Docs
  • Contentful
  • Zapier
  • Looker Studio
  • Google Sign-In
  • Jasper
  • Google Analytics 4
  • Google Ads
Independently observed
Still deciding?

Moz Pro or Surfer SEO: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.