Comparison

Moz Pro vs SE Ranking

On the evidence we track, Moz Pro leads this comparison with a composite score of 71/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Moz Pro71
SE Ranking57
Score
vioscaleAI score
Moz Pro71 / 100medium · 52%
SE Ranking57 / 100medium · 72%
Pricing
Free tier
Moz Pro✓
SE Ranking✓
Model
Moz Profreemium
SE Rankingfreemium
Price level
Moz Prolow
SE Rankinglow
Starting price
Moz Pro$20
SE Ranking–
Transparent
Moz Pro✓
SE Ranking✗
Integrations
Count
Moz Pro3
SE Ranking7
Security
Disclosure policy
Moz Pro✓
SE Ranking–
Reliability
Status page
Moz Pro–
SE Ranking✓
Content
Faq
Moz Pro6 items
SE Ranking6 items

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
Moz ProTransparent
SE RankingContact-sales
Free tier / free tool
Moz Pro✓
SE Ranking✓
Pricing model
Moz ProFlat
SE Ranking-
Data
Backlink index
Moz Pro✓
SE Ranking✓
Keyword research database
Moz Pro✓
SE Ranking✓
Capability
Rank tracking
Moz Pro✓
SE Ranking✓
Technical site audit / crawler
Moz Pro✓
SE Ranking✓
Content optimisation (SERP-driven)
Moz Pro✓
SE Ranking✓
Competitor / SERP intelligence
Moz Pro✓
SE Ranking✓
Coverage
Local / mobile SERP support
Moz Pro✓
SE Ranking✓
Countries / locales covered
Moz ProAll Google-supported languages globally
SE Ranking188+ countries and regions
Integration
Public API
Moz Pro✓
SE Ranking✓
Search Console / GA4 integration
Moz Pro✗
SE Ranking✓
Deployment
Deployment
Moz ProCloud
SE RankingCloud

What each one is

The product in its own terms, so the numbers below have context.

Moz Pro

Leader

Provides keyword research, rank tracking, link research, technical SEO audits, and local search management capabilities. Helps businesses improve search visibility, track rankings, and manage online business listings.

Independently observed

SE Ranking

A comprehensive SEO platform using AI to track search engine visibility, analyze competitor performance, generate content optimization recommendations, and integrate with analytics and workflow tools.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Moz Pro

Leader
from $20/moHybridFree tier

From $20/month. Free tier available.

  • FreeFree
  • StarterFrom $20–$75/month depending on volume
  • GrowthFrom $125–$500/month depending on volume
  • AdvancedStarting at $2,000/month
  • EnterpriseContact sales
as of verify ↗

SE Ranking

from £35/moHybridFree tier14-day trial

From £40/mo or £135/mo annual. Free tier with 100K credits and 14-day trial.

  • Free TrialFree
    • 100K free credits
    • Full API & MCP access
    • Test every API endpoint
    • 14-day trial
    • No credit card required
  • Wallet£40/mo for 250K credits (example), pay-as-you-go
    • Pay only for what you use
    • No recurring fees
    • No commitment
    • Top up credits anytime
    • Credits never expire
    • +1 more
  • Standalone£135/mo billed annually (£1,620/year), 12M credits/year
    • Annual billing only
    • Up to 57% off Wallet rates
    • Volume-based pricing discounts
    • Data API included
    • MCP included
    • +1 more
  • EnterpriseContact sales
    • 120M+ credits/year
    • Custom integrations development
    • Custom RPS limits
    • High-volume pricing from $30/1M credits
  • API Add-on£35/mo billed annually, adds 3M credits/year to existing plan
    • Data API + Project API access
    • Volume-based pricing discounts
    • Annual billing only
    • MCP included
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Moz Pro✓
SE Ranking✓
iOS
Moz Pro✗
SE Ranking✓
Android
Moz Pro✗
SE Ranking✓
Deployment
Cloud / SaaS
Moz Pro✓
SE Ranking✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Google Business Profile

Moz Pro

Leader
3 total - 2 not shared
  • Google My Business
  • Google Data Studio
Independently observed

SE Ranking

14 total - 13 not shared
  • Google Analytics 4
  • Google Search Console
  • Google Ads
  • Matomo Analytics
  • Data Studio
  • Whatagraph
  • Agency Analytics
  • Reportz.io
  • Zapier
  • Make.com
  • n8n
  • Appy Pie Automate
  • GA4
Independently observed
Still deciding?

Moz Pro or SE Ranking: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.