vioscale
Comparison

Moz Pro vs SE Ranking

On the evidence we track, Moz Pro leads this comparison with a composite score of 70/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Moz Pro full profile →SE Ranking full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
★Moz Pro70
SE Ranking58
Score
Vioscale score
Moz Pro70 / 100low · 38%
SE Ranking58 / 100medium · 55%
Pricing
Free tier
Moz Pro✓
SE Ranking✓
Model
Moz Profreemium
SE Rankingfreemium
Price level
Moz Promid
SE Rankinglow
Transparent
Moz Pro✓
SE Ranking✗
Integrations
Count
Moz Pro3
SE Ranking13
Security
Disclosure policy
Moz Pro✓
SE Ranking–
Reliability
Status page
Moz Pro–
SE Ranking✓
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
Moz ProTransparent
SE RankingContact-sales
Free tier / free tool
Moz Pro✓
SE Ranking✓
Pricing model
Moz ProFlat
SE Ranking-
Data
Backlink index
Moz Pro✓
SE Ranking✓
Keyword research database
Moz Pro✓
SE Ranking✓
Capability
Rank tracking
Moz Pro✓
SE Ranking✓
Technical site audit / crawler
Moz Pro✓
SE Ranking✓
Content optimisation (SERP-driven)
Moz Pro✓
SE Ranking✓
Competitor / SERP intelligence
Moz Pro✓
SE Ranking✓
Coverage
Local / mobile SERP support
Moz Pro✓
SE Ranking✓
Countries / locales covered
Moz ProAll Google-supported languages globally
SE Ranking188+ countries and regions
Integration
Public API
Moz Pro✓
SE Ranking✓
Search Console / GA4 integration
Moz Pro✗
SE Ranking✓
Deployment
Deployment
Moz ProCloud
SE RankingCloud

What each one is

The product in its own terms, so the numbers below have context.

Moz Pro

Leader

Moz Pro helps businesses research keywords, audit technical issues, track search rankings across devices, monitor competitors, and generate automated reports to improve organic search visibility.

Independently observed

SE Ranking

Complete AI SEO platform with keyword research, backlink analysis, rank tracking, site audits, competitor research, content optimization, and AI search tracking. Integrates with Claude and other AI assistants via MCP for automated SEO workflows.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Moz Pro

Leader
from $16/moSubscriptionFree tier7-day trial

From $16/month. Free 7-day trial available.

  • Moz Local$16/mo
    • Google My Business activity tracking
    • Location data distribution and syncing to directories in US, UK, Canada
    • Location-based review alerts
    • Location-based social posting
  • Moz Pro$49/mo
    • Keyword research tools
    • Link research tools
    • Technical SEO site crawl and audits
    • Weekly rank tracking by device
    • Automated custom reports
    • +10 more
  • STAT$720/mo
    • Daily rank tracking by device
    • Granular data and segmentation
    • Local and mobile SERP tracking
    • App and API flexibility
    • Competitor intelligence
as of verify ↗

SE Ranking

from £35/moHybridFree tier14-day trial

From £40/mo or £135/mo annual. Free tier with 100K credits and 14-day trial.

  • Free TrialFree
    • 100K free credits
    • Full API & MCP access
    • Test every API endpoint
    • 14-day trial
    • No credit card required
  • Wallet£40/mo for 250K credits (example), pay-as-you-go
    • Pay only for what you use
    • No recurring fees
    • No commitment
    • Top up credits anytime
    • Credits never expire
    • +1 more
  • Standalone£135/mo billed annually (£1,620/year), 12M credits/year
    • Annual billing only
    • Up to 57% off Wallet rates
    • Volume-based pricing discounts
    • Data API included
    • MCP included
    • +1 more
  • EnterpriseContact sales
    • 120M+ credits/year
    • Custom integrations development
    • Custom RPS limits
    • High-volume pricing from $30/1M credits
  • API Add-on£35/mo billed annually, adds 3M credits/year to existing plan
    • Data API + Project API access
    • Volume-based pricing discounts
    • Annual billing only
    • MCP included
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Moz Pro✓
SE Ranking✓
iOS
Moz Pro✗
SE Ranking✓
Android
Moz Pro✗
SE Ranking✓
Deployment
Cloud / SaaS
Moz Pro✓
SE Ranking✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Google Business Profile

Moz Pro

Leader
3 total - 2 not shared
  • Google My Business
  • Google Data Studio
Independently observed

SE Ranking

13 total - 12 not shared
  • Google Analytics 4
  • Google Search Console
  • Google Ads
  • Matomo Analytics
  • Data Studio
  • Whatagraph
  • Agency Analytics
  • Reportz.io
  • Zapier
  • Make.com
  • n8n
  • Appy Pie Automate
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.