Comparison

Insightly vs Zoho CRM

No clear leader: Zoho CRM (65.4) and Insightly (65.0) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Insightly65
Zoho CRM65
Score
vioscaleAI score
Insightly65 / 100medium · 56%
Zoho CRM65 / 100medium · 72%
Pricing
Free tier
Insightly✗
Zoho CRM✓
Model
Insightlycommercial
Zoho CRMfreemium
Price level
Insightlyunknown
Zoho CRMlow
Transparent
Insightly✗
Zoho CRM✗
Integrations
Count
Insightly2,000
Zoho CRM1,000
Security
Disclosure policy
Insightly–
Zoho CRM✓
Gdpr
Insightly✓
Zoho CRM✓
Hipaa
Insightly✓
Zoho CRM✓
Iso27001
Insightly–
Zoho CRM✓
Soc2
Insightly✓
Zoho CRM✓
Trust center
Reliability
Sla pct
Insightly99.95
Zoho CRM–
Status page
Insightly✓
Zoho CRM✓
Release
Cadence days
Insightly–
Zoho CRM45
Content
Faq
Insightly7 items
Zoho CRM8 items

Capabilities

Feature-by-feature on the axes that matter for crm software. “-” means undocumented, not absent.

Core
Contact & account management
Insightly✓
Zoho CRM✓
Deal / pipeline management
Insightly✓
Zoho CRM✓
Lead scoring
Insightly✓
Zoho CRM-
Communication
Email sync & tracking
Insightly✓
Zoho CRM✓
Automation
Marketing automation
Insightly✓
Zoho CRM-
Workflow automation
Insightly✓
Zoho CRM✓
Insight
Reporting & dashboards
Insightly✓
Zoho CRM✓
Sales forecasting
Insightly✓
Zoho CRM✓
Access
Native mobile app
Insightly✓
Zoho CRM✓
Extensibility
Public API
Insightly✓
Zoho CRM✓
Custom fields & objects
Insightly✓
Zoho CRM✓

What each one is

The product in its own terms, so the numbers below have context.

Insightly

An accessible customer relationship management system that centralizes customer data and supports integration with email, calendar, project management, finance, and support tools to streamline team workflows.

Independently observed

Zoho CRM

A cloud-based platform for managing sales pipelines, customer relationships, and team collaboration. It automates sales workflows, provides forecasting and reporting capabilities, and enables teams to coordinate across distributed work environments.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Insightly

from $29/moHybrid14-day trial

From $29/user/month for CRM, $99/account/month for marketing automation, $29/user/month for support. 14-day free trial on CRM.

  • CRM Plus$29/user/month billed annually. 14-day free trial.
    • Lead and contact management
    • Project management
    • Advanced reports
    • Pre-built business dashboards
  • CRM Professional$49/user/month billed annually. 14-day free trial.
    • All Plus features
    • Lead assignment and routing
    • Workflow automation
    • AI Copilot
    • Email summaries and replies
  • CRM EnterpriseContact sales
    • All Professional features
    • Sandboxes
    • Products, pricebooks, and quotes
    • Comprehensive audit logging
    • Custom validation rules
    • +1 more
  • Marketing PlusContact sales
    • Email marketing automation
    • Prospect scoring
    • A/B testing
    • Built-in dashboards
  • Marketing ProfessionalContact sales
    • All Plus features
    • Custom scoring models
    • Advanced prospect tracking
    • Unlimited role-based permissions
  • Marketing EnterpriseContact sales
    • All Professional features
    • Comprehensive audit logging
    • Calculated fields
    • Custom validation rules
  • Support PlusContact sales
    • Comprehensive ticket editor
    • SLA tracking
    • Configurable email macros
    • Customizable reports
  • Support ProfessionalContact sales
    • All Plus features
    • Customer satisfaction surveys
    • Custom ticket automations
    • Portal customization
  • Support EnterpriseContact sales
    • All Professional features
    • Comprehensive audit logging
    • Custom validation rules
    • Unlimited brands and portals
  • AppConnect StandardContact sales
    • Drag-and-drop workflow builder
    • No-code integration
    • 2000+ app integrations
  • AppConnect ProfessionalContact sales
    • All Standard features
    • Custom AppConnect development
    • AWS Lambda support
  • AppConnect EnterpriseContact sales
    • All Professional features
    • Enterprise support
    • Priority development
as of verify ↗

Zoho CRM

Free tier

Free tier for up to 3 users; paid plans available (contact sales).

as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Insightly✓
Zoho CRM✓
Deployment
Cloud / SaaS
Insightly✓
Zoho CRM✓
On-premise
Insightly✗
Zoho CRM✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (2)
  • Google
  • Microsoft

Insightly

13 total - 11 not shared
  • MS 365
  • PandaDoc
  • QuickBooks
  • Xero
  • DocuSign
  • Shopify
  • WordPress
  • Netsuite
  • Unbounce
  • Outlook
  • Slack
Independently observed

Zoho CRM

20 total - 18 not shared
  • Zoho Creator
  • Zoho Books
  • Zoho Catalyst
  • Zoho Cliq
  • Zoho RPA
  • Google APIs
  • YouTube APIs
  • Zoho Mail
  • Zoho Projects
  • Zoho People
  • Zoho Invoice
  • Zoho Analytics
  • Zoho Desk
  • Zoho WorkDrive
  • Zoho Meeting
  • Facebook
  • Instagram
  • Amazon
Independently observed
Still deciding?

Insightly or Zoho CRM: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.