Modash vs Sprout Social Influencer Marketing
No clear leader: Modash (50.9) and Sprout Social Influencer Marketing (48.7) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for influencer marketing. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Modash
Platform that helps Shopify-connected brands discover and vet creators across Instagram, TikTok, and YouTube, manage influencer relationships with integrated email and CRM tools, track campaign performance automatically, and handle creator payments—all in a single workspace.
Sprout Social Influencer Marketing
A service that helps brands discover, connect with, and manage relationships with content creators and influencers, including campaign management and performance analytics.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Modash
Annual commitment required; no monthly plans available. API credits roll over monthly. Payment via bank transfer.
- Discovery API$16,200/year with 3000 credits per month, $0.45 per additional credit
- Access to 380M+ influencer database across Instagram, TikTok, YouTube
- AI-powered search and keyword filtering
- Filter by location, niche, audience demographics
- Audience analytics and engagement metrics
- Fake follower detection scoring
- +4 more
- Raw API$10,000/year with 40,000 requests per month, $0.02 per additional request
- Real-time content and performance data
- Live follower tracking
- Recent post retrieval
- Campaign post monitoring
- Mention monitoring
- +1 more
- EnterpriseContact sales
- Custom request limits
- Flexible contract terms
Sprout Social Influencer Marketing
From $99/user/mo. Free 30-day trial, no credit card required.
- Essentials$99/user/mo billed monthly
- Connect up to 5 social profiles
- Optimal send times
- Profile and post-level reporting
- Trellis AI agent
- 100 monthly AI agent credits per seat
- +1 more
- Standard$199/user/mo
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Trellis AI agent
- Review management
- Professional$299/user/mo
- Unlimited social profiles
- Message tagging
- Extensive competitor, tag and paid insights
- Enhance Post by AI Assist
- Everything in Standard
- Advanced$399/user/mo
- Enhance Reply by AI Assist
- Sentiment in Smart Inbox and Reviews
- Sprout API and Helpdesk integrations
- Team productivity and social customer care reports
- Message Spike Alerts
- +1 more
- EnterpriseContact sales
- White-glove onboarding and implementation
- Plan tailored to enterprise business
- Dedicated SSO setup service
- Priority customer support
- Everything in Advanced
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Modash
- Shopify
- TikTok
- YouTube
- Gmail
- Outlook
Sprout Social Influencer Marketing
- Threads
- Slack
Modash or Sprout Social Influencer Marketing: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.